IT Services (Russian Market)

What IT Services Are

The IT services market in TAdviser terminology includes services:

• implementation consulting,
• system integration,
• installation and support of equipment and software.

The concept of IT services is related to the term IT outsourcing. IT outsourcing refers to the provision of support services for systems in the field of information technology. This is a way to optimize the enterprise by transferring non-core functions related to information technology to external specialized companies. The concept of outsourcing information technologies includes work in the field of using information technologies: software support, maintenance of computer or network equipment, creation and maintenance of information sites on the Internet, etc.

When estimating the IT services market size, TAdviser also includes the volume of the IT outsourcing segment.

According to the IDC classification, the Application Management segment includes services for ensuring continuous operation, support and setup of enterprise applications. Custom Application Development includes custom code writing, development of interfaces to replicated solutions. Application Consulting and Customization involves modifying existing applications, customizing replicated software applications to meet customer specific requirements.

Market size

According to the classification, the IDC IT services segment consists of system integration, consulting and custom development, ON installation and support of equipment and software, IT training and training. The company gave the following estimates of the volume and growth rate of the IT services market in: Russia

• 2004 - $1.9 billion (+ 26.3%), the highest growth rate in Europe
• 2006 - $2.99 billion (+ 23.2% in dollars and 18.4% in ruble terms)
• 2007 - $4.4 billion, (+ 47.2%)
• 2008 - $5.22 billion, (+ 18.7%). In ruble terms, the same indicator amounted to 15.4%.
• 2009 - $3.6 billion (-31.2%). The decrease in the market volume in rubles amounted to 12.0%
• 2010 - $4.7 billion (+ 30%)
• 2011 - $5.94 billion (+ 27.2%)
• 2012 - $6.58 billion (+ 11%)
• 2013 - $7.7 billion (+ 8%)
• 2014 - $6.57 billion (-15%). In ruble terms, the market grew by 2.2% due to a sharp depreciation of the ruble against the dollar.
• 2015 - $4.52 billion In rubles, the IT services market added 4.7%.
• 2016 - $4.31 billion In rubles, dynamics at + 3.6%.
• 2017 - $5.16 billion (+ 20.7%). In rubles, dynamics at + 5.1%. Later, the IDC told TAdviser that this assessment was preliminary.
• 2018 - $5.1 billion (-1%). At the request of major international customers this year, IDC headquarters made changes to the methodology, and constant US dollars were used as the basis for calculating annual growth rates. This means that the growth rate of + 7.2% actually corresponds to the growth rate in rubles. When recalculating market volumes at the average exchange rate for the first and second half of 2018, a drop of -1.0% is obtained: from $5.16 billion to $5.10 billion, TAdviser was told in IDC.
• 2019 - $5.57 billion (+ 8%).
• 2020 - $6.75 billion (+ 4.9%)

2022-2023

TAdviser data

Different research companies take into account a different number of segments of the information technology market in the volume of the IT services market. TAdviser includes system integration, implementation consulting, software installation and support, cloud services, as well as IT outsourcing - custom software development and testing, support and technical support for software products and equipment. With this approach, IT services occupy a significant share of the entire IT market.

Starting point - 2022

Analysts at the research company, Strategy Partners which estimates the segments software IT services separately, calculated that in the period from 2019 to 2022, together, these segments Russian market information technology showed the highest average annual growth rates - 19.4%.^[1]

In 2022, the final financial indicators of each of the domestic IT companies were influenced by the share of products and services of global suppliers who left the Russian market after the imposition of sanctions. The more she was, the more difficult the situation they found themselves in. A study by Strategy Partners notes that the total revenue of foreign companies themselves decreased by 62% in 2022. And it is obvious that for their Russian partners their departure turned out to be tangible.

If we talk about our company, the drop in revenue in 2022 is due to the fact that about 70% of revenue was tied to Western software, − said Ekaterina Voropaeva, President of GMCS.

The Borlas Group faced a similar problem, which in 2022 also failed to achieve the results of 2021. As noted by Arkady Karev, Vice President for Sales and Development of the Borlas Group, the mass departure of global suppliers required an analysis of the project portfolio, the determination of new priorities and development plans.

Obviously, this took time, and therefore the IT services market "sank" a little, − he explains.

The company RDTECH, as a supplier of Western solutions, also showed a slight decrease in revenue at the end of the year. According to Yevgeny Osminin, its director for development and digital transformation, the company's financial performance was positively influenced by the launch of import substitution-related services on the market, the provision of non-promotional support services for the remaining "sanctions" infrastructure, and the expansion of cooperation with domestic vendors.

The state customers who optimized the costs of IT services also added difficulties to the players of the Russian information technology market. Andrei Burin, director of the department for work with the public sector of the company "FORCE-Center for Development" (GC "FORCE"), estimates their reduction in 2022 at 10-20%.

The developers and suppliers of domestic software were in a better position. According to analysts at Strategy Partners, the total revenue of the largest Russian developers and integrators in 2022 increased by 28%.

For example, Jet Infosystems opened their Jet RuLab domestic solutions laboratory in 2021 to configure and test Russian IT solutions and integrate them with each other.

For more than a year for our customers, we have been the center of expertise for building infrastructure on the products of domestic vendors, − says Yuri Semenyukov, director of the center for infrastructure solutions of this company.

Compared to 2021, revenue from the sale of IT services and its own digital solutions of the Korus Consulting group of companies increased by 18 %. According to Alexander Semenov, its general director, by the end of 2022 it exceeded 4.8 billion rubles. The volume of sales of our own product "Korus Consulting" - low/no code of the platform "Avandok," registered in the register of domestic software, has grown significantly.

Major IT Service Providers

The leader in the rating of the largest IT service providers in Russia, prepared by TAdviser in 2023 based on revenue for 2022, was MTS Digital. Her income from this type of activity increased by 28.8% to 87.9 billion rubles.

The top 5 largest IT service providers in Russia also include the Digital Economy League, Jet Infosystems, Maxim and I-Teco Group of Companies.

In total, more than 130 companies took part in the rating. Their total revenue from the provision of IT services exceeded 470 billion rubles. 102 companies showed revenue growth, 30 companies recorded a decrease in this indicator.

The full version of the rating is available in a separate material under the link > > >.

Why they survived

What helped Russian supplier companies IT services continue to develop and fulfill their obligations to customers in conditions of uncertainty? The participants who answered this question market identified both external and internal factors.

The first is an unexpected and significant change in requests from customer companies.

Russian companies went through radical transformations during this period. Changing supply chains and restructuring the business, expanding production capacities, changing sales markets and a list of suppliers - all this required relevant IT solutions and a significant restructuring of IT landscapes, − recalls the difficult 2022 Alexander Semenov, General Director of Korus Consulting Group.

As a result, the demand for IT consulting, management of complex IT projects, and system integration increased. In addition, in 2022, customers had a need for qualified specialists in the field of supporting highly loaded and business-critical systems, said Vladimir Boyko, technical director of Itango. Also, most Russian companies, especially large ones, rethought plans for the functioning and development of IT infrastructure, adds Ekaterina Voropaeva. Many of them spent a lot of time and other resources on migrating IT systems to Russian clouds or to their own servers.

In 2022, companies primarily solved problems with information security, tried to either support systems that were previously managed by foreign manufacturers, or urgently replace them with domestic solutions, − recalls Andrei Kelmanzon, managing partner of the Outsourcing and Services segment of IBS.

In addition to the forced change in the strategies of key customers, market the regulatory documents signed by the chapter had a significant impact, states such as Decree of the President of the Russian Federation No. 166 of March 30, 2022 "On measures to ensure technological independence and safety." critical information infrastructure of the Russian Federation The requirements established by the document forced not only state, but also commercial companies from financial sector telecom and to actively engage in import substitution, he said. Andrey Burin

In these conditions, the role of local suppliers is increasing, capable in the short term to support the products and technologies of departed foreign vendors, and in the near future to replace them with domestic, freely distributed products and technologies from friendly countries. This is facilitated by a number of legislative initiatives adopted at the highest level, − the expert notes.

Russian market IT services There were also several internal factors that provided stability to the players in conditions of turbulence. First of all, this is the compliance of key competencies and expertise of the company with new customer requests. Another factor is experience in the IT market, including experience in overcoming crises. Thanks to him, many players have developed algorithms for acting in conditions of uncertainty. And in some companies, for example, in, Borlas Group of Companies they created a clear crisis management system. An important internal factor associated with experience in both positive and negative market conditions was the well-deserved reputation of a reliable partner.

IT Services Market in 2023

At the beginning of the year, it became clear that the Russian economy as a whole, and market information technologies in particular, continue to actively develop in the current conditions, that in support of this growth, the government has taken effective measures and IT companies are required to help Russian business gradually move towards gaining independence from imports in this area.

In 2023, the formation of the legal field continued.

A number of both strategic documents and industry regulations were adopted, as well as documents related to security and personal data, − Evgeny Osminin recalls.

In its strategy in the field of information technology, the state relied on a platform approach.

The key change in state digitalization is not only the vector of the transition to a single platform "GosTech" at the federal level, but also its active promotion for regional services, − says. Andrey Burin

Thanks to support from the state, the Russian information technology market is gaining momentum, notes Arkady Karev: new Russian IT products are emerging, new partnerships are being formed, large projects based on domestic digital solutions are starting.

In fact, in 2023, the foundation of the import independence of our IT industry was laid, the expert states.

In 2023, IT market restructuring, updating and changing product portfolios in IT companies, the emergence of new partnerships and mergers for more comprehensive provision of services to consumers continued, − said Vladimir Boyko, technical director of Itango.

According to him, compared to 2022, the needs of customers have not changed much. Their main goal is to replace the software products of global vendors or, if migration is impossible, to provide high-quality support for this software.

And Alexander Semenov, General Director of Korus Consulting, notes the movement of business towards minimizing risks - strict distribution of resources.

We now see the demand for precisely those products that can create measurable value for business. For example, supply chain modeling solutions that help companies save hundreds of millions of rubles a year by optimizing logistics processes, − expert shared.

Anton Nechuyev, Development Director of ITL, notes the expectation of proactivity as a key trend this year - the desire of the business to work ahead of the curve.

If we talk about expectations from IT service companies as ours, then customers have become more interested in predictive analytics. There is a demand for studying and analyzing the fleet of equipment, thanks to which it is possible to predict a possible failure, an imminent upcoming replacement or repair. Also, the general trend can be called the need for business to reduce the administrative burden of managing contractors, - he adds.

The business quickly realized that "technical migration" (that is, the replacement of one element of the IT infrastructure with another) is impossible in the current conditions and that import substitution should begin with the formation of a detailed transition plan and the calculation of all possible costs. This understanding contributed to an increase in demand for IT consulting and outsourcing of import substitution projects, said Evgeny Smirnov, managing partner of Navicon. The expert estimates the growth of these segments of the IT services market at 10%.

Some customers who can afford economically went towards strengthening their internal IT departments. In our opinion, this is a temporary trend due to the fact that it is quite difficult to effectively attract highly competent specialists, and the costs with this approach are usually inadequate to the achieved result, − said Andrey Kelmanzon, managing partner of the Outsourcing and Services segment of IBS.

The same companies that do not have the resources necessary to intensify internal development began to take practical steps towards import substitution in 2023.

In the second half of the year, the market intensified: most customers impose certain solutions on their architecture, conducted or conduct pilots, tenders to launch projects in 2024. Companies that decide to leave Western software ask questions in what configuration, for how many years and with which partner they continue long-term cooperation, − says Ekaterina Voropaeva.

Thus, the Russian IT services market continued its progressive development in 2023, witnessed the announcement of new partnerships and alliances in order to provide the customer with software products and service (or services for their design and development) in maximum compliance with the peculiarities of his business.

In the top of the service

We asked participants in the Russian market of information technologies to answer the question: "What IT services of your company were in high demand during 2023?" By all accounts, a variety of IT services for import substitution remain one of the most popular.

Among them are auditing the IT infrastructure, developing an import substitution strategy, designing an architecture of information systems based on the Russian technological stack, as well as custom software development services.

The most popular services of our group of companies are the design and deployment of IT infrastructure, system integration, implementation of ERP systems and software development services, − says Vladimir Lvov, Director for Strategic Development of I-Teco Group of Companies.

No less often, customers request a migration service to Russian or freely distributed software products of different classes - from databases to ERP. Russian companies really want to receive a full range of technical support services, including products and technologies of foreign vendors and consulting groups that have left the Russian market, Andrei Burin notes.

Non-promotional support services are at the peak of demand. At least, companies with high competencies in supporting foreign software and equipment do not note a decrease in demand for their service in 2023.

Now we cannot say that requests to refine existing systems at Oracle OeBS show a significant decrease, says Arkady Karev.

According to the expert, the combination of expertise in foreign solutions and at the same time in their domestic counterparts is of increasing interest to customers.

They understand this in the company. GMCS

We have retained and support the expertise of teams in the field of Western software, because there are a number of customers who continue to use these products. With some, we are working on the topic of import substitution of IT systems together with Russian vendors, offering not only implementation services, but also analysis of the IT environment, writing a methodology for business processes taking into account changes in business, − says Ekaterina Voropaeva.

And since the import substitution process is in line, IT services are digital business transformation on the agenda that technically support it. Companies RNT Group Reksoft are ready to accompany the client at all stages of digitalization.

From business consulting, refinement and modernization of business processes, formulation of requirements and design of a targeted solution to the development and implementation of new or existing IT systems on the market in the landscape of the enterprise, their development and maintenance, we create a single window for the client, relying on the extensive expertise of the group of companies in each of the areas, − says Evgeny Grachev, CEO of RNT Group.

The demand for complex services and the "single window" format is also confirmed by ITL.

We note the increased demand for comprehensive services, in particular, for comprehensive service of retail facilities, as well as for the "single window" format. The business seeks to reduce the number of performers, preferring to work with one proven and reliable partner who will close the main communications and close the current needs, "says Anton Nechuyev, Development Director of ITL.

More positive

At the time of the collection of responses, the final summation of the financial results of 2023 and the announcement of its results was still ahead, so the participants in this review for the most part did not disclose the expected indicators, but at the same time emphasized that their companies look to the future with confidence.

According to Alexander Semenov, the Russian IT market will grow by 15% over the year, and the business growth of the Korus Consulting group of companies, which he heads, will be higher - 20%. In 2024, structural changes within Russian companies will continue, and this will affect customer requests. The expert predicts the preservation of high demand for IT consulting and services for the comprehensive modernization of the IT landscape.

We also predict an increase in the consumption of IT outsourcing services. Companies are already outsourcing more than 10% of IT services, and this figure will grow, the expert said.

In 2024, companies will try to keep valuable employees, and this gives rise to another of its forecasts - "increasing demand for various HR process optimization services (KEDO, training personalization platforms, corporate portals, gamification services)."

We are confident that we will complete the year successfully, - said Arkady Karin and focused on the plans of the Borlas Group for 2024. - We plan further growth of 1C direction. Our Technical Support Center is facing serious challenges in expanding the range of services and services. We will continue the active development of PLM practice, but already on domestic solutions.

According to him, for 2024 Groups , ambitious to video analytics IoT goals have been set for business areas in and industrial engineering. The company has high hopes associated with the successful promotion of its own solutions, primarily in the field of automation of the processes of maintenance and repair of equipment for enterprises and. industries power engineering specialists

The company "FORCE - Development Center" expects to receive "structural and qualitative growth" following the results of the outgoing year, said Andrei Burin. In 2024, the company, in addition to stability in the labor market and positive market dynamics, expects an increase in demand for sectoral digitalization, where its competencies will be even more in demand.

A positive result of 2023 is also developing for the RNT Group, which, according to Yevgeny Grachev, actively attracted new customers and expanded cooperation with existing ones, implemented new projects in industry, metallurgy, as well as in the oil and gas and chemical industries.

Our own products enter the market and become in demand. All of them are built on import-independent technologies and help us and our clients to actively develop their business in the current conditions, − he said.

For the company RDTECH of the past year has been transitional. In 2023, the foundations were laid for more significant growth in 2024. So, according to Yevgeny Osminin, in 2023, RDTECH was able to enrich the technological stack, update the service portfolio, and expand the customer pool in various industries.

The company GMCS expects to reach the results of the year 2021 by the end of 2023.

This should be facilitated by a number of large projects, both in the field of import substitution and fundamentally new ones, on the basis of 1C, where we are a multivendor, as well as using the products of Forsyth and TURBO, − says Ekaterina Voropaeva.

The Outsourcing and Services segment of the company IBS in 2024 will continue to solve the problems of the projected business development due to the diversification of the product portfolio. Andrei Kelmanzon Changing the service set and expanding the customer pool is a continuous process, it said.

According to the preliminary estimate of TAdviser, the growth of the IT services market in Russia in 2023 amounted to 15%, the market volume reached 670 billion rubles. It is worth explaining that when assessing this market, TAdviser does not take into account the performance of IT insourcing companies.

Key trends in the Russian IT services market

Drawing a line under the part of the review devoted to the state, Russian market IT services let's name the trends that its participants observe, and try to fold from them, as from the fragments of the puzzle, a whole picture.

So, in 2023, import substitution ON moved to the practical plane, notes. Vladimir Lvov Another trend of the year − the benchmark of state and corporate customers for the state import substitution program. The driver digitalization of the public sector and foundation for the implementation of such projects is a single platform, and "GosTech" development on it is becoming more and more in demand by customers.

The departure of global IT service providers has strengthened the tendency to expand domestic, in-house, development in large Russian companies, striving not to become more dependent on one vendor, even Russian. In turn, this trend acts as a driver of the growth in the number of projects for the construction of infrastructure platforms and product teams, notes. Yuri Semenyukov Also, the director of the center for infrastructure solutions of the company "" Jet Infosystems sees a trend of wide implementation/. DevOpsDevSecOps

Evgeny Grachev names Java, JavaScript, Python among the most popular technologies for development. He also notes the expansion of the scope of the Go language and the growing demand for.NET and C#. Gradually,.NET begins to be perceived as an open source technology, the expert summarizes.

The popularity of the DevSecOps or secure development approach is growing, − supported by Alexey Khmelnitsky, CEO of RooX. − The methodology involves not only testing the product for vulnerabilities, but also observing some architectural principles from the first stages of development. Specialists working on this method, in addition to technical skills, should have a wide outlook and have experience in information security projects.

