Digital transformation of the largest business
The article is devoted to a review of digital transformation in the largest corporations in Russia.
2024: Russian Ministry of Digital Development announces recommendations for digital transformation of state-owned companies
On January 12, 2024, the Ministry of Digital Development of the Russian Federation published guidelines for the digital transformation of state corporations and companies with state participation. They were developed as part of the implementation of the activities of the federal project "Digital Technologies."
The recommendations are intended to methodically ensure the development and updating of digital transformation strategies. They are advisory in nature. The document contains proposals for the structure, content and list of KPIs (KPI) to monitor the implementation of strategies of state corporations, companies with state participation, state organizations subordinate to federal executive bodies or executive bodies of subjects, RUSSIAN FEDERATION state companies, the list of which was approved by government order of January 23, 2003 No. 91-r, business companies in whose authorized capital the share of participation of the Russian Federation, constituent entity of the Russian Federation, municipal in total formations exceeds 50%.
It is noted that the strategy of digital transformation of a state-owned company should be aimed at achieving its goals, as well as at developing information security in order to obtain practical resistance to critical risks and threats to information security. It is recommended to include in the list of areas of digital transformation, including a new business model and/or the development of additional sources of income, new digital products and services, consumer relationship management, design and engineering, service, operational efficiency, supply chain management, information security management, human resources management, financial management, procurement management.
The list of KPIs includes: assessment of the decrease in operating costs and increase in EBITDA due to digital transformation; Number of active users of digital solutions Share of digital products/services in revenue Share of cloud server power The number of active API users the ratio of investment in digital transformation to revenue; the share of digital transformation initiatives implemented using artificial intelligence as a key technology; share of expenses for the purchase of Russian software and electronic products, etc.[1]
2023: The main trends of digital business transformation in Russia are named
In October 2023, the Institute for Statistical Research and Knowledge Economics of the Higher School of Economics published a study in which it pointed to the main trends in digital business transformation. In their work, analysts referred to Rosstat data for 2022.
According to the HSE IIEZ, in 2022, the most popular digital technologies were big data collection, processing and analysis solutions and cloud services: they were used by 30% of organizations, which is more than 10 pp higher than the following data centers (16.5%), digital platforms (14.9%) and geoinformation systems (13%). The named first three technologies are leading in terms of distribution dynamics: the frequency of the use of collection, processing and analysis of big data increased by 4.6 percentage points (pp) by 2021, cloud services - by 1.8 points, data centers - by 2.5 points. These solutions are interconnected and their applicability is growing at the same time, experts say.
At the same time, according to analysts, the intensity of the use of a number of digital technologies has decreased. For example, in 2022, only 10% of Russian organizations used the Internet of Things (minus 3.7 pp by 2021), RFID technologies (radio frequency identification technology) - 9.6% (minus 2.2 pp), industrial robots and automated lines - 2.6% (minus 1.8 pp). The first reason is the departure of many foreign manufacturers from the Russian market and the inability to purchase software and hardware for these technologies, the ISIEZ notes. The second is the suspension of the work in the Russian Federation of companies with foreign participation that were active users of such digital solutions. At the same time, a not so significant drop in indicators suggests that the Russian economy is compensating for technological losses, according to ISIEZ.
The frequency of use of digital technologies largely depends on the size of organizations. Large companies are leading in their application, as they have large resources for deploying IT infrastructure. The greatest difference here is recorded in relation to the use of industrial robots. This technology is used by 11.6% of organizations with more than 250 people, 6.9% of companies with from 100 to 250 people and only 1.3% of enterprises with up to 100 people. Also, the frequency of digital technologies varies by industry - however, big data technologies and cloud services are in demand in almost everyone.
Cloud services are most often used by organizations of higher education (46.7%), wholesale and retail (40.7%), healthcare (36.3%). Digital platforms and geoinformation systems are mainly used in trade (28.2 and 22.4%, respectively), the financial sector (26.9 and 20.4%), as well as higher education (32.3 and 19%). A similar situation in these industries may be the result of an increase in the quality of functions of scale and volume of data processing, the desire to increase user service services, as well as optimization of operational processes in organizations.
