Cloud services for business. TAdviser Overview

This material, which is a representative section of the opinions of specialists, reveals current information for three market segments - SaaS, PaaS and IaaS. From different sides, such aspects as target audience, revenue, demand dynamics, current trends, popular platforms are considered - for each of the segments.

The relevance of the information collected stems from the powerful dynamics that the market has demonstrated in recent years. In 2023, the demand for Russian cloud services increased by more than a third: not only due to the departure of foreign players, but also due to the emergence of new customer interested parties. Demand dynamics associated with digitalization, sanctions, and equipment shortages remain and are growing.

Experts from two dozen companies took part in the new TAdviser review.

IaaS allows companies to quickly deploy new applications and services, reducing time to market. This is especially important for competitive markets, where the speed of implementation of new solutions can be a critical factor in success. IaaS avoids large capital costs for the purchase and maintenance of servers, network equipment and other components. Instead, only the resources used can be paid for, making costs more predictable and manageable. Companies often lack large IT departments with the necessary knowledge and skills to manage complex IT infrastructure. IaaS cloud providers offer management, monitoring, and support services to focus on core business rather than technical aspects.

The IaaS audience is the most blurred of all cloud segments. Large enterprises and corporations bring the greatest profits to providers. In recent years, state organization has been actively showing interest in the segment. Confidence in him from business and the state is increasing.

According to the sum of the estimates of experts surveyed by TAdviser, the volume of the segment is still inferior to SaaS, while the gap between them is rapidly shrinking, and by the end of 2024 the segments may even be equal in revenue. The development of IaaS will continue, but may already be smoother, without the jump growth characteristic of 2022-2023.

The largest IaaS service providers in Russia > > >

The basis of the target audience of PaaS is made up of developers, IT departments, infrastructure divisions of companies. The largest demand in this segment is formed by the most digitalized industries, such as fintech, retail, IT, e-com, development. The volume of the segment is relatively modest, experts express positive estimates of growth.

Experts say that the differences between IaaS and PaaS are now being erased. The use of hybrid and multi-cloud approaches is expanding in these segments. At the same time, so far PaaS in the Russian Federation is inferior to IaaS in development.

The largest PaaS service providers in Russia > > >

SaaS is more often chosen by SMB companies. In recent years, this market segment has been actively developing, annual growth is about 10-30%. "Import substitution" here is still mainly state organizations, which means the prospect of growth of the domestic product may lie in the corporate sector. To do this, you can accumulate functionality and improve information security, learn about the specific needs of companies in different areas and close them. health care Spheres, production, can become promising for expansion. formations Solutions should and will move away from universality towards industry specialization. To work with SMB, the development of "unobtrusive" payment methods can become promising. SMB budgets are limited, so you should not count on explosive or abrupt growth of the segment.

Largest SaaS service providers in Russia > > >