Secure development of works to increase the stability of the IT infrastructure of Russian companies to cyber attacks and contributes to information security. Cybersecurity is also an important trend in the outgoing year, which will continue to grow in 2024. This is recognized by all participants in the review.

As for business applications, 1C became the national leader in the ERP segment. The number of projects to implement its products is growing, and many integration companies plan to expand this area in 2024.

But, according to Arkady Karev, as it turned out, there are not so many high-class 1C programmers, so in 2024 competition for them may escalate.

In addition to 1C and Bitrix, Russian companies are already provided with technological independence by PostgreSQL, ClickHouse, GreenPlum, Arenadata, Yandex services, [1]Fine BI BI, Delta BI, Visiology and some others.

In 2023, there was a trend towards the consolidation of Russian software manufacturers of different classes. In 2024, these processes will continue, says Alexander Semenov. The number of vendor companies will gradually decrease - there will be a takeover of "small" players by ecosystems.

Go to the main page of the overview "IT Services and IT Outsourcing Market in Russia" > > >

2021-2022

Software development and consulting occupied 73.3% of the Russian IT services market

Software development and consulting occupied 73.3% of the Russian IT services market in 2022. This was announced in the analytical company AnalyticResearchGroup in its study, published in December 2023.

According to experts, revenue in the Russian IT services market in 2022 amounted to 3 trillion rubles. In the area of ​ ​ software development and consulting, revenues increased by 22.5%, and among the categories of this area, software development companies increased most noticeably (+ 27.5%). In the field of information technology, the annual growth was lower (+ 10.8%).

According to AnalyticResearchGroup forecasts, the Russian IT services market will continue to adapt to changes associated with the departure of foreign vendors. The market will continue to demonstrate high growth rates, and by 2027 its volume may exceed 6 trillion rubles, experts say.

The main trend of the Russian IT services market in 2022 was the achievement of technological sovereignty and import substitution, which affected both equipment and software, since before that most domestic companies used foreign solutions and services. The departure of the largest foreign vendors from the Russian market led to the development of the domestic IT market and an increase in investment in this industry. Drivers were not only a request from a business that turned out to be without choice, but also the state, which demanded the development of Russian software for the needs of official structures.

According to analysts, the departure of popular foreign vendors was not as critical for large companies as expected in early 2022. However, the balance of vendors in Russia depends on the segment. For example, in software, the overwhelming majority of solutions are Russian, their number will grow. In particular, domestic software, according to experts, by the end of 2022 occupied about 95% of the assortment presented in the portfolios of distributors^[2]

TAdviser data

2021: market growth by 15% to 485 billion rubles.

The Russian IT services market has not stopped growing even during a pandemic, and at a pace ahead of the world. And their research company Gartner predicted at 9% in 2021 and 7% in 2022. According to TAdviser, the volume of the Russian IT services market at the end of 2021 increased by 15%, exceeding the mark of 485 billion rubles.

According to experts, there are several factors that ensured such growth:

• The transition of Russian companies to a hybrid work format;
• Major digital transformation projects implemented by government agencies and commercial companies;
• Approval of support measures for state the IT industry;
• Practical implementation of import substitution by large customers.

The first factor was unanimously named by all experts interviewed by TAdviser, the second was named by Andrei Cheprakov, head of the business development department at PARMA TG. According to him, the entire range of IT services was in demand in the digital transformation projects implemented in 2021. The third factor had indirect consequences in the form of an increase in the salaries of specialists in the field of information technology and, in general, the cost of IT services. According to Andrei Burin, head of the department for work with the public sector of the company "FORCE - Development Center," this trend brought FORS GROUP to 2021 a significant increase in prices in almost all areas, including the level of expectations in salaries, and this prompted it to constantly improve the mechanisms for managing the profitability of projects. And finally, the fourth factor manifested itself in the successful completion of a number of large-scale projects in the field of import substitution. Alexander Semenov, General Director of Korus Consulting Group of Companies, called the growth of interest in this task in 2021 avalanche-like.

In 2021, the demand for IT consulting services, the introduction of corporate services and platforms for organizing remote work in general and remote digital processes in particular increased. Also at the peak of demand were services for building omnichannel communications with clients. In connection with the migration of corporate information systems from Western software products to Russian or Open Source, requests for the development of system and application software have increased.

Thus, participants in the Russian IT services market note that they completed 2021 with positive dynamics and expected to maintain growth rates in 2022.

Major IT Service Providers

The system integrator I-Teco became the leader of the new rating of the largest IT service providers. At the end of 2021, the company managed to increase revenue from this area by 22.3% to 26.77 billion rubles.

The full version of the rating is available in a separate material under the link > > >.

91 companies took part in the ranking. Their total revenue from IT services in 2021 exceeded 325 billion rubles. It is worth noting that the new ranking does not present 2 past leaders - Lanit and T1. In 2022, companies did not disclose their performance from the provision of IT services. A year earlier, these two players accounted for almost 28% of the total revenue of all companies included in the rating.

How 2022 changed the market

After February 24, the Russian information technology market as a whole, and the IT services market in particular, faced serious shocks associated with the departure of global software and hardware suppliers, as well as international cloud providers. His Russian players were caught in a "perfect storm," from the blows of which they still continue to get out. So, says Victoria Bukhar, commercial director of LANIT-Integration, "it is still difficult to talk about a certain vector of changes in the market."

The focus of customers' attention has shifted to those services that allow them to maintain stable performance of critical IT services, reduce the dependence of information resources on foreign products, and ensure the security of corporate systems, − said Andrey Cheprakov, head of the business development department at PARMA TG.

Over time, the situation in the IT services market developed as follows: in the first weeks and months after the imposition of sanctions, many companies and corporations were forced to reduce investments in new and long-term projects. Around the same period, there was a rush demand of companies for IT equipment, components and spares.

Then, by the end of the summer, the situation stabilized, and investors again became interested in investing in IT, but the September events initiated a second wave of uncertainty and fear, so the market for new projects fell again, − comments Sergey Chistyakov, CTO Red Colar.

If in previous years a lot of requests came in the spring, in the summer their number decreased and recovered at the end of the year, then this year all requests that we did not receive in the spring flooded in the summer, − he notes. − August 2022 turned out to be especially saturated, according to the expert, when the number of orders increased by 175% compared to the same period last year.

Now, according to Oleg Terekhov, Deputy General Director - Director for Work with Mining and Metallurgical Enterprises of the IT company CROC, the time has come for a conscious approach to the implementation of IT projects. CROC customers continue initiatives to deploy solutions for working with big data, asset management, and improving production efficiency, including projects using digitalization technologies.

All this time, IT service providers have been trying to see the new needs of customers and adapt their proposals and even structure to them. So, for example, Korus Consulting Group of Companies, in response to the growing demand of customers, discovered the direction of custom development, in which new specialists were hired.

New Time - New Customer Needs

We mentioned one of them a little above. According to Alexander Semenov, General Director of Korus Consulting Group of Companies, market leaders in retail, logistics, public sector, interested not only in import substitution of foreign solutions, but in the introduction of unique software products, since the beginning of 2022 there have been many requests for building hybrid solutions, due to a combination of custom development and ready-made IT products that allow you to achieve the maximum effect for business.

According to Inga Morozova, Development Director of Globus IT, in 2022 the number of company requests for ready-made solutions that need to be customized for a specific customer increased.

There are significantly more requests for projects made on the 1C-Bitrix platform, on which you can create web projects of any complexity: sites, information systems with CRM functions. Thus, customers solve import substitution problems, and also reduce the cost of service, − she explains.

According to her, Globus IT has more and more Russian partners who create their own software products, similar in functionality to AmoCRM or even SAP.

{{quote 'We help them deal with the roll of orders based on our experience in development and integration. Currently, we are finalizing one of these products − an analogue of SAP, customizing, writing SOW and making a large project based on it, − says Inga Morozova. }}

According to her, approaches to the development of non-import-dependent software were considered in detail at the import substitution mitap, which Globus IT held in May 2022.

The development and implementation of import-independent systems and solutions is a service that today is most often requested by clients in the RDTECH company, along with the service of technical consulting, as well as support and outsourcing of administration of Russian and foreign software, says Svetlana Ivanova, director of the center of technical consulting of this company.

We are seeing a decrease in requests for MVP, test projects, when the customer wanted to test some hypothesis, make some kind of startup. Now they are developing only what they are sure of and what business really needs at the moment. And in most cases import substitution is needed, − says Anton Kazenyuk, technical director of Globus IT.

At the same time, if during the lockdown this company received many urgent requests from small businesses with a request to do "the faster, the better," then in 2022 the number of their requests decreased, adds Inga Morozova, Development Director of Globus IT. According to her, now there are completely different requests from small businesses. He is interested in more complex functional systems, most often based on ready-made templates that are customized for each customer.

Also at the peak of demand in 2022 were services for warranty and post-warranty technical support of foreign equipment and software, which, however, have undergone qualitative changes. As noted in the company "Jet Infosystems," in 2022 the demand for complex services increased, such as supporting the entire complex of corporate IT with the integration of solutions of individual vendors.

According to Andrei Burin, head of the department for work with the public sector, the company "FORCE - Development Center," FORS GROUP, customers have been interested in comprehensive services in the field of technological and management consulting for several years, delivery or development of digital platforms, ready-made industry products, and this year they are in demand for a full range of technical support services, including products and technologies of foreign vendors and consulting groups that left the Russian market.

In 2022 IT infrastructure , many large companies, primarily from the financial sector, experienced a record number. cyber attacks According to the head to data Jet CSIRT Anton Pavlenko of the directorate IT infrastructures outsourcing and Jet Infosystems, the number has grown DDoS-attacks over this period by about 10 times, targeted attacks have doubled, and attacks - encoders about 1.5 times more. All this, as well as the lack of in-house specialists in this area and developed methodologies, contributed to an increase in demand for information security services and the interest of clients in external expertise in this area.

As an example of information security services in demand today, Konstantin Shakurov, head of analytics at SimbirSoft, cited an audit of the security of corporate IT systems and the elimination of "holes" in their protection. He also notes another service popular with customers in 2022. Thus, the aggravation of the need of companies for IT specialists in 2022 contributed to an increase in demand for outstaffing services for highly qualified fulsteck specialists - from analysts and developers to architects with industry experience.

Results of 2022 and expectations from 2023

The more balanced approach of large customers to initiating IT projects, the increasingly frequent choice in favor of multi-year contracts and life cycle contracts, allow market participants to count on maintaining last year's growth rates, and on increasing revenue in certain areas of IT services.

Obviously, only in 2023-2024 we will fully understand how the market has adapted to the consequences of changes in the current period, but so far we see that by the end of this year the volume of the IT market will not change much, the demand for services in this area continues to be stable, − says Oleg Terekhov, Deputy General Director - Director for Work with Mining and Metallurgical Enterprises IT companies CROC.

According to Alexander Semenov, General Director of Korus Consulting Group of Companies, the drop in revenue of companies specializing in the introduction of foreign software will be offset by an increase in demand for software products from Russian vendors.

At the moment, there are no factors that would indicate a serious negative trend - the clients with whom we work continue the projects launched and form IT budgets for 2023, − he explains.

By the end of 2022, Jet Infosystems expects significant growth in such areas as information security services, equipment technical support, comprehensive outsourcing of IT system maintenance, and the introduction of IT systems for the purpose of import independence. And according to Anton Pavlenko, head of the company's IT infrastructure and outsourcing directorate, this trend will continue in the coming year, when projects in these areas will become planned and systemic.

The IT services market will continue to act as a driver of growth. state Moreover, as noted by Andrey Burin, head of the department for work with the public sector, the company "FORCE - Development Center," FORS GROUP, the volume public procurement in the field of information technology for the first half of 2022 increased by 15-20% compared to the same period in 2021. And this gives rise to optimism. According to the expert, the growth was facilitated by mass purchases by customers from companies with state participation, as well as an increase in budget discipline.

In 2023, IT services in the field of information security, as well as import substitution will be in demand by state customers. In addition, Andrey Cherpakov, head of the business development department of PARMA TG, expects a revision of approaches to the implementation of state IT projects in connection with the need to implement them on the Gostech platform.

Шаблон:Quote 'The development of competencies in the field of this digital platform will be an important task for IT companies operating in the public sector for the coming years, − the expert said.

Svetlana Ivanova, director of the RDTECH technical consulting center, draws attention to the fact that 2022 is a year of turbulence. Therefore, a slight decrease in the volume of the IT services market is possible due to its restructuring and the outflow of funds that were previously paid to foreign vendors. Nevertheless, the expert agrees that the real volume of IT services, at least, will not decrease. A number of experts turned out to be more restrained in estimates., Eduard Dolgalev Director of Business Development of the Group of Companies, Selecty ("Selecti") cites data his company, according to which the market in 2022 will demonstrate 0% growth compared to 2021, citing unsatisfied deferred demand accumulated and unrealized in 2021.

Vladimir Lvov, director of strategic development at I-Teco, notes that since the structural restructuring of the market has not yet been completed, it has undergone a "drawdown" in volume and will show a decrease by the end of the year.

In 2023, the market will seek to consolidate and strengthen government regulation of large projects, − he predicts. - We are likely to see dumping by small new companies in projects that require competitive 44-FZ and 223-FZ procedures. And this can lead to the washing out of the market of medium and even large commercial IT companies, their transition to new niches associated with IT indirectly, which, most likely, will have negative consequences in the form of a decrease in the quality of services and the effectiveness of implemented solutions.

Key IT Service Market Trends

Experts recognized import substitution as the key trend of the outgoing year. This task arose in full growth both for corporations and companies with state participation, and for commercial companies.

There have been budget cuts and a revision of development programs in favor of increasing the number of projects related to import substitution, and their priority has grown significantly, − says Eduard Dolgalev, director of business development at Selecty Group.

In his opinion, in the past year, the need for qualified programmers to participate in such projects has increased, as well as the requirements for the efficiency and performance of software development have become more stringent.

Coming to the fore of import substitution tasks, in general, contributed to an increase in the requirements of customer companies for IT service providers.

If earlier the main emphasis of customers was on the cost of work, − says Inga Morozova, Development Director of Globus IT, − then in 2022 they began to pay special attention to the company's reputation: how many years it has been working on the market, what projects it has in its portfolio and whether its product is in the Register of domestic software. This requirement is prescribed in tenders.

Ilya Prakht, executive director of Smartup Technologies, adds that customers now expect competencies both in ensuring the operation of the existing IT infrastructure of enterprises and in supporting the transition to domestic product solutions.

{{quote 'In this regard, there is a tendency to reformat the proposal, to switch to product competencies. At the same time, the processes of digital transformation of Russian business do not stop. And migration to cloud storage, data governance solutions, information security management are increasingly in demand, − sums up Ilya Prakht. }}

The issue of import substitution is especially important among the remaining divisions of Western companies in Russia, which faced the risk of disconnecting from the corporate software that they used as part of international structures, adds Alexander Semenov, General Director of Korus Consulting Group of Companies.

Since the issue of transferring the entire IT infrastructure to Russian software products is complex and even painful for large companies, they increasingly require IT audit and IT consulting services. The growth of their demand is another trend of the outgoing year.

Experts note the need for external expertise among customers in the areas of IT related to import substitution and import dependence. It entailed the appearance of two more trends. Thus, the trend in 2022 was the increasing transition of customer companies from placing corporate information systems in their own data centers (on-premium model) to a service model involving the use of software, infrastructure or platforms from a cloud service provider that avoids capital investments.

In the context of a total shortage of equipment due to sanctions, this is perhaps the only way to remain commercially effective for many organizations, − explains Sergey Chistyakov, CTO of Red Collar.

Also, to develop scenarios for using enterprise applications as services and build migration plans cloudy for environments, large customer companies need special, cloud-based consulting that individual IT service providers already offer.

Many companies that have not previously looked towards public clouds have changed their position under pressure from circumstances, and they need help in developing scenarios for using clouds and migrating into them, "explains Anton Pavlenko, Head of the IT Infrastructure and Outsourcing Directorate of Jet Infosystems.

Another trend in 2022, according to Eduard Dolgalev, was a surge in interest of Russian customers in IT as to outsourcing a tool for quick response to external changes, which also allows protecting those already made in IT. investments

2020-2021

TAdviser data

The state of the Russian IT services market in 2021

A survey of managers and specialists of the most active IT companies conducted by TAdviser in late 2021 - early 2022 revealed a number of interesting characteristics of the state of the Russian IT services market, the pace and trends of its development.

The majority of specialists participating in the survey indicated the following basic features of the current state of IT in Russia:

• Notable growth in the IT services market despite pandemic limitations
• Transition to cloud services and custom software development
• Import substitution
• The shortage of qualified IT personnel leads to the predominance of the "hired market" rather than the "employer market"
• Increase in the volume of orders from the public sector
• The growth of the Russian market by various estimates and sectors ranged from 10 to 30%.

Let's get acquainted with the main theses and opinions voiced in the answers to TAdviser questions.

Development of custom software development and transition to cloud services

Despite the fact that at the beginning of 2021 the forecasts for the IT services market were mainly pessimistic, they, for the most part, did not come true. This is the opinion of, for example, Anton Pavlenko, head of the IT infrastructure and outsourcing directorate of Jets Infosystems. In his opinion, digital products appear even in such conservative industries as the metallurgical industry. The tendency to abandon boxed solutions and a large-scale transition to proprietary software are also noticeable.

Valentin Gubarev, Director of the Computer Systems Department of the IT company CROC, records an increase in demand for services such as custom software development, technical support, consulting, customization. He also points to increasing competition and demand for time-to-market acceleration solutions, including API integration, microservices, container architecture, and platform IT solutions.

The fact that the pandemic acted as the driver of the custom development segment is also said by Ilya Nabatov, production director of T1 Consulting. Ventra IT adds that customization and custom software development services will be in demand and continue to grow, as well as IT outsourcing, consulting and IT audit services.

Custom software development services are in constant growing demand among organizations actively involved in digital transformation and import substitution processes, adds Sergei Solovyov, Deputy General Director of ICL Group. He explains that in accordance with current legislation, from January 1, 2023, all KII facilities should switch to Russian software and equipment. And this serves as another stimulating factor for the growth of demand for development services.

Popular areas in software development are artificial intelligence, cloud services, applications for remote learning, work and entertainment, solutions for ensuring information security in distributed corporate networks, says an expert at ICL Group of Companies.

