Audio equipment (Russian market)

• Audio Technology (Global Market)

2023: Active import substitution of professional audio equipment began in Russia after the departure of foreign brands

In Russia, active import substitution of professional audio equipment began after the departure of foreign brands. This was reported on June 13, 2023 by the Kommersant newspaper with reference to the suppliers of such equipment.

According to Cubic Media estimates, from 2020 to the first half of 2023 in the Russian Federation, the demand for premium sound equipment, for example, Bose and Sonance, which is used to broadcast background music and commercials at points of sale and at events, fell almost seven times. We are talking about embedded speaker systems, ceiling acoustics, speakers, amplifiers, etc.

Olivia Chistova, vice president of the Association of Event DJs, says that they will also reorient themselves to Russian manufacturers: Universal Acoustics, TDA Audio, Senzar Acoustics, ProTone, ASR Acoustic. This trend was confirmed by the director of Senzar Acoustics Vladislav Azarov.

Basically, demand is observed from installation companies that are engaged in integration in the equipment of stadiums, halls, in the construction of private restaurants. By the end of 2023, we expect an increase of 100%, "he said.

In ProTone, the number of orders increased by 70% in the first quarter of 2023 compared to the first quarter of 2021, says the company's design manager Andrei Smirnov. According to him, the company's equipment is supplied to houses of culture, sports palaces, entertainment facilities, and a theater.

Music Trades estimates the Russian sound equipment market at 30 billion rubles. After the start of a military special operation in Ukraine, such equipment rose in price by about 50-70% by June 2023, according to Cubic Media. According to the source of the publication, the situation worsened after the introduction of another package of US sanctions in February 2023. Suppliers cannot supply goods to Russia, in Europe they impose an arrest on any export, there are problems with the transfer of payment, said Olivia Chistova.^[1]

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