The introduction of "digital twins," additive technologies, industrial robots and automated lines is associated with highly specialized applications. As a rule, in most cases industrial robots and automated lines are used in manufacturing organizations (19%). The highest share of users of "digital twins" and additive technologies is in the field of higher education (6.2 and 19.3%), which is due to the development of educational programs and research in the corresponding areas. [2]
2021: The Government of the Russian Federation approved directives on the digital transformation of state-owned companies
On April 19, 2021, the Ministry of Digital Development of the Russian Federation announced the approval by the government of directives on the digital transformation of state-owned companies. They are aimed at increasing business efficiency by introducing Russian digital solutions and stimulating import substitution, the department noted.
Representatives of the Russian Federation on the boards of directors must initiate meetings of councils within 10 days to discuss the development or updating of digital transformation strategies until 2024.
It is planned that by 2024 all companies will join the implementation of the directives, the share of the state in which is 50%. Strategies for the digital transformation of state-owned companies should be developed or brought to an up-to-date state by September 1, 2021. After that, they will need to be coordinated with the relevant ministries and Ministry of Digital Development of the Russian Federation.
Methodological recommendations will help to assess the level of digitalization, set a target vision and key performance indicators, provide personnel resources, create a digital transformation management system and strategy financing models, as well as form road maps. Prior to that, they were tested in leading Russian companies, including Russian Railways, Russian Post, Aeroflot and others.
 | Among state-owned companies there are both absolute leaders in digital transformation, and those who have not yet identified this direction as a priority. The task of the directives is to scale and structure the activities of digitalization and import substitution, not only controlling companies, but also helping them with methodological recommendations, expertise and financial instruments, - the press service of the Ministry of Digital Development quoted Deputy Prime Minister Dmitry Chernyshenko as saying. |  |
According to Deputy Head of the Ministry of Digital Development Maxim Parshin, the directives methodological recommendations will help coordinate the work on the digital transformation of state-owned companies and companies with state participation.[3]
2020
Recommendations for state-owned companies on digital transformation have been approved. You will have to report on its progress quarterly
On November 16, 2020, the Ministry of Digital Development reported that the methodological recommendations developed by their department on the digital transformation of state-owned companies were approved by the presidium of the legal commission on digital development, the use of IT to improve the quality of life and business conditions (download the document in PDF format). In the near future they will be sent to state-owned companies.
The development of the methodology is carried out in accordance with the presidential decree of May 7, 2018 No. 204 "On the national goals and strategic objectives of the development of the Russian Federation for the period up to 2024," as well as as as part of the implementation of the measures of the federal project "Digital Technologies" of the national program "Digital Economy."
The document on 66 sheets contains 3 sections and 5 appendices to them. The department expects that the recommendations should help state-owned companies in preparing digital transformation strategies, including: assess the current level of digitalization, set a target vision and key performance indicators, provide personnel resources, create a digital transformation management system and strategy financing models, and form road maps.
Earlier, methodological recommendations have already been tested in large Russian companies - Russian Railways, Aeroflot, Alros, Russian Post, Gazprom Neft.
According to the Deputy General Director for Aeroflot IT Kirill Bogdanov, the airline received a comprehensive professional assessment and comments on its already implemented digital transformation strategy, and also shared the experience gained, which was subsequently taken into account in the revised version of the recommendations.
State-owned companies should develop strategies for digital transformation in the form of a separate document using methodological recommendations. The project is developed for a period of at least 3 years. Then the strategies must be coordinated with the Ministry of Digital Development: this applies to all state-owned companies that have received the relevant directives. And state-owned companies that have not received directives can send draft strategies to the Ministry of Digital Development to assess compliance with methodological recommendations on an initiative basis.
According to the recommendations, the following sections should be presented in the draft strategy:
1. The current state and prospects for the digital transformation of the state-owned company.
2. Target vision, goals and KPIs (key performance indicators) of the state-owned company's digital transformation.
3. Initiatives and roadmap for the digital transformation of a state-owned company.
4. Personnel, competencies and culture for digital transformation state-owned companies.
5. Model for managing the digital transformation of a state-owned company.
6. Digital Transformation Strategy Funding Model state-owned companies.
The document details how to compose each of these sections.
According to the recommendations, a mandatory part of the state-owned company's digital transformation strategy should be import substitution measures aimed at ensuring the transition to the predominant use of Russian software and electronic products of Russian origin. It is assumed that each quarter the state-owned company will form and send to the Ministry of Digital Development of a report on the implementation of the strategy indicating the planned and actual KPI values for import substitution.