Another relevant area is the trend towards a combination of the introduction of ready-made tools and custom development. Companies take ready-made solutions, integrate them with each other and then customize or additionally create missing components. Alexander Semenov, General Director of KORUS Consulting Group, explains that this allows you to quickly introduce new tools, test them, develop and refine them. And here the DevOps approach becomes especially important, which accelerates the receipt of results and improves the quality of ready-made solutions.

In addition, the pandemic has become a driver of cloud services, which already showed dynamic growth. At the moment, experts say, the growth rate of this segment is even higher than that of traditional services, because clouds allow companies to develop without attracting a large number of specialists.

Import substitution

Import substitution in the context of the restoration of the post-pandemic market is a general trend, since the state represented by various government agencies is increasingly interested in abandoning foreign solutions for many reasons, including information security. It becomes the largest customer for the industry. Economic factors here also play an important role. This causes a situation of a shortage of domestic specialists.

As part of an active import substitution policy, a lot of IT projects are now restarting on the basis of domestic products, says Kirill Shchepetov, Director of the 1C Solutions Department at SIGMA. In this process, both quantity and quality are important: it is not enough to simply introduce more Russian IT products, they must be based on current technologies and meet the needs of a particular company.

The state turned out to be the largest customer for the IT industry, says Sergey Dzavaryan, director of business development at Innovative People. According to him, many projects on import substitution of foreign software and equipment for the needs of government agencies have made a great contribution to the development of the market.

Mikhail Rozhkov, an expert at PARMA TG, also believes that the state is one of the main growth drivers as a giant consumer of IT services to centralize its information resources and mass transition of public services to digital.

According to Vladimir Malakh, managing partner of the FTO, the trend for import substitution continues in the ERP and BI sectors. Moreover, he notes that there is a shortage of specialists, and the IT labor market is very "hot."

Powerful growth

The growth in demand for IT services causes an increase not only in the growth of IT companies' revenues, but also a significant increase in the salaries of IT specialists.

Gleb Korsunov, director of business development at HolyWeb, notes that the IT sector is now experiencing such rapid growth that only the lazy can be unprofitable in the current realities. According to him, demand exceeds supply, which causes an increase in prices and revenues of IT companies. There are many orders, both from business and the state, that are increasing investments in the industry. This also leads to an increase in the salaries of top IT managers.

The main drivers of the market, according to Gleb Korsunov, are as follows:

• Changing the format of consumption of IT services due to a pandemic, fundamentally changing the attitude towards remote work;
• Government support, tax incentives (insurance premiums, income taxes, tax incentives for technology shareholders);
• Strive to improve the efficiency of all business processes - from maintenance to logistics. Separately, it is worth noting the banking sector, which has access to a limitless source of liquidity with low cost, which allows digitalization and building ecosystems;
• Import substitution. The development of domestic software for banks and cybersecurity, the stability of systems and their quality will be a serious interstate competitive advantage.

Victoria Bukhar, Commercial Director of LANIT-Integration, points out that the key factor in the development of the market is the request of the public sector and large commercial companies for a "figure."

The Russian IT services market has adapted to the changes that followed the events of 2020. Production blocks of IT service providers have fully adapted to the new realities - the dynamics of demand for IT has recovered to the previous pace, and now projects can be completed in accordance with customer plans, she notes.

Sergei Solovyov, Deputy General Director of ICL Group, adds that the Russian IT market has been growing steadily for several years. In his opinion, the process of digital transformation in Russia will last in the next 10-15 years, since it involves deep changes: not so much the introduction of digital tools and automation as a change in business models, consciousness and work practices, which requires a lot of time.

Sergey Shilov, President of the Digital Economy League and Managing Partner of AT Consulting, says that the lockdowns, restrictions of regulators and, as a result, the massive transition to remote work provoked an explosive increase in demand for IT services. Of course, there were other factors too. They are associated with the natural development of science, business, the state and society - the pace of digitalization and penetration of technologies into all spheres of life and before the coronavirus was quite high. But the pandemic has accelerated these processes tenfold, and the demand for services continues to grow.

Information security

Information security is becoming one of the fastest growing sectors in the IT industry. There is a radical change in the perception of services and on the part of customers, they begin to realize their need, and when building corporate information security systems, they increasingly turn to high-level external specialists and expertise. There is also an economic factor - there is a realization that it is cheaper to use external services than to create your own systems and maintain your own staff of specialists.

Rustem Khayretdinov, Growth Director of BI.ZONE, notes the rapid growth in information security services. He says that the trend in cybersecurity has finally been reversed "we do not need services, we will buy all the tools, implement and service ourselves," as well as that the engine of external information security services is savings: as a rule, they are 30-50% cheaper than internal solutions with the same functionality. The BI.ZONE expert believes that one workplace in a 24-hour external IT system is equal to four employees within the company.

Elena Gutsalo, CEO of IT company Azon, also notes a stable growth in demand for solutions for information security and security of IT infrastructure.

In 2021, we observe that information security issues for business as a whole have become one of the priorities, - said Evgeny Yeltsov, Deputy General Director of Angara Professional Assistance. He also notes that the market does not have enough specialists who are able to close the existing demand. As a result, the duration of the personnel selection cycle in the IT sphere has significantly increased.

IT Labor Market

The growth of the domestic IT market causes a demand for highly qualified specialists and an increase in the level of remuneration for their work. Experts note that this is a long-term trend, at least for the next 10-15 years.

Andrei Kelmanzon, managing partner of the Outsourcing and Services segment, IBS notes that the consequences of the pandemic not only harm the development of the IT industry. On the contrary, restrictions and changes in the relationships between business entities and within companies themselves served as a catalyst for making non-standard decisions to optimize business processes.

The second important factor in his opinion is import substitution. Economic sanctions have led to the fact that Russian business is faced with a shortage of ready-made software technologies and hardware previously supplied from abroad. The emergence of domestic developments increases the requirements for IT personnel in terms of implementation and management. Many companies are suspending and moving plans to modernize IT infrastructure to a later date, or are starting to look for alternative ways to solve these problems. As a result, the demand for qualified IT specialists has grown. At the same time, there is an acute shortage of professional personnel.

Anton Sparinapti, partner, head of business development at Neoflex, also notes that one of the key trends is the demand for IT specialists. This is due to the fact that many companies implement large projects using their own resources, and if they are not enough, then professional IT teams are formed for such projects.

If we talk about the state of the Russian IT services market, then it is now overheated, and the winner is the one who can and knows how to quickly train and raise IT personnel. On the one hand, this is the creation of its own training centers that allow teaching the younger generation of future specialists - graduates of universities. On the other hand, this is the motivation of already established professionals who are important to work on large-scale projects based on innovative technologies. In my opinion, the IT services market will grow by tens of percent in the coming years and this is a good opportunity for all its participants to occupy new niches, "explains the Neoflex expert.

Andrei Mityukov, Executive Director of SAPRUN, adds that the main internal factors of influence on the IT services market are the erasure of regional borders, the growth of salaries of IT specialists in the regions, the shortage of personnel in the market, tangible for all companies. Staff no longer want to work in offices, but prefer to work remotely. At the same time, the efficiency of the commands is reduced. Companies need to use new personnel management tools in a remote format, he is sure.

Market Dynamics and Estimates

The growth of the Russian IT services market in 2021 is estimated by experts in different ways: from 5 to 30% relative to 2020, depending on the market sector. The surveyed experts consider the key growth drivers to be a fundamental change in the attitude towards remote work due to the pandemic, state support in the form of tax and other benefits, the desire to increase the efficiency of business processes, as well as an emphasis on import substitution. Custom software development and cybersecurity also belong to the main growth factors.

Anton Pavlenko, Head of the IT Infrastructure and Outsourcing Directorate of Jet Infosystems, estimates market growth in 2021 by 5%. Moreover, in his opinion, the market movement was bidirectional - some companies "frozen" IT projects, others, on the contrary, actively invested in IT in order to reconfigure themselves under new conditions. The drivers of the growth of IT services, he said, were the transition to remote work and the development of digital products.

A number of specialists in 2021 expect an increase in the IT services market by 10-12% compared to 2020 due to the recovery of the economy as a whole. This assessment is given, for example, by Anton Varfolomeev, Deputy General Director of Digital Design Group of Companies, Mikhail Rozhkov, an expert at PARMA TG and others.

Ilya Nabatov, Production Director T1 Consulting, expects growth of 15-20% by the end of 2021. This, he said, will be facilitated by emerging industry trends.

Sergei Shilov, President of the Digital Economy League and Managing Partner of AT Consulting, notes the growth of his company's economic performance in 2020 has grown by more than a third, and he estimates the growth rate of the IT services market in Russia and the world average at tens of percent. Probably, in 2021 the growth will be slightly less, but will still remain significant. In his opinion, the limiting factor is, among other things, the lack of IT personnel. That is, if there were more programmers in Russia, then the dynamics of the IT services market would be even more impressive.

According to Alexander Rozhkov, Director of Products and Technologies of the T1 Group, there is a noticeable increase in the software development segment. According to the data, Ministry of Digital Development 40% of IT companies (about 6,000) have already used the benefits of the "tax maneuver," the number of software products in the register of domestic software has doubled to 11 thousand, and the volume of work and services provided to the software industry has grown by 30% and amounted to about 1.5 trillion rubles. According to the results of 2021, it estimates the growth of the IT services market as moderate: 10-12%, including due to an increase in spending on. IaaS

Andrey Mityukov, Executive Director of SAPRUN, notes the growth of the share of cloud services due to a change in the sales model with the active use of demand generation centers. He believes that customers working in the b2c segment are striving to apply forecasting models based on machine learning scenarios to their IT systems.

Many experts note that the growth rate of the Russian IT services market by the end of 2020 is ahead of the growth rate of costs for the hardware component of the IT infrastructure, for example, according to representatives of Ventra IT.

There is also an increase in the information security outsourcing market. For example, Alexey Parfentiev, head of analytics at SearchInform, speaks of an increase in the sale of information security outsourcing services by 30% per year, and predicts its preservation next year. According to him, in 2019, 54% of respondents reported that they did not imagine the situation when companies would give the "internal kitchen" to external information security analysts. In 2021, their number decreased to 42%. Moreover, according to him, not only highly specialized companies, but also large players such as telecom operators or integrators are beginning to show interest in these services.

Victoria Bukhar, Commercial Director of LANIT-Integration, notes that the IT industry will actively develop for a long time thanks to the accelerating digitalization, which, as a locomotive, pulls all sectors of the economy.

Now Russia has a fairly good economic situation, this is facilitated by the price of oil and the strengthening of the ruble, notes Alexander Semenov, General Director of KORUS Consulting Group of Companies. He believes that companies will continue to invest in their own development and thereby develop the market as a whole.

According to TAdviser, the IT services market in 2020 grew by 13% to 422 billion rubles. By the end of 2021, growth rates are expected at about the same level. At the same time, the market volume may reach 477 billion rubles.

Major IT Service Providers

The leader of the Russian IT services market is the company. LANIT In the ranking prepared in 2021 (in terms of revenue from IT services for 2020), it was ahead of competitors by a wide margin. Its result is 65.9 billion rubles. The top ten also includes companies,, T1,, I-Teco,, CROC, and Jet Infosystems. Tegrus Digital Economy League IBS SWAGGER The top 10 OTR players account for more than half of the volume of the entire Russian IT services market. Their total revenue is almost 227 billion rubles.

The full version of the rating is available in a separate material under the link > > >.

Market trends

The key trends that experts most often noted in their answers are the following:

• Growing interest in cloud solutions. In particular, many companies come to the understanding that it is more profitable to use external software solutions than internal ones (on-premium).
• Growing demand for urgent custom software and mobile application development services. This trend is caused by many factors, including an increase in the volume of "state orders" and the demand for solutions for remote work from any terminals.
• Change the business value of data arrays. Data is the foundation of digital transformation. The value and use of accumulated data arrays is the focus of many companies and organizations. Many experts are glad that the global trend of the "data-driven" economy is coming to Russia.
• Changing attitudes towards corporate information security systems. As many experts noted, there is a realization that it is better in such a matter as information security to use the knowledge and experience of external experts, companies that have long specialized in security solutions, and not "homegrown" specialists.

The growing interest of large businesses in cloud solutions is evidenced, in particular, by Anton Pavlenko, head of the IT infrastructure and outsourcing directorate of Jet Infosystems.

The growth in demand for the urgent development of online services and mobile applications is noted by Alexey Florinsky, CEO of SimbirSoft. According to him, the volume of such orders 2021 year increased 3 times compared to last year.

Mikhail Rozhkov, an expert at PARMA TG, notes a change in the attitude of customers to data, their awareness that data, their quality are of much greater value than business process automation systems. Therefore, more and more companies are initiating projects to implement corporate data management strategies, including deep infrastructure upgrades and the creation of "data lake" (data lake).

Georgy Megrelishvili, Executive Director of SBKlaud (I-Teco Group of Companies), adds that the explosive growth of data and the need for fast and accurate processing of data increase the need for cloud distributed computing, data storage and virtual data centers.

Digitalization of business, import substitution and information security - such trends are indicated by Elena Gutsalo, General Director of the IT company "Azon." She also notes that many businesses have a need for strong external expertise.

It is impossible not to note the increase in the cost of IT services - says Anton Varfolomeev, Deputy General Director of Digital Design Group of Companies. He believes that this is caused by the rapid growth of salaries of IT specialists: more than 25% in 2020-2021.

The growth in the demand for salaries of IT specialists is also noted by Rustem Khayretdinov, director of growth at BI.ZONE, who also speaks of a noticeable increase in demand for renting cloud computing power of all types, for managing infrastructure and products that are installed within companies. SaaS, in his opinion, is also in its heyday.

The extreme relevance of solutions for the robotization of HR processes, online training, task control and KPI, IT outsourcing is noted by Valentin Gubarev, Director of the Computing Systems Department of the IT company CROC, which indicates an increase in these areas by more than 30% in CROC.

SLA Vladimir Malakh, managing partner of the FTO, also speaks about the trend of transferring part of the company's non-key functions to outsourcing, and about the growth in demand for services such as support for. He observes, among other things, an increase in demand for BI business analytics systems, since, as he says, the business begins to "grow up" - after solving accounting problems, customers want to receive convenient analytics tools.

Along with positive ones, experts pointed to some negative trends in the past year. For example, this is an extension of the deadlines for the implementation of complex projects, which was associated both with an increase in the deadlines for making decisions and approvals (to a large extent due to the remote work regime) and with an increase in the delivery times of equipment. This is stated by Vladimir Leonov, Technical Director of AMT GROUP. According to him, the entire economy of the industry was disrupted, which was optimized for the predicted 4-6 weeks of supply. Now the term is 20 or more weeks, for almost all equipment. He also says that the adopted law has 187-FZ become a driver for restoring order in the network infrastructure of enterprises, and also notes a noticeable increase in the number of implementations of automation and control information systems that are focused on integrated production efficiency.

Maxim Makovsky, Commercial Director of Tegrus, talks about the basic "three whales" on which industry enterprises stand: Big Data, Artificial Intelligence and the Internet of Things. These are three foundations that are now experiencing a growth problem due to the fact that, firstly, the requirements for the speed of development of these technologies are increasing, secondly, the customer is becoming more mature and, thirdly, the scale of projects and their technical complexity are growing. In his opinion, one of the main IT trends remains the accelerated transition of companies to cloud technologies that will allow organizations to remain competitive.

IT companies develop Cloud-Native applications, create digital counterparts of various objects and geographical areas, implement microservice architecture, self-service services, etc. This trend is noted by Alexander Rozhkov, Director of Products and Technologies of the T1 Group. He says that those IT companies that were able to quickly rebuild to market demand showed growth above 30% at the end of 2020. There are few such companies - about 3% of the total number of IT companies, and almost three quarters of them are engaged in software development, data processing or IT consulting. He also notes the increasing activity of the offer of IT services by Internet companies, banks, telecom operators. Government agencies and large commercial enterprises are increasingly using tools such as accelerators and hackathons to identify new business opportunities with the involvement of innovative high-tech startups.

Andrei Mityukov, executive director of SAPRUN, notes that the market is becoming a market for an employee, not an employer, the growth of cloud services, as well as the growth of the number of non-profit companies that create digital tools by government order. In addition, he notes the expansion of IT companies into the regions.

Andrey Kelmanzon, Managing Partner of Outsourcing and Services IBS , highlights the following key trends.

First, there is an increase in demand for IT support services due to the pandemic, which forces companies to look for new forms of interaction with employees at remote work. The attitude towards the formation and management of IT infrastructure is changing, which is now increasingly considered not as an auxiliary function, but as part of business processes. The cost reduction strategy forces IT functions to be outsourced, and this trend will only intensify. This stimulates integration interaction with IT outsourcing companies.

Secondly, there is import substitution. In Russia, the number of localized developments is growing, their support requires higher qualifications than finished foreign products. The shortage of IT equipment slows down technological modernization, but does not cancel plans for the development of digital platforms, the re-equipment of information infrastructure. The way out in this situation is the purchase of ready-made solutions from IT providers, the transition to technical outsourcing, the placement of information systems on the sites of cloud providers, as an alternative to modernizing their own fleet of equipment.

Thirdly, there is a shortage of qualified personnel in the personnel market. At the same time, many specialists choose the work of IT providers, where there are more opportunities for professional growth and development. This leads to competition for personnel. The way out is the purchase of IT services from outsourcing companies, which is economically significantly more profitable than maintaining your own staff. Such a scheme guarantees the security of the business by transferring legal responsibility within the framework of contractual relations.

The price factor remains decisive when switching to IT outsourcing. The most in demand will be service models that comply with service standards while improving quality and reducing cost. This trend will not only continue, but will develop, which increases the requirements for service providers and requires process optimization by introducing advanced technological tools.

The market is becoming more complicated and has new requirements for the level of service on the part of IT providers. In 2021, the number of requests for the organization of comprehensive IT services increased, when all customer infrastructure systems are transferred outside the organization. According to Andrei Kelmanzon, this trend will not only continue, but will also develop in the future. Cost reduction policy, cost management forces you to purchase an increasing number of related business functions as a service from professional providers. Outsourcing is becoming a significant tool for improving economic efficiency.

In 2021, the role of the public sector increased, and this significantly influenced the increase in demand due to the gradual migration of information resources of state authorities to platform solutions, "said Victoria Bukhar, Commercial Director of LANIT-Integration.

