Alkasar, RA

The Alkasar company is among the sellers of TV commercial, largest in Russia. For October, 2014 the company owns regional network which includes 24 branches and 143 operator companies in Russia.

Seller implements regional advertizing opportunities of TV-Centre-Moskva channels "NTV Broadcasting Company", "TNT", "NTK the Star". The division which is engaged in Internet sales implements regional advertizing traffic of more than 30 websites, including Internet resources of Microsoft and platforms from Gazprom-Media Digital pool.

As of July, 2013 Intra LLC is a part of group.

Performance Indicators

According to FAS Russia, in 2008 — 2009 the company controlled 2.5% of the market of national and 31% of the market of regional TV advertizing of Russia.

Sales of advertizing on the Internet

2013: Agreement with Microsoft

On July 8, 2013 it became known that Alkasar will be engaged in sale of advertizing opportunities of group of Internet services and platforms of Microsoft corporation in Russia. The agreement on implementation of advertizing in service of voice and video conference Skype and Skype Mobile, game service Xbox Live and the information website of MSN is reached.

Negotiations between Microsoft and Alkasar corporation began at the end of 2012. According to the agreement signed between Microsoft Online Inc. and Intra LLC entering into the Alkasar group since May 1, 2013 the seller began on an exclusive basis implementation of banner formats and special projects on four resources of corporation.

Sale of video advertizing on resources of Microsoft is still performed by Gazprom-Media Digital company. Alkasar already began federal regional sales in 30 largest cities of Russia in which branches of group work.

Effective banner formats are offered advertisers. In Skype banners on the homepage and in an audiocall window are available. In Skype Mobile and Xbox Live the line of banner formats which allow to use the classroom capacity of both services fully is offered. On the website of MSN "Alkasar" in addition to banners will offer opportunities for branding of pages and placement of special projects.

Advertizing in Skype is distinguished by lack of a klatter or advertizing noise which clients traditionally face on many large Internet resources where for attention of the user the mass of advertizing messages often competes. Having placed banners in a window of an audiocall Skype and Skype Mobile, the advertiser actually contacts to the consumer in private.

"Russia is one of the most fast-growing markets for Microsoft online projects, and partnership with Alkasar will help us to provide carrying out the creatively brightest and technological promotion companies of our clients in all territory of the country", – the vice president of Microsoft corporation supervising Internet advertizing on emerging markets Axel Shteynman.

"In comparison with other large players of the market of TV advertizing Alkasar rather went on-line recently and actively develops this direction, setting before itself ambitious goals. Our partner achieved impressive progress in implementation of advertizing in regional traffic of a pool of Gazprom-Media Digital and also the Media-Today resources and the Kinopoisk portal, and we decided to rely on Alkasar, – the commercial director of division of Internet advertizing (Microsoft Advertising) of Microsoft corporation in Russia Alexander Yakovlev says. – We are sure that Alkasar will help us to understand better the Russian market, its commercial and regional relations as the biggest has in Russia own regional network".

"The arrangement with corporation became disruptive for Alkasar, under this contract we consider work as a call for our Internet division, – the CEO of the Alkasar group Pyotr Rybak notes. – We will compare the advertizing stock provided in our order to Microsoft with volumes of the leading Runet Internet platforms. Emergence in a bullet of Alkasar of Internet services and portals which take key positions in the niches will provide to our clients growth of efficiency of communication with Internet audience".

2014: The exclusive seller of advertizing on the MSN portal

Since October 1 the Alkasar company on an exclusive basis sells advertizing in the updated portal of the Russian version of MSN, Microsoft corporation. The portal completely updated advertizing formats. The balanced line of formats is offered to advertisers, each of which is adapted for the solution of marketing problems of a certain type and conforms to standards of IAB international association. Now on the portal premium formats, such as Custom Header (occupies 1/3 spaces of the page) and Billboard are widely provided. All formats allow to show the videos which are built in banners.

On October 9, 2014 the Alkasar company started implementation of advertizing opportunities of the updated informational portal MSN. Within the affiliate program Microsoft will share advertizing revenues with suppliers of content for MSN (Rambler&Co, Komsomolskaya Pravda, Kommersant, etc.). Among the large advertisers who planned placement on the updated MSN such companies as Procter&Gamble, Sberbank, Toyota and Disney.

On October 8 in Alkasar #LOL bar together with Microsoft company held an event for partners where submitted the new version of the informational portal MSN. The AutoLehmann company specializing in sale of cars of the classes "premium" and "luxury" became the sponsor of an action. Guests could get acquainted closer with new advertizing opportunities of MSN and also learn about the new formats of placement offered by Microsoft company in partnership with Alkasar.