Ministry of Digital Development wants to coordinate the digitalization of state-owned companies
On September 17, 2020, it became known about the new guidelines for the digital transformation of state-owned companies developed by the Ministry of Digital Development. The document is sent for approval to the Ministry of Economic Development, the Ministry of Finance, the Federal Property Management Agency and other departments.
In the previous version of the recommendations, there was a provision on the annual control of the implementation of the Ministry of Digital Development Transformation Strategies of State-Owned Companies. Now the department has proposed to empower it to agree on the digital strategies of state-owned companies.
As Vedomosti writes with reference to the Deputy Minister of Digital Development, Communications and Mass Media Maxim Parshin, the guidelines are designed to coordinate work on the digital transformation of priority sectors of the economy. The initiative became part of the implementation of the national program "Digital Economy," it will be submitted to the presidium of the government commission on digital development until September 25, 2020.
Around the same time, the Ministry of Digital Development, the Ministry of Finance and the Federal Property Management Agency will have to send to the government draft directives that will determine the procedure for implementing the recommendations and the pool of companies that will have to begin their implementation by the end of 2020.
According to the publication, the recommendations describe the indicators by which the implementation of the digital transformation strategy will be assessed. For example, an indicator of digital maturity (the degree of readiness to use technologies), an increase in revenue due to digital transformation, the introduction of domestic software, the number of employees who actively use digital solutions, initiatives to use artificial intelligence, the use of cloud solutions, etc.
Ivan Begtin, director of ANO Infoculture, considers it necessary to coordinate the digitalization strategy with the Ministry of Digital Development in the regulatory legal act, since otherwise the recommendations and strategies are not binding.
According to Vikharev, director of technology practice at KPMG in Russia and SNGSERGEY, the requirement to agree on the final document, on the one hand, is caused by dissatisfaction with the quality of previous transformation strategies, and on the other, by the fact that the digitalization of state-owned companies will need to be linked to import substitution programs.[4]
The Ministry of Telecom and Mass Communications has developed recommendations for a large-scale digital transformation in state-owned companies
At the end of August 2020, the Ministry of Telecom and Mass Communications presented recommendations for a large-scale digital transformation in state corporations and companies with state participation. The document developed by the department contains portfolios of technological solutions, a mandatory list of KPIs and calculation methods for them, recommendations on the strategy financing model and the procedure for state monitoring of strategy implementation.
According TASS Information Agency of Russia to the Ministry of Telecom and Mass Communications, a number of companies participated in the pilot testing of the recommendations, including, RUSSIAN RAILWAY",," Russian Post ALROSAGazprom neft"," "" and Aeroflot"." Rostelecom The methodology was approved by companies, according to the results of testing, it was slightly finalized, the representative of the ministry noted.
On August 27, 2020, the Ministry of Telecom and Mass Communications sent the methodology for familiarization to state companies and expert organizations, including the Russian Union of Industrialists and Entrepreneurs. In the near future, the document is planned to be sent for consideration to the Government of the Russian Federation.
| | It [document - note TAdviser] is truly comprehensive and covers all aspects of the company's activities - from environmental analysis to back office automation. We are confident that the document will really speed up and provide methodological support for transformation processes in companies in different sectors of the economy, "Igor Shiyanov, head of the strategic development department of Russian Post, told TASS. | |
Chief information officer Kirill Bogdanov told the agency that, together with the recommendations of the Ministry of Telecom and Mass Communications, the air carrier received a comprehensive professional assessment and comments on the digital transformation strategy already being implemented within the company.
The Ministry of Telecom and Mass Communications believes that thanks to this document, state-owned companies will be able to receive practical recommendations on the creation and improvement of digitalization strategies.[5]
The Ministry of Telecom and Mass Communications proposes to issue 65 billion rubles of preferential loans for digitalization of state-owned companies
Russian state-owned companies can receive loans of up to 65 billion rubles in 2020 for digital transformation. This was announced by the deputy head of the Ministry of Telecom and Mass Communications Maxim Parshin on June 10, 2020[6].
According to the deputy minister, the Russian government is discussing with leading banks a lending program for state-owned companies that intend to carry out digital transformation of production, with a rate of 1-5% and a limit of up to 10 billion rubles and with a possible increase for each company.