The main trend, of course, was the digital transformation of the business in the broad sense of the word, says Ilya Nabatov, Production Director T1 Consulting. The companies have actively engaged in the development of digital sales channels and omnichannel platforms for interaction with customers, as well as the automation of business processes, even those that were not previously among the priorities, he said.

Sergey Shilov, President of the Digital Economy League and Managing Partner of AT Consulting points to such trends as the demand for custom software development, import substitution, and the transfer of business processes to remote work.

Thus, the following main IT trends can be highlighted, which will be relevant in 2022:

1. IT outsourcing, including cloud and security solutions (new trend)
2. The ongoing import substitution process, which for CII in 2022 should be fully completed
3. Increase in the value of qualified IT professionals and increase in their salaries
4. Demand Growth for Custom Software
5. Growth of the public sector share in the IT market.

2020

IDC: Russian IT Market Leaders

On September 6, 2021, IDC summed up the results of the second part of the annual study of the Russian IT services market - Russia IT Services Market Shares, 2020: Competitive Profiles and Analysis. According to IDC, the group of market leaders is led by Lanit. This is followed by "CROC," ITG, "Jet Infosystems" and "I-Teco." The revenue of these five companies in total is a quarter of the volume of the entire IT services market in Russia.

In 2020 public sector , there was an increase in spending on IT services. Banks During the year, we conducted business digitalization programs, invested in providing safety finance customers in the digital environment, invested additional funds in the development and improvement of work mobile applications and Internet banking. The sector telecommunications also experienced positive dynamics of IT services spending. Despite the difficulties in the retail and wholesale segment trade , the number of projects did not decrease, but priorities shifted towards development, online trade the implementation of self-service solutions, and. to logistics to analytics Companies working in the sectors power engineering specialists industrial and production continued to invest in projects to solve production problems and automate workflows.

"The pandemic had a twofold impact on the IT services market: some organizations were forced to increase investment in IT services, others decided to postpone costs. However, in most cases, the plans and priorities of investments in IT that existed before the start of the pandemic become even more relevant, since information technology helps to recover faster and more efficiently from the consequences of the crisis, "− said Natalya Vinogradova, research program manager, IDC Russia.

The volume of the Russian IT services market at the end of 2020 reached 411.61 billion rubles, an increase of 14.2% compared to 2019 (in dollars the same figure amounted to $6.75 billion, which is 4.9% more than in 2019). This is evidenced by the data of IDC analysts, released on July 8, 2021.

According to experts, the COVID-19 coronavirus pandemic has pushed companies around the world to adapt and rebuild to survive and work in the future. IT service customers have focused on cost optimization and business sustainability by doing more work online and remotely. 2020 showed that the business of companies with advanced digital services and infrastructure is more sustainable, and this stimulates demand for technology in general. The Russian IT services market quickly adapted to new business conditions, the researchers noted.

According to them, despite certain difficulties and problems, the digital transformation in 2020 was in full swing in various sectors of the Russian economy. Many companies took initiatives in this area before the pandemic. The crisis has accelerated the digitalization needed to adapt to change and ensure the digital sustainability of the business. The main driving force of digitalization in the country is the state.

Natalya Vinogradova, Research Program Manager at IDC Russia and the CIS, believes that cloud technologies and related categories of IT services such as infrastructure service hosting, application management and service and software administration hosting will be the highest demand on the IT service market. The economic situation will serve as a deterrent to long-term contracts for design-oriented services. Custom software development services will be in demand among organizations actively involved in digitalization and import substitution processes, she added.

TAdviser: The impact of the pandemic on the Russian IT services market in 2020

The coronavirus pandemic has caused the most ambiguous economic crisis: while some enterprises are faced with the task of banal survival in the absence of turnover, others have a unique opportunity to significantly expand their business. The impact of the pandemic on the IT services market is also multidirectional. Some companies were forced to cut both current IT costs and investments, while others, on the contrary, quickly responded to the situation and transferred processes to digital.

The pandemic highlighted those painful places in the IT landscapes of companies that were not particularly important. It did not globally affect the development of IT projects, rather, there was a change in tasks. Prioritization changed, and those who quickly realized it managed to get the word 'opportunity' from the word 'crisis'. If you look at the IT services market as a whole, it is always variable, and the pandemic has simply accelerated the processes of change, "says Vladimir Tarasenko, commercial director of Consyst Business Group.

The pandemic has become a powerful catalyst for change, said Sergei Sherstobitov, CEO of Angara. According to him, the path that the market was supposed to go in a "pre-pandemic" period in two to three years was passed in just six months.

For companies not from the high-tech sector, there has been an intensive reformatting of attitudes towards their own IT development, said Alexander Makarevich, Deputy Director of the Servionica Service Development and Outsourcing Department. Approaches to IT development and priorities have changed.

Under these conditions, there is no time left for long-term planning. On the one hand, the time for making decisions on digital changes is reduced, on the other hand, it is not always possible to propose and implement a balanced product in such a short time. This is certainly a bidirectional movement of both consumers and integrators, adds Alexander Makarevich.

Negative impact

IT services cannot be independent of general trends in the economy, which have certainly had a negative effect. As Georgy Kravchenko, CEO of BSS, told TAdviser, many customer companies began to reduce both current IT costs and investments - someone due to an objectively difficult situation, someone by inertia caused by the general information background. At the same time, a number of industries have abandoned IT investments altogether, experts say.

In enterprises significantly affected by the pandemic, the standard consequences of the economic crisis are traced and there is an attitude to reduce any costs, including IT costs, - notes Nikolai Domukhovsky, Deputy General Director of the UTSB for scientific and technical work.

Some of the services simply turned out to be unclaimed. Vladimir Leonov, technical director of the AMT Group, gives an example of office telephony and, in general, everything related to office infrastructure. For objective reasons, this direction was practically frozen.

Maxim Zakharenko, CEO of Cloud Computing, agrees with him. He notes that traditional IT services (service of traditional IT in offices and corporate data centers) repeat the general economic situation: "good if they do not fall much."

Victoria Bukhar, commercial director of Lanit-Integration (part of the Lanit group), notes that the coronavirus crisis has led to a significant decrease in business activity in many industries. In IT, this was expressed in a change in approaches to the implementation of large-scale projects of large commercial companies, state corporations and state bodies.

Their initiatives have either been postponed to next year, or will be implemented, but on different financial terms. State projects - in the format of public-private partnership, commercial - with the involvement of such mechanisms as concessions and leasing. In terms of changing the demand profile, two trends are noticeable: freezing capital-intensive IT initiatives and optimizing customer operating costs by outsourcing a number of functions, she says.

The pandemic affected the redistribution of requests in the IT market, as a result, in 2020 the number of large projects really decreased, confirms Igor Nikulin, Deputy General Director for Business Development, Director of the Sales and Project Management Department of the CROC IT company.

As for small businesses, according to Alexei Parfentiev, head of analytics at SearchInform, companies in this area have generally excluded all non-core costs, including IT services.

Thus, the pandemic created a ragged dynamics - some of the projects were suspended, some were canceled, but there were customers on whom suppliers could not count at all before the crisis, he notes.

Positives for the IT Market

This whole situation with the coronavirus pandemic marked an urgent need for business digitalization, which, in turn, spurred interest in modern technologies. The new reality has opened up growth points, since under the restrictions associated with the pandemic, many processes have begun to go digital and online.

Those IT companies that had solutions and services in their portfolio that met the challenges of time, as well as those who were able to quickly adapt, will be able to show steady growth by the end of 2020, "said Georgy Kravchenko, CEO of BSS.

For some enterprises, the pandemic demanded an "express digital transformation": the organization of remote workplaces, the development of means of communication and collaboration, as well as the mass introduction of means of monitoring personnel actions, means of controlling information leaks, etc.

In such enterprises, the IT service has even increased its annual budget somewhere, since business dependence on IT has grown significantly, "says Nikolai Domukhovsky, Deputy General Director of the UTSB for Scientific and Technical Work.

Georgy Megrelishvili, executive director of SBKlaud, adds that due to the massive transition to remote work, the demand for solutions and services for organizing work in this format has increased many times: remote monitoring of IT infrastructure and equipment, user support, information security, transferring IT solutions to the cloud, organizing cloud data storage, providing IT infrastructure and software for organizing the work of distributed teams, etc.

Given that many companies are in no hurry to return employees to offices (and not only because of the pandemic), the demand for these services will continue in 2021, he believes.

Alexander Makarevich, Deputy Director of the Servionica Service Development and Outsourcing Department, adds that if in March these were solutions from the "connect at any cost" series, then by now such solutions are taking the form of already completed complex products that allow you not only to provide a point-to-point connection. but also to endow remote workplaces with functionality equivalent to that given by the office infrastructure.

A significant increase in the number of new clients and the volume of tasks in 2020 was noticeable from the sphere, formations says Georgy Megrelishvili.

The educational process is massively and quickly transferred to a remote format, and this requires more IT resources for infrastructure (and often these resources should be with higher characteristics than a school or university used earlier). It is possible to note such a feature of universities as seasonality - summer and winter sessions. During these periods, the university needs more resources, and by cooperating with the cloud provider, it can quickly receive them in the required amount for the required period. That is, on the one hand, to ensure stable work remotely, and on the other, not to overpay, - explains the expert SBKlaud.

The coronavirus crisis period showed the real need for companies in cloud services. Maxim Zakharenko, General Director of Oblakotek, believes that cloud services have shown their convenience, stability and availability precisely during periods of lockdowns with home self-isolation of employees, as well as for the operational digitalization of offline business - organizing an online order system, organizing and controlling delivery.

In some cases, the new conditions accelerated decision-making on new implementations. Alexander Pestunov, Deputy General Director of Sigma, says that their client is the largest energy sales company in one of the key Russian regions, on the basis of the Sigma CRM solution, he promptly organized the transition to remote work of more than 1000 employees and online interaction with subscribers, since work in offline offices was stopped.

Other examples are given by Dmitry Bibichev, Director of the System Integration Department of Force - Development Center (Force Group FORS Group). We are talking about the needs for the rapid launch of delivery services by large retail chains, as well as the creation of new services provided in a remote format by banks and insurance organizations.

The required deadlines for solving such problems did not allow to form long-term road maps of implementation, to carry out long-term work on design and trial operation. The launch in many cases was carried out practically "from the wheels," which required special knowledge and tools both from the customers and from the performers, - explains Dmitry Bibichev.

In general, according to experts, the Russian IT services market is quite successful in coping with current challenges, which positively characterizes its adaptive capabilities.

Market Dynamics Estimates in 2020

Estimates of the dynamics of the IT services market in 2020, which are voiced by domestic experts - leaders of IT companies, range from negative to moderately positive. Some experts believe that in 2020 the market suffers heavy losses due to the pandemic and will not be able to achieve 2019 growth indicators.

Forecasts indicate a serious decline, since despite the growing digitalization, the costs of services in general companies are trying to reduce. Many major projects planned before the pandemic froze, and technology and development budgets were cut. Customers have switched to adapting to new conditions and optimizing business processes, "says Dmitry Kochanov, director of the IT outsourcing department at Korus Consulting.

Oleg Kot, First Deputy General Director of SMART Technologies, notes that in general, IT services, like the entire market, are now in a squeezed state, and there is no need to count on growth in 2020. The uncertainty of the development of the pandemic leads to a decrease in investment in IT, and the general fall in the market slows down all sectors of the economy of the Russian Federation.

We expect a fall in ruble revenue in the IT services market in 2020 by at least 10-15 percent. Only large-scale state support can correct the situation. Given the government's focus on digitalization and the development of informatization in the country, I assess such support as quite likely, - said the SMART technologies expert.

Dmitry Bibichev, director of the system integration department of Force - Development Center (Force Group FORS Group), believes that the market situation will be characterized by stagnation with about zero growth or minimal compression, rather than a collapse characteristic, for example, of the oil and gas or transport industries.

The given forecast is valid when analyzing indicators in ruble equivalent. As for the currency valuation of the market, fluctuations in the ruble exchange rate can make their negative adjustments, since the share of exports in the structure of the Russian IT services market is still small, he clarifies.

Sergei Solovyov, director of ICL Services, expects growth to be significantly lower by the end of 2020.

Perhaps the indicators will even demonstrate a certain decline or stagnation of the industry at the end of the year, he said.

A number of experts note that the situation in the IT services market is very different depending on the specific industries in which IT is being implemented.

On the one hand, common sense says that by the end of 2020, we should expect a reduction in the IT services market - it is difficult to start new projects in the regime of restrictive measures. Even assembling a team for a kick-off of a new project is difficult, not to mention deploying systems on the ground with business trips, mass training, face-to-face project meetings, etc. On the other hand, the numbers suggest: everything depends heavily on the industries where IT is being introduced. For us, everything turned out well in this regard - the overwhelming majority of clients of the Digital Economy League quickly adapted to the new working conditions and kept the volume of orders no lower than the level of 2019, - says Dmitry Potapov, senior partner of the Digital Economy League.

He also adds that projects that were "in the nearest reserve" played a role in stabilizing the market. Due to the long sales cycle, the presale efforts of last year created a certain groundwork - some large projects started in 2020.

Nikolai Domukhovsky, Deputy General Director of the UTSB for Scientific and Technical Work, believes that in 2020 there is a global redistribution of the market. Someone lost significantly in the current situation, and someone won. And this trend will now continue, he believes.

For example, in one large organization, they practically stopped using the video conferencing system installed in specially equipped meeting rooms, since everyone is accustomed to using simpler (and more convenient) mobile services. And now this enterprise is considering the possibility of abandoning VKS systems and meeting rooms altogether in favor of personal solutions via video link, "says Nikolai Domukhovsky.

Maxim Zakharenko, CEO of Cloud Computing, also speaks of the heterogeneous development of various segments of the IT services market. At the same time, according to him, the segment of cloud services in 2020 will grow by 15-30%.

Georgy Megrelishvili, executive director of SBKlaud, is also set for positive dynamics:

Despite the complexity of the year, the IT services market will show growth. However, it will not be large - within 5-7%. The average business becomes the growth driver: the situation is pushing companies to completely move to the clouds, and we receive many requests specifically for projects to migrate IT systems and infrastructure to the cloud (including public), and not just for renting resources. We no longer have to justify the benefits of cloud services - we can say that the coronavirus crisis did this for us.

The commercial director of Consyst Business Group, Vladimir Tarasenko, believes that 2020 slowed down growth, because it took time to restructure many processes. However, now (autumn 2020), despite the second wave, positive dynamics are present.

This is due to the fact that adaptation to new conditions took place in the spring, now we need to gain speed in order to somehow come to the goals that were set for this year. Even, rather, create a bridgehead for the next. If you look at the negative side of the issue, the IT consulting market certainly sank, since it was largely based on personal communications and did not immediately adapt to the new online reality, the expert explains.

Anton Varfolomeev, Deputy General Director, Head of the Production Directorate of Digital Design Group of Companies, believes that in 2020 the IT market will remain at the same level or show slight growth, and the focus of demand will shift towards ready-made solutions, because in the current situation they have a number of advantages for owners: lower costs for development and technical support, as well as continuous development by the developer at the expense of its own resources. Also, the growth in demand, according to him, is due to an improvement in the quality of ready-made solutions.

Alexander Pestunov, Deputy General Director of Sigma, predicts similar market dynamics:

The market, at a minimum, will maintain the level of last year or show growth within 5%. However, the drivers of this growth will be different from last year, he suggests.

In turn, Victoria Bukhar, commercial director of Lanit-Integration (part of the Lanit group), is confident that despite the large number of conversations about stagnation, the market volume will only grow. In her opinion, the pandemic revealed the true potential of IT in the corporate sector and created the conditions for increasing demand for cloud solutions, for information security solutions and for technologies for organizing remote communications.

2019

TAdviser: Market growth by 9.5% to 373.4 billion rubles

In 2019, the Russian IT services market continued to grow. According to TAdviser, at the end of 2019, its volume increased by 9.5% and reached 373.4 billion rubles. The main drivers of this movement were the ongoing processes of digital transformation of companies. It is based on a whole set of technologies - cloud computing, big data analysis, the Internet of Things, artificial intelligence and others. All of them have a serious impact on the efficiency of companies and move up the entire domestic IT market, including the IT services market.

In 2019, the influence of state and near-state structures on the IT market increased, which led to an increase in the number of insourced subsidiaries of large holdings. Traditionally, banks and retail are showing the greatest interest in digital solutions, but recently enterprises in the energy and industrial sectors have been added to them, - comments Alexander Makarevich, Deputy Director of the Service Development and Outsourcing Department of Servionica.

In 2019, a number of large, primarily state customers in the transport, financial and telecommunications industries were involved in the digitalization process, which led to the growth of the information technology market, including IT services, - confirms Oleg Kot, First Deputy General Director of SMART technologies.

The largest IT service providers in 2019

The leader of the Russian IT services market at the end of 2019 was the Lanit group of companies. Its revenue in this area increased by 0.8%, exceeding 60 billion rubles. The top five also included Rostelecom, Technoserv, I-Teco and Tegrus.

The full version of the rating is available in a separate material under the link > > >.

IDC: Russian IT Market Leaders

IDC on September 17, 2020 shared with TAdviser the results of the second part of the annual study of the Russian IT services market - Competitive Profiles and Analysis of Leading IT Service Players in Russia. The report published data on the revenue and market shares of one hundred IT service providers in Russia in 2019, as well as the position of leading suppliers in thirteen core IT service markets and five vertical markets. The report contains profiles of leading IT service providers in the Russian market.

According to IDC, the Lanit group of companies remains the market leader, followed by CROC, ITG, Technoserv and Jet Infosystems. The revenue of these five companies in total is more than a quarter of the volume of the entire IT services market in Russia.

The financial difficulties faced by a number of companies contributed to the increase in the share of some major market players.

At the beginning of 2020, the Russian market was significantly affected by the pandemic. COVID-19 The crisis has pushed many companies to accelerate digital transformation and adapt to a changing business landscape. The emerging positive dynamics telecommunication in the industry and sector formations is associated with the launch of solutions for the organization and. remote work studies Banking, retail, trade industrial industry and active power engineering specialists IT service provider customers. Organizations remain the largest and most solvent customer. public sector

Many IT service providers in Russia performed well in 2019. In 2020, the state of affairs looks different. The crisis caused by COVID-19 has a negative impact on the market, and the impending recession means a reduction in spending on services in general. However, the decline will not continue forever, and by the time the market begins to recover, IT service providers should be ready to provide solutions that are fully adapted to market realities, − comments Natalya Vinogradova, Research Program Manager, IDC Russia and the CIS.

