Audio Technology (Global Market)

• Audio equipment (Russian market)

Chronicle

2024: Global sales of Bluetooth speakers for the year reached 345 million units

In 2024, sales of Bluetooth speakers on a global scale amounted to approximately 345 million units, or $23.05 billion in monetary terms. For comparison, in 2021, the volume of sales was estimated at 275 million units. Such data are provided in the Market Growth Reports review, which TAdviser reviewed in mid-August 2025.

The study says that in 2024, consumers purchased 120 million portable Bluetooth speakers, which is 35% of the total number of devices sold. Stationary models and home theater solutions accounted for 225 million units, or 65%. The average battery life per charge has improved from 8.2 hours in 2021 to 12.4 hours in 2024, and the peak power output per device has risen from 15 to 24 W. Approximately 48% of all speakers sold were equipped with a voice assistant, up from 22% in 2021. At the same time, 62% of the devices sold, or 214 million units, supported Bluetooth 5.x wireless communication standards.

Sales of budget models worth less than $50 amounted to 135 million units, or 39%. The average price category - from $50 to $150 - accounted for 175 million units, or 51%. The volume of sales of premium speakers offered at a price of more than $150 turned out to be at the level of 35 million units, or 10%. At the same time, the premium segment grew the fastest in piece terms.

From a geographical point of view, the Asia-Pacific region leads with a share of 41.2% and 142 million columns sold in 2024, compared with 110 million in 2022, which means an increase of 29%. It China accounted for 65 million units, India - 32 million, Japan - 20 million, Australia - 25 million.

In second place in the regional plan is North America with 98 million devices delivered and a share of 28.4%. Compared to 2022, when about 80 million products were shipped, sales rose by 22%. The United States in 2024 accounted for 78 million units, Canada - 20 million.

Europe closes the top three with 75 million columns sold, which corresponds to 21.7% of the global volume. The volume of sales increased by 25% compared to 2022 (60 million units). Germany led with 18 million units, Britain with 14 million and France with 10 million.

Deliveries to the Middle East and Africa rose from 25 million units in 2022 to 30 million in 2024, matching a 20% increase. The share of this region in the global market was recorded at 8.7%. The UAE leads with 12 million units, Saudi Arabia with 8 million and South Africa with 6 million.

The average dimensions of the devices decreased from 18 × 8 × 7 cm in 2021 to 15 × 7 × 6 cm in 2024, which reflects the trend towards miniaturization. Supplies of devices with moisture protection (IPX5 standard or higher) rose from 45 million in 2022 to 78 million in 2024, which is 23% of total sales. In 2023-2024, manufacturers released more than 45 new models of Bluetooth speakers with advanced functions. Globally, significant players are named:

• Samsung;
• Google;
• Bose;
• Sony;
• Apple;
• Amazon;
• Voxx International;
• Yamaha;
• Poineer;
• Sonos;
• Sennheiser;
• Logitech;
• Philips;
• Incipio Group;
• Altec Lansing (Infinity Group);
• DEI Holdings;
• LG;
• Panasonic;
• Creative;
• Scosche;
• iSound;
• Fugoo;
• HMDX Audio;
• Urbanista;
• Doss;
• Alibaba;
• Baidu;
• Xiaomi;
• DingDong.

Market Growth Reports analysts believe that in the future, the CAGR in the market under consideration will be 9.8%. Thus, by 2033, sales may increase to about $55.85 billion.^[1]

2023: The global portable audio speaker market grew by 7% to $18.4 billion over the year. Leaders

In 2023, the global market for portable audio speakers reached $18.4 billion. Growth compared to 2022, when sales were estimated at $17.22 billion, amounted to about 7%. This industry is showing steady positive dynamics, as stated in a study by Market Research Future, the results of which were released in mid-August 2024.

The authors of the report highlight several key growth factors. One of them is an increase in the penetration of mobile gadgets such as smartphones and tablets. Portable speakers provide convenience, mobility and high-quality sound anywhere. The increasing popularity of streaming music services, including Spotify and Apple Music, is also driving sales of audio speakers. Another driver of the market in question, the researchers call technological advances. For example, the Bluetooth 5.0 standard provides a longer range, faster speed and less power consumption, which increases comfort when using mobile equipment. The functionality of portable speakers is expanding: some models can be equipped with a built-in equalizer to optimize sound parameters for individual preferences, while others support multi-room sound. The introduction of voice assistants helps to improve usability.

Analysts divide the audio speaker market into devices for personal and professional use (for example, for presentations, conferences, etc.). In 2023, the first of these categories accounted for $12.5 billion in total sales, the second - $5.9 billion. In terms of battery life, four groups of devices stand out from the battery: up to 5 hours, up to 10 hours, up to 15 hours and up to 20 hours and higher. The "up to 5 hours" segment took the largest share in 2023 with revenue of about $4.2 billion.

It is noted that the global market for portable speakers is a highly competitive environment. In the struggle for buyers, companies offer devices of different classes - from budget to premium with high sound quality and advanced functionality. Some players enter into partnership agreements for competitive advantage. The ranking of leaders in the global portable speaker market includes:

• JBL;
• Marshall;
• Sonos;
• Libratone;
• Harman Kardon;
• Bang Olufsen;
• Polk Audio;
• Denon;
• Zvox;
• Bowers Wilkins;
• Yamaha;
• Heos;
• Anker;
• Sony;
• Ultimate Ears;
• Bose;
• Definitive Technology.

Geographically, North America holds the largest share of the global audio speaker market in 2023. Significant disposable income of citizens, technological advances and high consumer demand contribute to the development of the industry. In second place in regional terms is Europe, where Germany, Britain and France are key players. The advanced economy and high adoption of wireless technologies help to increase sales of portable speakers. At the same time, the Asia-Pacific region is experiencing the highest growth rates due to urbanization and increased demand for consumer electronics in countries such as China and India.

Market Research Future analysts believe that in the future, the CAGR (compound percentage CAGR) in the global portable speaker market will be 6.88%. Thus, by 2032, sales of such devices on a global scale will reach $33.5 billion.^[2]

Notes