The provision of loans under this program will provide for a number of conditions. For example, the intention of a state-owned company to use at least 60% of domestic software solutions and hardware is required.
| | We hope that by the end of June the relevant government decrees will be adopted, and we will launch lending. This year we must bring to the market about 60-65 billion rubles of credit resources, - said Maxim Parshin. | |
Another support measure being prepared by the government is lending directly to developers. In addition, the government is developing guidelines for the digital transformation of state-owned companies, including testing it at Russian Railways and Russian Post.
According to the plans, the final document will be presented in the 3rd quarter of 2020. The creation of such a common program is due to the fact that the management of state-owned companies responsible for their digital transformation does not understand "where to start and what to do." There is no "intelligible digital transformation technique." It is also planned to "make available the best practices of digital transformation."
| | We conducted a survey and found out that only 35% of state-owned companies are actively engaged in conscious work on digital transformation. 48% understand that this is important, but so far the process has not been systematically launched. Only 18% of state-owned companies have a clear understanding that digital transformation is an absolute priority, and without it it is impossible to talk about creating a completely competitive business, "said Maxim Parshin. | |
Speaking about the development of technologies in Russia as a whole, Parshin noted that over the past few years, the average annual growth in exports of Russian technologies in dollar terms has amounted to about 15%.
| | Let's see how it will be in connection with the pandemic, but so far exports are growing at a very good pace. Our task is to support him as much as possible, - said Maxim Parshin. | |
He also added that the authorities will continue to support the industry - both the export IT-Business and the entire industry at the system level.
2019: Ministry of Telecom and Mass Communications: 10 state corporations approved digital transformation strategies
10 organizations have approved digital transformation strategies. Among them are Kamaz, RVC, Russian Railways, Rosatom, Concern Rosenergoatom, Rosseti, FGC UES, as well as RCC Makeev, Information Satellite Systems named after Academician M. F. Reshetnev and Zarubezhneft. This was notified on December 9, 2019 by the ANO "Digital Economy" Deputy Minister of Digital Development Yevgeny Kislyakov.
Strategies for the digital transformation of state corporations and companies with state participation, creating a demand for end-to-end digital technologies, should be developed in accordance with the federal project "Digital Technologies" of the national program "Digital Economy." By December 31, 2019, according to the project, 10 organizations should develop digital transformation strategies. By December 31, 2020 - 20. By December 31, 2021 - 30. Thus, the plan to approve the strategies for the digital transformation of state corporations and companies with state participation in 2019 was fulfilled.
TAdviser has a letter from the deputy head of the Ministry of Telecom and Mass Communications. In it, the deputy minister says that on August 28, 2019, the ministry sent a request to 114 state corporations and companies with state participation on the status of developing a strategy for digital transformation and implementing other organizational measures that contribute to it, in particular, on appointments to the position of CDTO (Chief Digital Transformation Officer, head of digital transformation). The Ministry of Communications received answers to the request from 73 organizations.
In addition to the 10 approved strategies for digital transformation, another 11, according to the data received by the Ministry of Communications, are separate structural sections of other strategic documents. The following companies have this type of strategy: Aeroflot, Russian Helicopters, GTLK, NPK Tekhmash, Tsniitochmash, Tactical Missile Weapons (KTRV), Military-Industrial Complex NPO Mechanical Engineering, Sovcomflot, Rosagroleasing, NPO High-Precision Complexes, Concern Sea Underwater Weapons - Hydropribor.
In 43 companies, digital transformation strategies are under development.
Those responsible for Digital Transformation (CDTO) are assigned to 39 companies. Until the end of 2019, CDTOs will appear in 10 more companies.
According to TAdviser in the state corporation Rosatom, the digital transformation strategy will be presented to its management only on December 20, 2019.
2018: Digital transformation of the biggest business - events of the year
Digital transformation by 2018 covered most large Russian companies, turning into a constantly ongoing process. TAdviser selected the most notable events in the field of digitalization of Russian business that occurred over the year. Which ones do you think are the most iconic? You can vote at the bottom of the page (more than one option is available).
1. Creation of venture capital funds in state corporations
A number of state corporations in 2018 created venture capital funds, following the instructions of the president Vladimir Putin given in 2017. In accordance with it, five state corporations -,, Rostec Roskosmos"," and Rosatom- UAC USC were supposed to create venture capital funds to invest in small innovative companies.
In October 2017, the UAC entered the venture capital fund created by Skolkovo and RVC, investing 300 million rubles in it. In 2018, Roscosmos created a corporate venture capital fund in the form of an investment partnership together with RVC and VEB Innovations. Rosatom also has a fund for 3 billion rubles. Rostec also acquired a fund in the form of a legal entity "RT-venture capital investments." USC has not yet reported on the creation of a venture capital fund, but has not questioned the previously announced plans for its creation. Read more about the initiative here.