Growth in 2019 by 8% to $5.57 billion - IDC

The volume of the Russian IT services market in 2019 reached $5.57 billion, an increase of 8% compared to 2018. This is evidenced by the data of the analytical company IDC.

According to experts, digital transformation continued to gain momentum in many sectors of the Russian economy, generating demand for IT services. The main factors that stimulate digital transformation are named:

• increasing competition;
• growth opportunities in new markets;
• evolving preferences;
• customer and employee behavior, and new standards and regulations.

Among the main difficulties of digital transformation, experts attributed the following factors:

• limited budgets;
• lack of competence and experience
• Transformation Management
• measuring the economic effect.

As noted in the study, for several years by 2019, the largest Russian companies are actively developing their internal IT structures. These units are increasingly offering expertise in the foreign market, taking part of the business from traditional IT service providers, many of whom are experiencing cash flow problems and are more exposed to the economic downturn caused by the COVID-19 pandemic.

The outbreak of coronavirus has dramatically changed the economic situation and business conditions in the country. This had a significant impact on the Russian IT services market. So, consumers have become increasingly cautious, which affects their spending on technology and services. Some companies suspended large projects to modernize the IT infrastructure and instead switched to improving existing systems and began to use cloud services more.

The Russian IT services market will survive the decline. In the current conditions, the greatest demand from customers will be cloud technologies and related categories of IT services such as service hosting and software administration and infrastructure service hosting. The difficult economic situation will act as a deterrent to long-term systems integration projects. Consulting, customization and custom software development services will be in demand among customers who are actively involved in digital transformation and import substitution processes. Outsourcing services will play an increasingly important role and will be less affected by the economic downturn.

Information technology and related services have already helped millions of people save jobs, allowing them to switch to remote work during the period of self-isolation, says the research program manager, IDC Russia and. CIS Natalia Vinogradova- The crisis, despite its damage to the Russian economy, will ultimately stimulate the development of the IT services market. It will be a contributing factor to the emergence of new business initiatives, increase competition, intensify organizational changes and open up new opportunities for growth.

According to experts, the state continues to strengthen its influence on the Russian economy, including the IT market. It is both the largest consumer of information technology and, in the person of state corporations, one of the largest players. It is noted that 2019 was quite successful for the Russian IT market. Companies are seriously engaged in digital transformation and are already ready to move from testing to implementing a wide variety of solutions.^[3]

HSE: Growth in exports of IT services to $4.5 billion

As noted at the Institute for Statistical Research and Economics of Knowledge (ISIEZ) of the Higher School of Economics, Russian manufacturers of IT services have strengthened their positions in the foreign market: the export of computer services from 2010 to 2019 has tripled. In recent years, exports began to exceed imports: in 2017 by 1%, in 2018 - 15%, in 2019 - 25%.

2018

Growth by 6% to 341 billion rubles - TAdviser

The Russian IT services market is growing at a moderate pace. At the end of 2018, segments, hosting infrastructures technical support ON and equipment, and showed the highest growth rates. IT consulting cloud services

Moreover, it was the massive transition to the cloud model of consumption of IT resources that served as the main driver of the dynamic development of the entire segment as a whole, notes Stepan Tomlyanovich, General Director of Force Development Center (Force Group of Companies).

Demand for custom software development services remains stable. According to Stepan Tomlyanovich, the business processes of large customers are too complex to be automated only with the help of ready-made standard solutions - customization is almost always required, and this ensures a steady demand for the development of new and modernization of existing systems.

In addition, the demand for IT services is gradually shifting towards more intelligent and complex services. Increasingly, basic services are accompanied by a package of additional services - such as infrastructure optimization, system configuration, ensuring the elasticity of consumed resources, data management, the use of analytics, visualization, artificial intelligence, machine learning.

Andrei Geshel, director of the Service Center of Jet Infosystems, believes that customers are showing the greatest interest in projects using machine learning. In addition, according to him, there is a growing demand for solutions to reduce the speed of product launch to the market, especially from retail and the financial sector. The popularity of multi-cloud platforms, containerization solutions and cloud-native development is growing. Open source systems and their support are also receiving great development.

However, there are factors that prevent the rapid growth of these areas, says Stepan Tomlyanovich. Among them are a lack of qualified specialists, the demand for which exceeds supply, as well as a different level of readiness of companies for digital transformation.

Technologies are often ahead of business opportunities to assimilate them, implement them and make them part of everyday activities, "says the general director of the Fors-Center for Development.

Alexander Feinboim, head of IT outsourcing at CROC, also notes the demand for qualified personnel in the IT services segment. According to him, the market needs data markers or engineers who can work with infrastructure for big data and AI. In addition, the Russian market has become more competitive with the Western market for qualified specialists and customers.

At the same time, Konstantin Kolotov, Commercial Director of Consyst Business Group, notes that, for example, software suppliers have begun to pay more and more attention to training and nurturing specialists. Corporate universities and student programs are ubiquitous in the development plans of many major players, he recalls.

Yulia Ilyushenkova, Director of Business Development a1qa (Quality Technologies Company), believes that the Russian IT services market follows global trends. At the same time, the main role is played by businesses for which IT processes are critical. For such companies, the optimal and almost the only way to ensure competitive advantages is to innovate. According to expert a1qa, this is the main factor that ensures the growth of the market. At the same time, the political situation remains relevant.

According to the results of 2018, the market dynamics are positive, but in some of its segments the growth rates are low. In our opinion, in 2019, the Russian IT services market will continue to grow moderately, - believes Yulia Ilyushenkova.

According to TAdviser, at the end of 2018, the Russian IT services market increased by 6% and reached 341 billion rubles. At the end of 2019, the growth rate will not differ much. TAdviser predicts positive dynamics at the level of 7-9%.

Domestic experts also talk about low growth rates.

The IT services segment is traditionally the second largest in the IT market in Russia. Over the past year, the situation has not changed. In absolute terms, its volume has grown slightly, but the growth rate, of course, is inferior to the indicators of 5-7 years ago - we are talking about several percent. Several groups of key customers in this area can be distinguished: banks, the public sector, production and telecom. We think this trend will continue for several more years, - notes Stepan Tomlyanovich.

In 2018, the IT services market grew, although not at the pace that everyone expected to see as a result of a powerful campaign for innovation, digitalization and import substitution. The main inhibitory factor is that in the current economic situation, customers are not ready to finance large innovative projects. Given that the current state of affairs is unlikely to undergo serious changes in the near future, it is highly likely that these trends will continue in the IT services market in 2019, "says Alla Prokhorova, CEO of Aplana Software (Aplana Group of Companies).

We believe that the market overcame stagnation in price terms, reaching a level of growth exceeding annual inflation. Based on the preliminary results of the first two quarters of 2019, according to our forecasts, growth will continue, but will not significantly exceed the indicators of 2018, - said Elena Zakharova, director of Digital2Go at BSS.

In 2018, companies continued to increase their IT costs at the level of 6-10%. We predict continued growth in 2019, due to the optimization of capital costs for equipment and the transition to the OPEX model of a large number of customers in both the corporate and public sectors, according to the NVision Group.

Konstantin Kolotov, Commercial Director of Consyst Business Group, predicts significant changes in the structure of the Russian IT services market under the influence of factors such as the implementation of the Digital Economy program, sanctions and large-scale import substitution.

Sanctions lead to the replacement of most of the used IT solutions, which reduces the demand for traditional foreign programs. In 2019, sales of products from foreign vendors will continue to fall and the demand for IT solutions created on the basis of domestic software platforms will increase. It should be noted that today domestic developments are already able to completely replace many more expensive foreign analogues, - he says.

Efficiency objectives and the digitalization trend are causing additional demand for a new generation of IT services. In this regard, the demand for consulting in the field of digitalization and modern technological solutions will grow significantly. Undoubtedly, the key role in the formation of the latest trends lies with the state, and it is from the position of state bodies and large holdings with state participation that the speed of implementation of emerging initiatives will depend, the representative of Consyst Business Group believes.

Revenue of participants in the Russian IT services market

The leader in the Russian IT services market is Lanit. The company's revenue in this area in 2018 approached 60 billion rubles (growth + 18%). The top five also included Rostelecom *, I-Teco, CROC and Jet Infosystems. The share of the Top 5 is 61% of the revenue of all participants in the rating of the largest IT service providers.

According to the results of 2018, 40 participants in the rating recorded positive dynamics of revenue. Five companies have cut their revenues. The dynamics of five more is unknown, because their revenue for 2017 is unknown.

The full version of the rating is available in a separate material under the link > > >.

Up 7.2% to $4.84 billion - IDC

The volume of the Russian IT services market in 2018 grew by 7.2% compared to 2017, reaching $4.84 billion. This was announced on July 11, 2019 by IDC analysts. At the request of major international customers this year, IDC headquarters made changes to the methodology, and constant US dollars were used as the basis for calculating annual growth rates. This means that the indicated growth rates of + 7.2% actually correspond to the growth rates in rubles. When recalculating market volumes at the average exchange rate for the first and second half of 2018, a drop of -1.0% is obtained: from $5.16 billion to $5.10 billion, TAdviser was told in IDC.

The fastest growing segments in 2018 were services in the field of service hosting, software administration and infrastructure services hosting. The rise here is due to the growing interest in cloud technologies.

Russia There is also a growing demand for consulting services, customization software and custom development, software which are primarily of interest to clients conducting digital transformation and import substitution.

The phrases "digital transformation" and "digital economy" have become quite firmly included in the lexicon of participants in the Russian IT services market and have become a kind of mantra for both suppliers and customers. Some pronounce them in the hope of revenue growth, others expect to improve business processes with their help. Be that as it may, in the conditions of a stagnating economy and external pressure of sanctions, it is these two factors that look like the main stimulators of the growth of the Russian IT services market in the coming years, - said IDC senior analyst Vasily Agapov.

The study says that in 5 years by 2019, import substitution has become an integral part of the Russian IT services market, although quite a few companies are still postponing the transition from foreign IT solutions to domestic ones.

Analysts call the most noticeable trend in the domestic IT services market in 2018 the strengthening of the presence of insourced IT companies, which are increasingly receiving large projects that could be carried out by traditional IT service providers. Such giants as Rosneft, Sberbank, Lukoil, Gazprom Neft, MTS, Russian Railways, Rosatom and Transneft have concentrated on the development of internal IT competencies, which could become a serious deterrent to the development of the Russian IT services market in the medium term.^[4]

LANIT Group of Companies ranks first in the list of market players with a share of 10.2%. The report notes that no other IT service player had a market share exceeding 5.0% during the year.

Growth in exports of IT services to $4.1 billion. The main consumer is the United States

The main consumers of IT services from Russia are the United States: in 2018, $1,310 million, which is a third of all Russian exports of computer services.

2016-2017

Lanit and Technoserv are market leaders

On September 6, 2018, IDC analysts published the second part of a study of the Russian IT services market. It follows from it that Lanit and Technoserv remained the leaders, taking first and second places, respectively, at the end of 2017.

If Lanit increased sales of IT services and total revenue to 100 billion rubles, then Technoserv, which faced serious problems in financing and management, rather only retained its position than strengthened them. The top five leaders in the Russian IT services market, according to IDC, also included ITG, CROC and Ai-Teko.

In addition to Technoserva, there are other players in Technoserv, such as Asteros, Optima and AT Consulting. These difficulties led to a significant deterioration in the financial performance of companies or even bankruptcy.

Some competitors, such as IBS, Jet Infosystems and Softline, managed to take advantage of the failures of other participants in the IT services market and strengthen their position in the leading top ten in 2017.

According to analysts, the change in customer preferences under the influence of the growing digitalization of industries forces IT service providers to change. Suppliers are closely monitoring major technology trends, updating their service portfolio, and actively investing in their own products and solutions to maximize the satisfaction of end-user demands that are becoming increasingly demanding.

The stagnation of classical system integration, the decline in distributors' margins, competition from internal IT departments and insourcing companies are forcing Russian IT service providers to transform their businesses in search of new sources of revenue, says Vasily Agapov, senior analyst at IDC. - However, not all market participants manage to adapt to new requests. As a result, in a stagnating economy, it is highly likely that the list of companies that have left the market in recent years will replenish.

2017 assessment - IDC data

On July 12, 2018, IDC presented the results of a study of the Russian IT services market for 2017. According to the company's estimates, the volume of the Russian IT services market increased in US dollars in 2017 by 20.7% and amounted to $5.16 billion. In ruble terms, compared to the previous year, the IT services market grew by 5.1%. The difference in growth rates is explained by the strengthening of the Russian ruble against the US dollar.

IDC notes that despite the relative stability in the economy, customers were still very thoughtful and careful in making decisions about the implementation of a project. First of all, projects were in demand that made it possible to reduce costs and increase productivity.

This approach had a favorable effect primarily on the segment of consulting services and software customization, which became one of the most dynamic in 2017. At the same time, an increasing number of applications are consumed by customers through the cloud, which helps them better predict operating costs and improves efficiency. As a result, the service hosting and software administration segment continues to firmly hold the first position in terms of growth rates in the Russian IT services market.

The strengthened ruble helped software and equipment manufacturers to increase sales volumes, which had a positive effect on support and support services. The further penetration of mobile technologies, analytics systems, the Internet of Things and artificial intelligence increases the demand for security solutions and services, as well as custom software development.

Despite the fact that the concept of "digital transformation" has entered the lexicon of IT specialists for a long time, understanding and awareness of the need to "digitalize" the business has come to customers and IT service providers only recently, the IDC notes. Therefore, digital transformation, and with it the announced state program of the digital economy will become the main factors stimulating the development of the IT services market in the coming years, the company believes. At the same time, the constraint on the implementation of the digital transformation strategy and the digital economy may be the problem of a shortage of IT specialists, which remains relevant despite the measures taken by the state.

If earlier we talked about digital transformation in the future, now it is already becoming a reality. As a result, the relevant IT competencies and services are becoming more and more important for all market participants, "said Vasily Agapov, senior analyst at IDC. - On the one hand, this trend is favorable for IT service providers, on the other hand, it leads to increased competition with insourcing companies and internal IT departments.

2016-2017 Market Health Assessment - TAdviser Data

According to TAdviser, the Russian IT services market in 2016 grew by 4% in ruble terms and reached a volume of 306.4 billion rubles.

According to Alexei Ananyin, president of the Borlas group, in 2016 there was a noticeably multidirectional movement depending on the currency in which the market is valued.

In dollars, the market contracted slightly, in rubles, on the contrary, it increased. Given the inflation rate in Russia in 2016, the market volume remained unchanged, "he notes.

Valery Sokolyuk, technical director of Asteros, referring to analysts' figures, notes that in ruble terms the market showed, albeit small, but growth, within 3-5%. Georgy Megrelishvili, Director of the Servionica Service Development and Outsourcing Department (I-Teco Group of Companies), speaks about the same market dynamics. Ilya Stechkin, Marketing Director of Atlex, records positive dynamics at the level of 5-10%.

According to Sergei Korneev, president of Technoserv, the Russian IT market has been in a stagnation phase since 2012, and in fact all the main players have adapted to the current economic situation.

At the same time, Stepan Tomlyanovich, General Director of Force - Development Center (Force Group FORS Group), believes that by the end of 2016 it is possible to conclude not only about stabilization in the Russian IT market, but also about its obvious expansion, about strengthening the position of domestic IT companies.

According to analysts, the total volume of the IT services market exceeded $4 billion. At the same time, their share over the past couple of years has increased significantly - from 20% to 25%. We can say that the IT services market is becoming more mature. In the Russian market, service companies often play the role of integrators, not only selling services for the development and support of their software, but also installing other people's software products. Their share in sales of these products in the domestic market from 2013 to 2016 increased from 19% to 36%. It can be reasonably assumed that the turnover of the Russian custom software development industry will continue to grow at no less pace than in 2016. The expected economic growth will work on the domestic market for the growth of the industry, as well as another wave of introduction of new technologies that are ripe for mass use. The growing import substitution will also play the role of a driver. In general, the software moves from product category to service category. Software companies massively reduce the share of revenues from the sale of licenses and increase the share of the sale of services under the SaaS model, "says Stepan Tomlyanovich.

2017 was a year of growth and change for the Russian IT services market. All market participants surveyed by TAdviser, without exception, talk about positive dynamics exceeding last year's. In general, according to TAdviser, the result of 2017 will be an increase in the volume of the domestic IT services market to 325 billion rubles (+ 6% by 2016).

Talking about the situation in the IT services market, most TAdviser respondents mention the term "transformation." However, its meaning is interpreted by experts in different ways. At the same time, customers, their needs, and IT companies themselves are "transformed."

Valery Sokolyuk, technical director of Asteros, notes that in 2017 the same economic conditions remained as a year earlier, but Russian business has already adapted to them to a sufficient extent. In his opinion, the IT services market has transformed primarily due to the demand for services that reduce the cost of maintaining IT infrastructure, increasing the client base and allowing you to quickly make strategic decisions.

Alexander Semenov, President of Korus Consulting Group of Companies, believes that the IT services market is actively growing and this growth will continue next year. However, according to him, the market itself is changing a lot and the main transformation of this sector is due to the fact that it will be increasingly difficult to separate IT from business.

This is obvious at the level of the global IT services market and the same can be seen in the Russian market. All existing technologies - the universal penetration of public services, the development of blockchain as a key tool for the implementation of interaction, the growing popularity of cryptocurrencies, etc. - lead to the fact that traditional businesses, from banking services to telecommunications, become the same IT service providers as system integrators and IT consultants. The development of the IT services market in the future in Russia will depend very much on whether existing IT companies can support their customers' business with new technologies without remaining in the old paradigm of automating current business processes. The challenge for IT providers is to offer a set of products and services that customers can use to create new offerings for their end customers. We already see examples of international vendors who create strategic alliances with their largest clients precisely for the development of such services, "he says.

Dmitry Vedev, Marketing Director of the iT Group of Companies, calls 2017 a year of "cautious" growth and changes. Although the growth was not too significant - according to the company's estimates, this is 6-7%, he gave a clear positive signal for market participants, Dmitry Vedev believes.

But the more important trend, in my opinion, has become structural changes that are caused by both technological and economic and political factors. This transformation leads to the fact that, despite the modest overall growth rate, there are donor segments that lose volumes and there are recipient segments that grow rapidly. From the point of view of technology, the outstripping growth of cloud services (both public and private) is visible, which, albeit from a low base, are growing at double-digit rates. And although the volumetric indicators of the cloud services market are not yet too significant to dominate the "old" IT services, in the future for 3-5 years we can expect quite comparable volumes to them, - says the marketing director of iT.

Mikhail Aronson, Senior Vice President of Sales and Business Development at Maykor, also speaks about the transformation of the market:

Obviously, for the IT services market, the current year has become a period of transformation. Market players realized that traditional services were not enough to remain competitive. In this regard, companies, taking into account the new needs of the business, worked hard to create innovative solutions that accumulate the maximum benefit for customers. We believe that this approach will allow the IT services market to demonstrate moderate but stable growth at the end of the year, as well as a year earlier.

Boris Bobrovnikov, CEO of CROC, says that key industries of IT market customers are also transforming - banks are disappearing or consolidating, telecom is looking for itself in new conditions, and only the public sector has generated sustainable demand from the main segments throughout the year.

Yuri Panchenko, Deputy Director of the Service Center for the Organization of Production of Jet Infosystems, believes that the market is showing steady growth, while the emphasis is clearly shifting towards the consumption of outsourcing services. It can be stated that internal IT services are beginning to realize the importance of their influence on the positions of their companies in the market, move to work with key business indicators, and outsource routine tasks.

According to the forecasts of Georgy Megrelishvili, director of the department for the development of service and outsourcing "Servionica" (GC "I-Teco"), in 2017 the growth rate of the IT services market will exceed last year's indicators by 2-3%.

Cloud technologies and services remain the main driver of market growth. So, according to a recent study by iKS Consulting, the cloud supply market in Russia in 2016 grew by 29.7% compared to 2015, and the IaaS segment - by 43%, this growth will continue in the coming years, - he adds.

Alexey Ananyin, president of the Borlas group, notes that from 2017 "we have the right to expect positive dynamics and hope that steady growth will begin from this year."

IBS They record that the IT services market in the Russian Federation is actively growing both in terms of volume indicators and in the formation of demand and expertise in modern technologies of analysis and management.

Andrey Kozlovsky, head of marketing at Mango Telecom, also sees unequivocal market growth in the b2b segment.

At the end of 2017, the market will grow by about 20%, Mango Telecom even more - by 30%. There is an increasing demand for tools that enable the digital transformation of business processes and business communications, "he says.

Revenue of participants in the Russian IT services market

The full version of the rating is available in a separate material under the link > > >.

2015-2016

2015-2016 Market Health Assessment - TAdviser Data

The Russian IT services market is the least affected segment of the IT market during the last crisis. In 2015, domestic companies reduced IT costs, tried to transfer capital costs to operating costs, preferred projects with quick returns and increasingly looked towards cloud services and IT outsourcing.

At the end of 2015, TAdviser recorded a slight growth in the IT services market in ruble terms (about 3%). Thus, its volume reached 294.6 billion rubles.

Since the beginning of 2016, it has become noticeable that companies have gradually adapted to the new economic reality. The market began to slowly come to life, but the companies continued to spend their finances very carefully. Customers wanted to get more services for less.

According to TAdviser, according to the results of 2016, the growth of the IT services market in ruble terms will be about 5%, and the total market volume will exceed 309 billion rubles. In 2017, a little more positive dynamics is expected at the level of 7-8%.

According to experts, the most advanced companies understand that technology is one of the levers that will help them occupy empty market shares, better recognize their customers, and therefore offer them the service or product they need.

That is why over the past 12-18 months, solutions related to client analytics have been very popular - from CRM systems, loyalty systems to BI solutions, predictive analytics, - notes Svetlana Vronskaya, Marketing Director of Korus Consulting Group. - In parallel, some large companies continue to reorganize business processes, launching for this purpose wide-scale projects to optimize their own activities, which also use IT products. The telecommunications, retail and distribution and financial services industries remained the main consumers of IT services.

In addition, according to Svetlana Vronskaya, subsidiaries of state corporations become significant players in the IT services market.

Having built the infrastructure for public services in electronic form, these integrators will later become important intermediaries in ensuring electronic interaction between the state and commercial companies, she said.

Vladimir Turlachev, head of the company's technical support and IT outsourcing team, Softline believes that the IT services market now reflects the current state of the economy as much as possible - there is money, but it is spent carefully and as efficiently as possible.

Budgets are formed very scrupulously, without much excess and additional services. The client chooses the best price/quality ratio and seeks to attract third-party resources to non-core segments for him as much as possible, "he says.

Mikhail Alekseev, CEO of CRT Service (part of Maykor), notes that in 2016 the same economic conditions remain as a year earlier, but market players and customers have already adapted to them. According to him, stability is observed in the IT services segment, primarily due to the demand for services that reduce IT costs, increase the client base and allow you to quickly make strategic decisions.

Cloud and IT outsourcing services demonstrate great demand, which is largely due to the desire of customers to reduce capital costs for IT and the weak exchange rate of the Russian ruble, which makes it difficult to implement projects to update the IT infrastructure. In Maykor practice, stable demand for outsourcing is held in such industries as the public sector, retail and telecom, a significant increase in outsourcing contracts is observed in transport, power and production. Also, as expected, the software direction supported by the import substitution policy feels well, "says Alekseev.

Stepan Tomlyanovich, director of Force - Development Center, believes that against the background of the general stagnation of the IT market, the IT services segment turned out to be the most resistant to the crisis. His company expects slight growth in this segment at the end of 2016.

In general, the IT industry in the current difficult conditions demonstrates its stability and uses current challenges to improve efficiency. As customer requirements grow higher, IT budgets are smaller and competition is tougher, and the value of expertise, experience and the ability to solve non-standard problems is growing. For developers, consultants and integrators, this is a good chance to prove yourself, justify or gain trust, strengthen the client base, he believes.

A slight increase in 2016 is also expected in the CROC company.

I think now we can safely say that the Russian IT services market is stabilizing and gradually adapting to new realities. At the end of 2016, we expect, although not impressive, but still growth compared to 2015, "says Alexander Fainboim, Head of IT Outsourcing at CROC. - In our company, we notice that the most popular projects today are those projects that help to switch to digital business models. Also, the growth in demand for cloud services and mobile services does not slow down.

Alexander Niznik, CEO of Novardis, believes that the market will grow no less than in the pre-crisis years.

The main question is at the expense of which companies this growth will occur. Those companies that have weak market positions will save and will not invest in IT. Companies that see their advantages and new opportunities will increase investment in IT precisely in order to strengthen their positions and increase their gap from competitors, the expert said.

Stanislav Parfenov, Director of Service Support and Outsourcing Solutions at Konica Minolta Business Solutions Russia, believes that now most companies in Russia are focused on cost savings, in addition, the business is interested in transferring capital expenditures to operating costs.

Therefore, the operation of IT infrastructure and support for IT users are increasingly outsourced, in the IT market it is one of the most growing segments. Customers today are more likely to purchase an IT service than invest in a capital infrastructure, so the IT services market turned out to be quite stable during the crisis, "said Stanislav Parfenov. - Cloud infrastructure has already proven its economic appeal and security, and even large corporate customers are moving their IT assets to the power of external providers.

Small companies, he said, are already fully building their business on cloud services and IT services: now they have the opportunity to use the same level of service, reliability and power that was previously available only to large businesses.

With the further growth of the volume of digitized data, the development of the sphere of electronic interaction and the provision of public services in electronic form, the IT services market will inevitably grow - both in the commercial segment and in the field of interaction between citizens and the state, Parfenov said.

A number of experts say that recently certain areas have become more active in the Russian IT services market. In particular, Igor Litvinov, head of the system architecture department at LANIT-Integration (part of the LANIT group), notes that in connection with the approach of the 2018 World Cup, many projects have appeared to equip newly built facilities with IT infrastructure. According to him, the public services sector is also developing very actively, and IT in oil companies is also progressing noticeably.

Aleksander Dmitriyev, Deputy General Director of [[EVOLA |Эвола]]», замечает, что на рынке консалтинговых услуг, связанных с внедрением решений SAP для автоматизации процессов personnel management, in 2016 there was a noticeable significant revival, which was especially clearly visible against the background of 2015. Separately, he notes the pressure of the political factor. According to him, the import substitution trend is actively moving in large state-owned businesses, which has a restraining effect on strengthening SAP's positions and, accordingly, on the volume of the SAP consulting market.

ICL Services believes that the modern Russian IT market continues to experience significant difficulties, the cause of which is primarily the difficult economic situation and the weakening of the ruble in the world market. This, in turn, leads to a decrease in purchasing power in the private sector, which significantly reduces companies' investment in IT.

Speaking about the influence of internal factors on IT in Russia, it is worth noting measures related to import substitution. Today, it is impossible to unambiguously assess the impact of this measure on the market: on the one hand, this led to the development of IT in Russia, the number of products and services of domestic production increased, and companies began to switch from working with foreign IT vendors and companies to Russian; on the other hand, you can see an increase in prices in the IT services and products market. Nevertheless, companies continue to invest in IT, as well as in services and services that somehow contribute to the development of the company's IT infrastructure and solve priority business problems in the current conditions, - noted in ICL Services.

Lev Nikolau, head of Atriniti, Asteros group, believes that the current state of the IT market in our country reflects the general economic situation and the effect of sanctions. In particular, there is an obvious reduction in IT budgets in the leading sectors of the country's economy, and this is especially felt in the oil industry and the entire eco-system of this industry.

At the same time, I am far from stating a deep depression in the IT market. We can single out a pool of areas that not only retained the previous pace of development, but also grew against the background of a general decline in the IT market. First of all, we are talking about virtualization services and cloud computing, the implementation of which can increase the efficiency of the IT infrastructure while reducing costs, says the head of Atriniti.

At the same time, he notes that the Russian IT market behaves heterogeneously.

I would divide it into at least two parts in terms of maturity. Moreover, the size of these two parts is not equivalent. One of the parts (clearly larger) I would include the most mature sectors of our economy: the financial sector, telecom, retail, oil and gas. This market differs in that it has completed the underlying investment and mainly focuses on supporting the systems already implemented and knowing what to do with the accumulated data. In these industries, new directions of IT development are relevant: data management, the Internet of Things, other novelties. These companies are not ready to make new investments in recently traditional topics for integrators, such as ERP, CRM, document management or ITSM. However, the growing volume of data requires the expansion of storage and backup systems - one of the important factors in the growth of investment in IT infrastructure. Customers of this segment have already become experienced customers of IT services and therefore know how to work with integrators and vendors, putting pressure on the marginality of the contractors' business and thereby squeezing the IT market, "says Lev Nikolau. - I refer to the second part of the market clients from less mature industries: mechanical engineering, housing and communal services, transport, some government agencies and state corporations (regardless of the industry). Companies in these industries are experiencing almost the fact that more mature companies passed 10-15 years ago. These industries do not have sufficient investment leverage, but are trying not to completely become outdated and tighten IT and business efficiency to an acceptable level today. There is a traditional investment cycle: first, IT investments are made in important areas of operations: procurement, logistics and warehouses, repairs, construction and asset management, and then invest in increasing the level of automation in auxiliary functions: finance, HR. These companies have to invest, but since there is not as much money as there was in mature industries 10 years ago, the marginality of projects is much lower, which also affects the size of the market.

In general, in the market, we can say that customers want to get more value for smaller budgets and they often succeed. A situation that usually happens during an economic crisis, "he adds.

Which segments of the Russian IT services market show the greatest growth?

In the context of a shortage of funds, when operating costs are cut as much as possible, there is one article that cannot be dispensed with in any way - this is support for the IT infrastructure. Therefore, it is this segment of services that has shown the most stable dynamics for several years.

According to Stepan Tomlyanovich, director of Force - Development Center, technical support refers to a fairly wide range of services that allow you to ensure high performance and reliability of systems with minimal costs.

"This is technical consulting, audit, migration to the latest software versions, and configuration. For example, we have created a special offer "FORCE support," which provides not only for the uninterrupted operation of IT platforms, but also for the creation of new opportunities to increase computing power on existing equipment, "he says.

Demand for custom development and closely related information system testing services remains stable.

Of the new IT services, the direction of cloud services is now developing the fastest, and although their share is still small, the potential for growth is higher than that of any other segment.

Svetlana Vronskaya, Marketing Director of Korus Consulting Group, believes that the cloud model is becoming familiar to customers, since the solutions they need, including modern accounting systems, solutions for interacting with clients, operational document management, products for optimizing supplies, are available in the cloud version.

At the same time, according to Svetlana Vronskaya, all classic segments of the IT services market will grow this year. In addition, innovative IT products are now of interest, which help customers quickly optimize a particular business process.

In particular, in our product line, we see the synergy of new platforms that we have not previously dealt with (for example, augmented reality solutions, complex analytics) with our main business in the field of IT services - the introduction of business applications, - says Vronskaya.

Igor Litvinov, head of the system architecture department at Lanit-Integration (part of the Lanit group), notes the active development of technology related, on the one hand, to mobility, on the other, to data protection.

These are processes that feed each other. Mobility requires increased attention to information protection, and new protections allow for increased use of mobile devices, he says.

According to Yuri Panchenko, Deputy Director of the Service Center for the Organization of Production of Jet Infosystems, in 2015-2016. the greatest growth was noted in such areas as outsourcing IT infrastructure and application systems, including cloud services.

However, as Panchenko notes, due to the growth of cybercrime, an additional vector of development has emerged ‒ strengthening the security of already consumed IT services and increasing information security requirements for the application systems being created.

Alexander Fainboim, Head of IT Outsourcing at CROC, records a strong demand for IT services related to maintaining the functionality of the existing IT infrastructure of enterprises. According to him, this is due to the fact that companies save and are critical of spending on IT, investing mainly in short-term projects with a quick payback.

But since the market is gradually coming to life, next year we can expect the appearance of a certain number of large-scale and complex projects aimed at development, the expert believes. - And this, in turn, will lead to a systematic increase in demand for outsourcing support. In my opinion, we have crossed the line of distrust that our customers had in relation to, for example, remote system administration or infrastructure placement in the clouds. We see an increasing interest in such services.

Vladimir Turlachev, head of the technical support and IT outsourcing group at Softline, has seen the largest growth in two diametrically different segments. On the one hand, these are the simplest services by type of distributed user service. On the other hand, services where the involvement of expert-level engineers is required.

This very eloquently shows compliance with the state of the economy: as a rule, it is ineffective to do the simplest and most complex work on your own, "says Turlachev.

Stanislav Parfenov, Director of Service Support and Outsourcing Solutions at Konica Minolta Business Solutions Russia, sees the active development of specific outsourcing niches.

For example, 5-10 years ago, companies actively purchased printing equipment for offices, without thinking about transferring non-core office functions to an external contractor, and now the printing outsourcing market is growing by 5-10% per year, and we predict further growth in this area, - explains Parfenov.

He also adds that customers are actively interested in services in the field of lean and secure printing, comprehensive management of organization data and user identification solutions.

A promising niche is the development of IT services in the field of big data processing, mobility services. General trends in IT services - tightening customer requirements and reducing project profitability, moving from long-term implementations to short-term stages, as a result of which each customer can already get ready-made functionality, quite tangible and quick effect. In the near future, the emphasis in corporate IT infrastructure will shift even more towards cloud services and convenient integration of tools popular in the corporate business environment with each other, the expert said.

Alexander Belov, Director of the Department of System Engineers of the Complink Group of Companies, notes that the main question that the owners of companies have been asking themselves in recent years is how to scale the business, but at the same time reduce the cost of servicing it?

In his opinion, hyperconverged systems are becoming an effective solution to this dilemma, which are currently showing steady growth in the Russian IT market. The use of this innovation increases the efficiency of business processes. Easy to deploy and scale from one entry point makes this solution especially attractive for large holdings and corporations, as it reduces installation and maintenance resources. At the same time, in the field of SMB, the possibility of introducing hyperconverged systems is not yet justified due to the reduced needs of the company itself and the high cost of the solution.

Going into hyperconvergence simplifies the task for IT professionals who can offer customers an already fully formed standalone solution, instead of preparing a comprehensive offer from products from different manufacturers and vendors. It is quite possible that with the further development of this trend, Russian specialists will also take a course towards the development of these light-scale systems, because so far they are represented only by foreign developers, says Belov.

Another class of infrastructure that may show growth in the coming years is SD-WAN technology, recommended for implementation in companies with a large network of geographically distributed branches. Again, the need to use this technology is justified by the demands of a growing business and the increasing number of new branches of a large company. After all, the use of SD-WAN provides reliable access to critical systems and applications for a geographically distributed organization.

As for the industries, here, according to experts, the growth of IT services will primarily affect immature industries, such as mechanical engineering, housing and communal services, transport, construction - this is where the growth points of IT services will be.

This may seem strange, but right now these industries are being able to invest in relatively modern solutions and quickly catch up with their more mature relatives, - believes Lev Nikolau, head of Atriniti.

In mature industries, in his opinion, growth should not be expected, moreover, the reduction in IT budgets should continue. But this will not affect information security - the queen of growth in the current environment. The demand for infobesis will grow for several more years in all mature sectors of the economy, Nikolau is sure.

Another area of ​ ​ growth is import substitution in government agencies and state corporations. Against the backdrop of sanctions, businesses began to pay special attention to IT risks. Against this background, there was an opportunity to promote Russian software. Import substitution will become part of the dictionary not only among officials, but also in business. Hence the increased interest of integrators in creating their own products, and foreign vendors in OEM products.

It is difficult to predict the consequences of this trend, since the size of the Russian market is not large enough to support serious business solutions of local vendors for large corporations. Plus, corporations have already invested in existing world-class solutions. But I am sure that a number of domestic products will break into international markets and will be able to become successful not only in Russia. But this is all only in the future. In the meantime, we have a crisis, - says Lev Nikolau.

ICL Services, based on its own experience, says that the public sector continues to take the lead - 24%, production - 21%, the banking sector - 20%. At the same time, 14% of the company's projects were implemented in the telecommunications sector, projects in the utility sector took 7%, 5% of the projects were implemented in retail and transport sectors and 2% each in insurance and in the sector of services and services.

The company believes that in the context of an unstable economic situation, the production sector will continue to invest in the modernization of IT. In addition, a measure to import substitution and shift attention to domestic products of Russian vendors and integrators will be of great importance for the development of IT in the oil and gas industry, metallurgy, chemical industry and automotive industry.

Despite the current political and economic situation in the country and the suspension of previously planned large IT projects, banks will also continue to develop IT not only in terms of maintaining the current infrastructure, ICL Services is confident.

Telecommunications companies continue to invest significantly in information security, in addition, the initiative of the law on personal data actually forces them to invest in building or renting data centers that can process and store all the necessary information. Real-time business and analytics also continues to be the focus of telecommunications companies, concluded ICL Services.

The rating of the largest participants in the Russian IT services market in 2015 is available in a separate material at the link > > >.

IDC data

2016 assessment

On August 24, 2017, the analytical company IDC published the second part of the annual study of the Russian IT services market - Competitive Profiles and Analysis of Leading IT Services Players in Russia, 2017. The report says that the market volume in dollars decreased by 4.5%, but continued to grow in rubles.

According to experts, in 2016, the total revenues of suppliers from sales of IT services in Russia reached $4.31 billion against $4.52 billion a year earlier. In rubles, the absolute indicator is not named, but it is noted that there was a positive trend at the level of 3.6%. In 2015, the Russian IT services market added 4.7% in rubles.

Russian integrators managed to increase revenue from the provision of IT services in 2016 largely due to the growing demand among customers for service services, says IDC analyst Vasily Agapov. - At the same time, it is impossible to say that a single trend has arisen in the market, since the financial indicators of individual companies changed from double-digit growth or stagnation to double-digit fall in revenue. The key factor in the success of integrators in the Russian IT services market was the participation of companies in projects with government funding.

In 2016, the market leader, as in 2015, was Lanit, which was significantly ahead of the revenue from sales of IT services to the closest pursuer, Technoserv. The top five, which accounted for about a quarter of the market, also included CROC, ITG and I-Teco.

Experts note IBS's push from 12th to 7th in the ranking of the largest suppliers, helped by several major public sector contracts. As a result, the company's revenue from the provision of IT services rose in dollar terms by more than 30%.

LANIT Group is recognized as a leader in IT consulting (with a market share of 14.1%), in network integration and consulting (9.5%), and also took first places in macro markets for project services (8.3%), support and training services (7.2%).

Preliminary data for 2016

According to the results of the study, in US dollars, the volume of the Russian IT services market decreased by 5.3% in 2016 and amounted to $4.27 billion. In ruble terms, compared to the previous year, the IT services market grew by 3.6%.

Negative phenomena in international politics still had a strong impact on financial markets and, as a result, the country's economy in 2016. In turn, this also negatively affected investments in large infrastructure IT projects. First of all, customers sought to improve business efficiency through already installed products and solutions, which in turn led to an increase in demand for IT infrastructure audit services, business and IT processes of organizations, as well as their connection with installed applications and services.

Further penetration of technologies of the third platform, primarily mobile technologies and the Internet of Things, led to an increased demand for IT security services and custom software development, which received support, including through the state policy of import substitution, as well as better adaptation of Russian developers to Russian realities and legislation. The noticeable increase in interest in cloud technologies is caused not only by the desire of customers to save on infrastructure, but also by the fact that an increasing number of applications and services are provided through the cloud.

The main driver of the Russian IT services market for the next five years will be digital transformation, which is already having a noticeable impact on both private and government organizations. The development of "smart cities," the further introduction of government information systems, predictive analytics tools and mobile applications, the personalization of services, all this will move the IT services market forward. Already, many vendors and system integrators are increasingly shifting their business towards IT services, the share of which in their revenue continues to grow.

2015 results: Market crash by 34% to $4.52 billion

On August 30, 2016, the analytical company IDC published brief results of a study of the Russian IT services market. Its volume fell significantly in dollars, but grew in rubles, and IBM and SAP are rapidly increasing revenue from IT services in Russia.

According to IDC, in 2015, 30 of the 100 largest IT service providers on the Russian market are international companies. IBM and SAP performed best, increasing revenue in rubles by 40%.

The market leader was Lanit, which was significantly ahead of the revenue from the sales of IT services of the closest pursuer - Technoserv. The top five, which accounted for about a quarter of the market, also included CROC, ITG and I-Teco.

According to experts, in 2015, sales of IT services in Russia amounted to $4.52 billion, which is 34% less than a year ago. In ruble terms, there was a rise of 4.7%.

Despite the turbulence in the Russian economy, 2015 was not as bad for companies providing IT services in Russia as previously expected, says IDC analyst Vasily Agapov. - Still, it's too early to say the worst is behind. Those companies that offer their customers the widest range of services aimed at digitally transforming the business and increasing its efficiency will be able to succeed.

The decline was largely due to the worsening economic situation in Russia, which is accompanied by the devaluation of the ruble and forces companies to cut IT costs and abandon projects that do not directly affect business efficiency. As a result, the number of infrastructure projects was reduced and the demand for project services fell - especially for system integration.

As one of the main tools for optimizing expenses, the company considers cloud computing, the growing demand for which positively affects such categories of services as service hosting and software administration and infrastructure service hosting, which continue to be the fastest growing in the Russian market, according to an IDC study.

As companies have changed their investment priorities and are looking for shorter, more cost-effective projects, there is a demand in the market for solutions that reduce IT costs and increase the customer base. As a result, services related to various types of hosting applications and infrastructure feel better than traditional types of services, says IDC analyst Vasily Agapov. - Cloud computing, mobile services, big data solutions and analytics will continue to gain popularity in the Russian IT services market.

Analysts call the main consumers of IT services in Russia companies representing the financial, state and telecommunications sectors. The leaders in terms of spending are financial institutions, and in terms of growth - companies in the manufacturing sector.

2014

TAdviser score

Analytical center TAdviser Report estimated the volume of the Russian IT services and IT outsourcing market in 2014 at 286 billion rubles. Compared to 2013, this figure has not changed.

Revenue of Russian companies in the IT services market in 2014-2013

The full version of the rating is available in a separate material under the link > > >.

Impact of the crisis

Crisis is a double-edged sword. On the one hand, companies include a saving mode, try to cope with the tasks themselves to the maximum.

'That's

partly right. But the main thing here ‒ not to cross the line, to maintain common sense, since the actions of incompetent employees can cause such damage that it will surpass the savings. The losses can be colossal: as they say, greed sometimes brings to poverty, "explains Andrei Geshel, director of the Service Center of Jet Infosystems.

Therefore (and this is the downside of the coin), the crisis contributes to the development, optimization, search for more effective schemes and mechanisms for servicing the IT infrastructure, establishing the necessary balance between the cost of IT services and their quality and reliability.

"This is just a positive moment," Geschel said. "In addition, the IT outsourcing partner is more reliable than its own staff, who can start quitting en masse if the employer is not ready to raise their salaries, and, as a rule, he is not ready for this at all in a crisis."

For Softline as an integrator, the crisis was expressed not in reducing the flow of requests from customers, but in a qualitative change in the approach to them, says Vladimir Turlachev, head of IT outsourcing and technical support at Softline.

"The current customer requests not only affect the customer's expected IT infrastructure and technical level of service, they are more focused on business impact. This has been talked about for a long time, but a year ago this trend was not so obvious. Now we can talk about a shift in emphasis in the field of technical support and IT outsourcing as a fait accompli, "he is sure

.

The crisis was a period of growth for AMTEL-SERVICE.

"For AMTEL-SERVICE 2015, the crisis year was a year of opportunity and rapid growth. The key vector of the company's development and the main business area were IT outsourcing and service support services, - said Dmitry Koshkin, director of the commercial department of AMTEL-SERVICE. - IT outsourcing services are one of the most promising areas of the Russian IT market. The market will not be able to completely abandon support for IT systems as a function, but the crisis gives the owner of the IT infrastructure a reason to carefully assess and revise the cost of these services. As a rule, the result of optimization is a complete or partial transition to the IT outsourcing model, a change in the set and parameters of services, a change in external contractors, or a transition from multi-sourcing to one or a limited number of contractors. The current year 2015 is no exception: we are seeing the prolongation of service contracts in the corporate and public sectors, the growth of interest and the transition to full IT outsourcing of small companies, the transfer of support for the infrastructure of the branch network "in one hand." Also, it cannot but rejoice to increase the maturity of Russian companies in terms of IT outsourcing and cloud services. "

Before the crisis, a number of large Western companies with Russia their own representative offices traditionally adhered to the following scheme of work: they entered into a centralized contract with a large Western integrator who supported the vendor's equipment or system. The contract was valid all over the world, including on. Russia After a sharp jump in the exchange rate, payments in invested currency became prohibitive for many in Russia.

"In the new conditions, the Russian office of the Western vendor had to look for an alternative option in the person of a local integrator who has sufficient competencies to replace the Western one," said Nikita Dergilev, director of service and outsourcing at Technoserv.

The situation has changed from the Russian side. For example, Russian banks, telecom companies, large industrial enterprises before the crisis preferred to work under direct contracts with Western vendors, receiving technical support and services. More recently, Western manufacturers have acted on the local market as direct competitors for Russian integrators. Now big business has turned towards Russian integrators and offers them large-scale tasks, trying to get the necessary services in the same volume, but also at the same level of project financing.

"To achieve such a result, companies agree to less stringent conditions when concluding a contract. The new approach from the business gave Russian integrators more freedom. They have the opportunity to look for solutions and achieve the desired quality of service provision, "Dergilev said

.

Sources of demand

The largest demand for IT services and IT outsourcing in 2014 was observed from industrial enterprises. This is explained by the desire of companies to increase the production of domestic products in the era of sanctions, and, in fact, the capacity of the enterprises themselves.

Accordingly, the production of Russian products has an impact on retail, especially in the segment of its own retail of manufacturing companies. IT is perceived by retail as an effective tool for increasing competitive advantages, says Alexander Rakhmanov, General Director of KORUS Consulting Group of Companies.

In 2014, the public sector strengthened its position as the main driver of IT services. "This trend is caused, in our opinion, by the need to ensure the quality provision of IT services to users, the completion of the stages of IT system implementation. In addition, the transfer of many previously "paper" processes to the channel of information systems also affects, "believes Alexey Frolov, head of the IT services management department at LANIT-Integration.

However, the use of IT services depends primarily not on the specifics of the company's activities, but on the economic situation of the enterprise. For example, customers who were spared by the crisis increased their consumption of IT services, often changing KPI requirements and setting new tasks. At the same time, due to falling oil prices, enterprises of the fuel and energy complex froze investment budgets, within which IT projects were implemented.

"If we talk about forecasts by the end of this year, the situation in the IT services segment for fuel and energy enterprises is unlikely to change. One of the potential growth drivers for companies providing IT services for the oil production sector may be the course of oil companies to improve the efficiency of their activities, which will require the introduction of innovative solutions and products, "said Andrey Gnezdilov, Commercial Director of Parma-Telecom (ITPS Group of Companies).

The demand for IT services has decreased in companies that are experiencing financial problems, confirms Yuri Panchenko, deputy director of the Service Center for the organization of production of Jet Infosystems.

Not all customers were able to reorient themselves in 2014 from the platforms of foreign vendors to domestic ones, and therefore continued to pay for services in dollars or euros. This situation may change in 2015.

In 2014, enterprises actively used the service model in integration processes, in the development of mobile applications, technical audit, expanded technical support, etc. TAdviser Report states that the "proactive" model of service provision comes to the fore, while the response to a breakdown ceases to suit customers.

"Large customers began to pay close attention to monitoring the state of corporate systems, resources and services, as well as the costs of their operation. As a result, enterprises are actively investing in specialized IT management systems, the reporting information of which allows making more accurate and optimal decisions to support and develop IT in a crisis, "says Alexey Frolov

.

Forecast for 2015

In 2015, the market will be supported by "depreservated" projects frozen earlier. Nevertheless, at the end of the year, TAdviser Report expects negative dynamics at 8.5%. This is due to the difficult first half of the year, which many customers spent on adapting to new conditions, revising budgets and shifting priorities in favor of cheaper services that do not require large-scale process reengineering.

In 2015, businesses want quality IT services for less than they did, such as in 2013-2014.

The second half of the year can be called a thaw for the IT services market. "Since the middle of the year, a number of projects have started, on which both our clients and we, as suppliers of the IT service complex, have high hopes," says Olesya Lachugina from Galactica Corporation.

The revival of the market in the second half of 2015 was also noticed by Vadim Kozyrev, head of the development of infrastructure solutions of the department of computing complexes "I-Teco."

"At the

beginning of the year, there was a significant market decline both in the work segment and in the segment of equipment and software sales, which can be explained by some caution of customers when spending budgets. Already in the second half of 2015, we predict a rather positive growth in the service sector due to the expenses postponed in the first part of the year, "he says

.

Nevertheless, none of the experts surveyed by TAdviser expects growth in 2015. "During the crisis, the main emphasis is on maintaining the existing state of affairs in IT, and their development is given less attention. Certain previously planned projects continue to be implemented, but their budgets or volumes are significantly adjusted, "said Frolov from Lanit.

"Apparently, in general, the domestic IT services market will fall by 10-12% compared to 2014. The number of projects will grow, but the amount of funding will not feed into growth, "said Olesya Lachugina. Stepan Tomlyanovich, General Director of FORCE - Development Center, agrees with her. He speaks of a fall in the market in the first half of the year by 10-15%. Similar indicators can be scaled for the entire year.

"Customers have less and less free money, so everyone is striving to reduce costs as much as possible by optimizing the use of existing resources. Relatively speaking, they want to receive the same amount of services, but for less money, while trying to do as much as possible on their own, "adds Tomlyanovich

.

IDC assessment

In July 2014, IDC analysts predicted that the IT services market would grow by 4%, provided that there was no escalation of the Ukrainian conflict and expansion of Western sanctions.

As a result, according to the company, in 2014 the Russian IT services market reduced the volume in dollar terms by 15% and amounted to $6.57 billion, which in ruble terms was expressed by an increase of 2.2% due to a sharp depreciation of the ruble against the dollar.

The aggregate segment of system integration is still the largest in the IT services market in Russia, its share is 42%, and the share of the aggregate segment of outsourcing services has increased to almost 18% and this is due to the low rate of decline in demand for such services.

Financial institutions spent the most on IT services in 2014, followed by government organizations, and closed the top three enterprises in the telecommunications and media sectors.

Forecast for 2015

2015 will be a difficult year for most IT suppliers in Russia, and significant changes in the field of procurement and consumption of information technologies will create new opportunities for individual suppliers and business models, analysts say.

According to Alexander Prokhorov, IDC Research Manager, the current economic downturn is likely to be longer than in 2008-2009, but the crisis is a time of opportunity for those IT service providers who respond quickly to a changing economic situation, are able to optimize costs, reorganize business processes, attract highly qualified IT specialists and entire teams more accessible during this period. Such a strategy, the analyst believes, will help not only survive the crisis, but increase market share.

2013

TAdviser data

According to TAdviser estimates, the Russian IT services and IT outsourcing market The Ошибка цитирования Отсутствует закрывающий тег </ref>in 2013 reached 297 billion rubles (including cloud services; excluding cloud services - 286.030 billion rubles), which is 14% more than in 2012 (then the market grew by 8% compared to 2011 and amounted to 260.339 billion rubles, in 2011 - 241.18 billion rubles). This data includes both the main services provided by IT companies (consulting, system integration, software and hardware installation) and cloud services and, as mentioned above, IT outsourcing services.

TAdviser's forecast for 2014 was no more than 10% growth for the Russian IT services and IT outsourcing market. In the second quarter of 2014, the stable IT market rate was shaken due to the foreign policy implemented by the Russian Federation. This is not about the specific sanctions imposed against Russia by Western economic partners, but about the fact that the prospects for many projects and partnerships with Western companies were in question if the situation worsens, although there is still hope for the implementation of a "soft" scenario.

In any case, the public sector has already turned noticeably in favor of domestic equipment and software, which is dictated by national security considerations, which means that many new projects will follow in this area, including the replacement of existing systems and solutions, which partly compensates for the outflow of IT costs in other sectors.

In the structure of the Russian IT services market, cloud services showed the maximum growth rate, although they still occupy a relatively small share. Thus, according to TAdviser estimates, in 2013 the Russian cloud computing market reached 10.97 billion rubles, which is 50% higher than in 2012, when the market amounted to 6.38 billion rubles (+ 70% compared to 2011). The share of cloud services in the total "pie" of the IT services and IT outsourcing market in 2012 amounted to 2.5%, in 2013 - 3.7%.

Separately, the IT outsourcing segment, according to TAdviser estimates, in 2013 amounted to 60.88 billion rubles, which is 15% more than in 2012 (52.94 billion rubles). In 2012, IT outsourcing accounted for 20.3% of the total revenues of IT service companies, and in 2013 - about 20.5%.

Revenue growth from other IT services was slowest, reaching 5.1% in 2012 and 12% in 2013. Such services (system integration, consulting, etc.) accounted for 77.2% in 2012, and 75.8% in 2013.

As Irina Semenova, vice president of marketing at Maykor, commented, the Russian IT services market has shown steady growth for which year, especially noticeable against the background of lower hardware costs.

"In our opinion, the past year will be no exception for IT services - the overall dynamics will be positive. The Russian IT outsourcing market, in turn, is growing not only faster than the IT market as a whole, but also faster than developing IT services. In other words, IT outsourcing is one of the market drivers, "she said

.

However, some of the market participants interviewed by TAdviser, discussing the results of 2013 and the prospects for 2014, expressed restraint. For example, Vladislav Anufriev, director of outsourcing development at Jet Infosystems, said that at the end of 2013, companies in a number of segments became more cautious in their expenses. "A similar situation is observed at the moment for almost everyone," he noted.

Vsevolod Egupov, Head of ICT Solutions Sales at Deutsche Telekom IT Solutions (formerly T-Systems CIS, T-Systems SiIS) believed that there was growth in the IT services market, but it was insignificant.

"Now

is the time to think not about growth issues but about profitability. During times of crises or stagnation of the world economy, the focus shifts, "said Vsevolod Egupov

.

"The growth is not noticeable, no more than 5%. The large costs of holding the Olympics Sochi in affected the reduction in funding for other state projects in the field of IT. There is still muted demand in the Enterprise, SMB, Soho sectors, "the Alexander Shchipkov development director concluded in solidarity with him Borlas."

IDC data

According to IDC's Russia IT Services 2014-2018 Forecast and 2013 Analysis report, the volume of the Russian IT services market in 2013 grew by almost 8% and amounted to $7.7 billion (269.8 billion rubles at the Central Bank exchange rate as of July 24, 2014). In 2013, IDC analysts predicted that the service market would grow on average by 12% per year, but the figure had to be reduced due to the worsening economic situation in the country and capital outflow, explains IDC research manager Alexander Prokhorov.

IT services occupied 22% of the entire IT market in Russia, said IDC spokesman Sergei Loginov. Based on these figures, the entire Russian IT industry earned about $35.15 billion in 2013 (1232 billion rubles at the Central Bank exchange rate as of July 26, 2014).

Share of IT services by type

The outsourcing services segment showed the largest growth in 2013 - its share was almost 17%.

hosting Infrastructure services grew most actively. It climbed nearly 43% in 2013. High growth was shown by the sub-segment "Hosting service and administration." ON

Analysts noted a relatively rapid growth in outsourcing in Russia, relative to other types of IT services, but its share is significantly lower than in Western countries. The largest domestic companies prefer to focus on internal IT resources.

The IT services market of the Russian Federation slows down the pace of development and active growth in the cloud services segment - in the SaaS sector, an exception. Some SaaS providers showed business growth at times, how Microsoft's business grew in the cloud services market in Russia, and Salesforce's business developed dynamically. The number of domestic developers in this market sector continues to grow.

In 2013, financial institutions were leading in terms of consumption of IT services, followed by the public sector, telecommunications and media companies.

In July 2013, IDC lowered its growth forecast for the Russian services market, estimating its cumulative average annual growth in 2013-2017 at about 12%. However, despite the decline in growth rates, the market will maintain positive dynamics in the coming years, says Alexander Prokhorov, IDC research manager, the construction of new data centers, the introduction of cloud services, the spread of mobile technologies, including through the construction of LTE networks.

"The

IT services market will support long-term government projects, as well as projects aimed at increasing competitiveness, primarily in the banking, telecommunications and retail sectors," the analyst predicted.

2012

According to TAdviser estimates, the Russian IT services and IT outsourcing market in 2012 amounted to 260.339 billion rubles, which is 8% more than in 2011. Of these, 6.38 billion rubles fell on cloud services, 52.34 billion rubles - on IT outsourcing, the remaining 201.019 billion rubles - on other IT services, including implemented consulting and system integration.

The volume of the Russian IT services market, according to IDC in 2012, grew by almost 11% and amounted to $6.58 billion - in comparison with the results of 2011, the 2012 indicators indicate a significant decrease in pace. System integration is the largest segment of the IT services market in Russia, its share is 28.5%. The custom software development segment declined slightly (26.3%). It is worth noting that, in IDC terminology, the IT services market does not include IT outsourcing, which is considered separately.

The outsourcing market, according to IDC, grew to 15.7% in 2012. Of the subsegments of the outsourcing market in 2012, the volume of outsourcing of IT systems increased by almost 60% (Services provided under a long-term agreement, according to which a client transfers a significant part of his IT infrastructure to full management or ownership). Western companies influence the growth dynamics of this sub-segment.

In the annual report on the state of the service market in Russia, dated August 22, 2013, in the context of the main suppliers - Competitive Profiles and Analysis of Leading IT Services Players in Russia, 2013, as the leader in the IT services market, according to the results of 2012, the research company IDC allocated NVision - it significantly improved its position by merging with SITRONICS. Among the leading suppliers: IBS, CROC, LANIT, Technoserv. The total share of the top five in the total market volume is 29.5%.

CROC has become the leading service provider in the banking sector of the economy, and NVision is the leader in the state and telecommunications sectors.

The study notes the continued consolidation of IT services in the Russian market in 2012. Analysts consider the merger of NVision with SITRONICS, the expansion of IT outsourcer MAYKOR to be significant and note the aggressive growth of competition in many market segments, including outsourcing.

2011

According to TAdviser, the Russian IT services and IT outsourcing market in 2011 reached 241.18 billion rubles, of which 3.95 billion rubles fell on cloud services, 46.03 billion rubles - on IT outsourcing, and 191.2 billion rubles - on other IT services, including implemented consulting and system integration.

According to the IDC report of July 2012, the volume of the Russian IT services market (without IT outsourcing) in 2011 grew by 27.2% and amounted to $5.94 billion. Despite relatively slow growth, system integration remained the largest sector of the IT services market in Russia last year with a share of 28.5%, only slightly ahead of the custom software development sector. The share of outsourcing grew slightly, amounting to 14.2%.

The equipment installation and support segment grew at an unusually high pace in 2011, which was associated with large-scale projects for the implementation of equipment in large data centers in the banking sector. Due to this, the share of installation and support services increased to 19.4%.

According to IDC, in 2011, financial institutions were still the main consumers of IT services, followed by state and telecommunications companies. IT spending grew across all industries, with demand for IT services growing most dynamically in the insurance, professional services and healthcare sectors.

On September 3, 2012, IDC published the second part of the 2011 Competitive Profiles and Analysis of Leading IT Services Players in Russia report.

According to the published data, the new five leaders of IT services in the Russian segment were CROC, IBS, Lanit, Technoserv and EPAM Systems (EPAM Systems) (EPAM Systems) (according to previously announced data, the leader of this segment was IBS, followed by CROC, Technoserv, Lanit and Epam Systems).

According to TAdviser in IDC, the total share of the five market leaders amounted to about 28% of the IT services market in Russia, the total volume of which (taking into account offshore and subcontract) is projected at $6.89 billion. In total, the turnover of the five leaders amounted to more than $1.947 billion . At the same time, a year ago, this figure was at the level of 24.6% - 1.329 billion dollars.

According to analysts, IT services were in greatest demand among banks, where CROC became the leading supplier. In the state and telecommunications sectors, LANIT and Technoserv, respectively, became the leaders.

Russian players maintain a leading position in the domestic market, significantly ahead of the annual turnover in the field of IT services of foreign competitors. HP, which until then was the only foreign company on the list of leading IT service providers, dropped out of dozens of leaders. Nevertheless, the involvement of foreign companies in Russian projects continues to grow due to the emergence of an increasing number of partnerships between Russian and foreign suppliers.

2010

Шаблон:Main 'Russian IT services market: leaders don't give up
Russian IT Services Market 2009-2011

Asteros, 2011

According to IDC, the Russian IT services market in 2010 reached $4.7 billion (+ 30% compared to 2009). According to Asteros, the volume of the Russian IT services market in 2010 amounted to $4.1 billion. Unlike the more optimistic estimates of analytical agencies, according to Asteros, the growth of the IT services market was modest and amounted to no more than 15%.

In fact, 2010 was a year of "renaissance" for the Russian IT services market. He completed an entire era, which is marked by the following facts:

• The "golden age" of ERP implementation is a thing of the past. The peak of the introduction of classic ERP systems (to automate the basic functions of the enterprise) occurred in 2007-2008. This segment shrank noticeably into a crisis not only due to the unfavorable economic situation - the correction was inevitable. Never again will the segment of classic ERP systems reach the volume of 2008. It will recover by 2012, but through the introduction of related class solutions - CRM, BI, etc.;

• IT outsourcing has not shown dizzying growth. This segment was the single-digit favorite for which IT companies have been making the largest bets in the last 5 years. The expected extreme growth of the IT outsourcing direction in Russia did not occur. However, its potential remains high - the development of new services, which in the future will be in demand, for example, services under the SaaS model, makes this segment attractive;

• Virtualization technology has conquered Russia. According to Asteros experts, not a single data center under construction in our country is complete without virtualization technologies.

According to IDC, if we talk about the structure of consumed services, then the share of system integration in 2010 decreased slightly, but it is this category of services that remains the most in demand. Consulting showed the highest growth rates. This is due to changes in the economic situation and, as a result, to the update of IT strategies, the relevance of security issues, as well as the need for more active involvement of external experts.

According to IDC, the financial sector came out on top in terms of IT services consumption in 2010, displacing government agencies. On the one hand, this was led by a budget deficit, which led to the freezing of a number of projects in the public sector. On the other hand, the rapid recovery of banks after the crisis had a significant impact on the balance of power. The retail sector showed the fastest growth rate.

2009

The first five places in the IT services market in the IDC rating were taken by domestic companies IBS, CROC, Technoserv, Lanit and EPAM Systems (EPAM Systems) (EPAM Systems) (in descending order). Sixth place went to the American Hewlett-Packard (HP). IBS retained its IT services market share of over 6%. In the segment of business application implementation, IBS is named the absolute leader, its share here is 17.5%.

The indicators of 87 companies were analyzed, and it was not the revenue of the players that was compared, but the costs on the part of clients for the work of the rating participants. Offshore developments are also included in the totals, due to which Epam's position was strong. Excluding foreign customers, this company was not among the leaders.

The total share of the top five amounted to a little more than a quarter of the market - 26%. With this indicator, IDC calls IT services a highly fragmented segment compared to others investigated by its analysts. HP's share is 3% and about half that of the leaders in terms of IT services. As explained by CNews in IDC, the company managed to rise to sixth place in the ranking due to contracts to support customer infrastructure.

A significant part of the funds spent by companies on HP payments fell on support for systems produced by an American vendor, IDC says. "If other IT services sank in 2009, reducing the income of system integrators, then customers will not go anywhere from supporting equipment, they will still pay for it," analysts add. It is worth noting that HP is not the first time in the Top 10 of the Russian rating. In 2007, the company ranked 8th with about the same share of 3%.

Despite the significant reduction, the share of system integration services remained the largest, IDC is confident. All functional segments suffered from the crisis, while the cost of hardware and application support services decreased to a lesser extent, since many large organizations, primarily banks and telecommunications companies, could not refuse them. The costs of IT training, custom software development and comprehensive strategic outsourcing services have declined to the greatest extent.

In general, the expectations of the Russian IT community regarding an increase in the volume of outsourcing services during the crisis did not materialize, according to IDC. The total share of outsourcing in 2009 grew by less than one percent, amounting to 13.3%. At the same time, the demand for various forms of outsourcing in 2009 varied significantly. If the share of integrated long-term outsourcing (information systems) has decreased, the share of the simplest form of outsourcing (maintenance of computer and network equipment) has increased.

According to the results of 2009, government and financial institutions remained the largest consumers of IT services in Russia in 2009. Their shares of the total costs of IT services in the country amounted to 19.1% and 18.6%, respectively.

At the beginning of the crisis, there were fears that the banking sector would be experiencing serious difficulties and its share in total spending on IT services would decrease. However, thanks to the assistance of the largest banks in Russia from the outside, states as well as the strong dependence of financial institutions on services to support critical IT systems, the sector's share in the total IT services market not only did not decrease, but even increased slightly. In third and fourth place in demand for IT services were (telecommunication 13.0%) and energy (12.9%) companies.

2008

According to IDC, in 2008 the most popular were system integration services, which accounted for more than 20% of the market.

The leaders of the IT services market in 2008, according to IDC:, IBS"" and TechnoservCROC"," "" and LANITCompulink"." The total share of the top five in the total market volume increased compared to last year and amounted to 29.9%.

Leading companies in the Russian IT services market

	1st place	2nd place	3rd place
IT services including subcontract and offshore	IBS	Technoserv	Croc
IT services, including subcontract, but not including offshore	Croc	Technoserv	Lanit
System integration IT services, including subcontract, but not including offshore	Croc	Technoserv	"Complink"
IT services for consulting and customization of software, including subcontract, but not including offshore	IBS	Lanit	"Systematics"

IDC, 2009

Local IT service providers still hold leading positions - there are not a single foreign company in the top ten, they say in IDC. Russian integrators have closer relationships with local customers, especially in the public sector and in the defense industry, and often act as general contractors in large strategic projects. Foreign companies in such projects, as a rule, provide services as subcontractors.

The largest consumers of IT services in Russia in 2008, according to IDC, were government organizations (19.2% of the total costs of IT services in the country), as well as financial (16.9%), telecommunications (13%) and energy (12.9%) companies.

All consumers of IT services can be divided into two categories, differing in investment opportunities and understanding the need for informatization. The first are those who, buying IT services, buy an image (brand). The second acquire a means for development, and often for survival.

By investing in IT, companies can focus not so much on improving the efficiency of their business processes as on developing an image. In this case, they use invited IT consultants (exclusively from world-renowned companies) to complement their own brand, demonstrate financial capabilities and their identity with world leaders. The price factor doesn't really matter here.

Companies of a different type, when ordering IT projects, first of all solve the urgent problems of reducing production costs and optimizing corporate governance. Such consumers very carefully calculate both the costs and the benefits that the work of a consultant creates, strive to choose the latter often from among the "own" - Russian, knowing that domestic consultants feel better (exactly feel) the problems of local enterprises.

Also, among consumers of IT services, the following types can be distinguished: rich large enterprises, whose management sees a place for informatization in the company's overall development strategy; Rich large enterprises whose management does not see much benefit from ordering IT services medium-sized enterprises for which informatization is an urgent problem; medium-sized enterprises that, like similar large ones, do not see the need to order IT services; small enterprises that usually do not go beyond the 1C: Accounting installation.

The rich enterprises that form the main share of the IT market turnover include either those who are going to enter world markets and need to have modern systems "to create a face," or those who are preparing for sale (such as Svyazinvest), and they also need to raise their price. There are, however, those who do not pursue either of these two goals, just their directorate is progressive enough to understand that if you do not do now, then tomorrow it may be late.

However, many enterprises of this level are in rather conservative positions. In various forums and presentations that IT companies like to hold, you can often see something like this. A long story about the product where it was implemented, what are the results and problems of the project, often follows the question: "How much has the customer's products fallen in price after the implementation?" The logic here is clear: if you say that informatization reduces costs, then it reduces the cost, which means that this should somehow affect profitability. But since informatization lasts more than one day, the cost already manages to grow for completely different reasons, and it is quite difficult to notice the effect of informatization.

There is even more skepticism about other types of IT services. After all, what does IT service order mean? This means that it concluded an agreement with an IT company, then some people came, walked for a long time, talked with internal IT specialists, looked at something, studied it, and then issued a volume of 200 pages with their recommendations. And even if the IT company has done a good job, identified real problems and made competent recommendations that are understandable to employees of the internal IT department, it is quite difficult to convey the meaning of the work done to senior management. It is quite another matter if the order of the IT service is made in order to withdraw some money from taxation. In this sense, IT services are no worse than the rest. And although we do not know the volume of the pseudo-IT services market, nevertheless, there is one, and consumers also have it. Moreover, its presence only increases consumer skepticism, because a priori it is difficult to say which IT firm is used to working for kickbacks, and which one provides really meaningful services.

Large rich enterprises usually mean those where two conditions are met at the same time: the presence of complex business processes and high turnover. If the consumer has complex business processes, and there are no resources to put them in order, then such an enterprise is not a significant enough player in the IT market. Moreover, such businesses tend to be depressed and steadily moving toward bankruptcy. If we take medium-sized consumer firms, then they have everything the same as large ones, except that the turnover is more modest and the opportunities are less. On the other hand, business processes are simpler.

Medium-sized enterprises are quite dynamic in the IT market, they more often experiment with new products, more often send their employees for training, and better take care of their information infrastructure. There are three reasons for this. First: it is extremely important for enterprises of this plan to stay in the market and conquer new niches, to become, in the end, large. This stimulates the search for new, including information, solutions. Second: less bureaucracy, less politics, which means decisions are made easier and faster. Third: many do not have a Soviet background, therefore, fewer stagnant phenomena, more dynamic thinking among leaders. Such enterprises, although they cannot compete with large ones in terms of the amount of money spent on the IT market, still make up a significant, and most importantly, growing segment of it.

2007

The top 10 companies engaged in IT services, according to the version IDC , included, IBS"," Technoserv"," CROC"," Optima"," LANIT"," CompulinkI-Teco"," "," "and HP. EPAM Systems R-Style

2016-2018 Forecast

In the long term, the mid-sized business segment is expected to grow in the customer structure. It should be expected that the number of customers in the regions that will actively consume IT services will also grow. In addition, for a long time, representatives of medium-sized businesses took a wait-and-see attitude and were skeptical about IT outsourcing.

"Five to seven years ago, we had to explain to customers the benefits that are able to provide IT services, show efficiency on specific cases and put all the costs subject to optimization on shelves. Today, customers already understand everything and in search of tools to overcome the crisis, they turn to suppliers at once, "says Olesya Lachugina.

It is possible that in such a long term, the cloud model of IT services will become more widespread. Now it is not in demand due to the lack of data centers, lack of elaboration of standards, insufficient channel capacity, communication and for a number of other reasons.

"Over time, when these problems are resolved, not only private, but also public clouds will be able to firmly enter our lives," says Stepan Tomlyanovich. "Russian companies, looking at the trends in the development of the global market, are increasingly considering options for migrating part of business functions into clouds or integrating local systems with cloud solutions and applications. We see great customer interest in these projects and solutions, "said Alexander Rakhmanov.

Most likely, by this time domestic suppliers will have ready products and solutions that can squeeze out imported vendors. According to Stepan Tomlyanovich, import substitution can cause certain changes in the structure of the IT services market towards an increase in the consulting share: the transition to a new product is always an analysis of what is and what the customer wants to get, a miscalculation of risks, refinement and configuration of the system. However, now the segment of development of import-substituting software does not have any tangible impact on the dynamics of the IT services market.

When the customer is wrong: Which customers of IT companies are horrified

TAdviser learned from integrators and software developers about the most common problems they have when working with customers, and based on the answers, identified several types of the most complex customers. Read the article at the link.

Notes

See also

• IT Services (Global Market)
• New areas of IT services
• Cloud computing: top definitions
• Public clouds vs Private clouds
• Creation of private clouds (Russian market)
• Main trends in the private cloud market in Russia
• Private Clouds - Typical Customers
• Cloud services (Russian market)
• Private clouds in the public sector
• Private clouds in the banking sector
• Cloud Solutions for SMB
• How do I choose an IT service provider?
• Service companies: Western vs domestic
• Cloud Services Economics
• Cloud Data Security
• Global Cloud Services Market
• Top Trends in the Global Private Cloud Market