In October 2018, at a meeting of the Government Commission for the Modernization of the Economy and Innovative Development of Russia, officials proposed to force the purchase of startups not only by state-owned companies, but also by private companies - first of all, to arouse interest in this among medium-sized companies with revenues from 500 million to 4-5 billion rubles. Deputy Prime Minister Maxim Akimov then noted that efficiency growth resources in almost all sectors of the economy - from transport to medical services, from industry and building materials to mechanical engineering - have been exhausted. They will be exhausted for each company until it becomes effectively a venture capital fund. The Ministry of Economic Development has even proposed a large package of measures, primarily in the field of creating a regulatory framework, to stimulate investment.
TAdviser studied the issue of corporate venture financing in Russia: a large study was carried out, the volume and dynamics of investments were calculated. More information about the study can be found here.
2. CDO boom in corporations
2018 was marked by a growing number of large Russian companies acquiring directors of digital transformation (CDO - Chief Digital Officer). This happened largely with the filing of the state. The Ministry of Economy launched a pilot project to implement in 2018 in the management of companies with state participation in the CDO Institute, initiating the development of digital transformation strategies in them. It is planned to sum up its results in March 2019.
14 organizations agreed to participate in this pilot project: Almaz-Antey Concern, Alrosa, Aeroflot, Gazprom Neft, Zarubezhneft, KamAZ, United Aircraft Corporation, Oceanpribor, Russian Post, Russian Railways, Rosatom, Rostelecom, Shvabe (Shvabe), NPO Energomash. By the end of 2018, CDOs had already appeared in a number of these companies. Read more here.
3. Sberbank: "IT perestroika" and transformation into an ecosystem
In the Strategy 2020 adopted by Sberbank, the bank announced plans to build an ecosystem outside the traditional sphere for itself. In order to maintain long-term competitiveness, it is planned to expand the supply of additional services synergistic with financial products in such areas of life as shopping, home, recreation, health. The bank involves both subsidiaries and independent partner companies in building the ecosystem. A number of such significant external partnerships were concluded in 2017, and this list continued to be replenished in 2018. Ecosystem participants gain access to the client identification system, unified software interfaces, can quickly exchange data, etc. Sberbank has already grown such a number of additional businesses, digital initiatives and partnerships in the financial and non-financial sphere that we can talk about its transformation into an ecosystem. Read more here.
In 2018, Sberbank also carried out a large-scale restructuring of the IT block. In April, TAdviser became aware of Sberbank's plans to transfer about 8,000 of Sber Tech 's 11,000 employees to the bank's staff. Sberbank explained to TAdviser that the process of transferring employees is taking place as part of the next stage of the Agile transformation of the bank's management system. According to the adopted methodologies, developers and business representatives (product owners) work closely in the product teams. Therefore, further division of them into different legal entities has become impractical. Read more here.
In addition, in December, David Rafalovsky became the chief technology officer at the bank in December and became subordinate to the President, Chairman of the Board of Sberbank German Gref, continuing to perform the functions of the Sberbank Group service station. Rafalovsky led the implementation of the group's technology strategy, including the introduction of a modern business application platform, an innovative cloud infrastructure architecture, an advanced enterprise analytical data platform, and artificial intelligence technologies. Read more here.
4. Rosseti: digitalization of power grids
In February, Rosseti presented a strategy for the development of a digital power grid complex in Russia until 2030. The amount of necessary funding for its implementation is estimated at 1.3 trillion rubles. The strategy involves the creation of a highly automated power grid, which is observed and controlled remotely. In July, the Istra district of electric networks was chosen as a pilot for the development of a set of standard solutions for the digitalization of electric networks as part of the strategy.
5. Rosatom: digital business development, smart uranium mining and new IT management
In 2018, Rosatom began to register digital products developed in the state corporation as a separate business area to bring them to the open market. Deputy General Director of Rosatom Kirill Komarov said that the state corporation is no longer only a consumer, but also a manufacturer of digital products. Up to 20% of the proceeds from projects to create nuclear power plants for third-party customers for Rosatom are digital technologies. Rosatom's portfolio of digital products can replenish engineering modeling software, infrastructure solutions, products to support the construction of complex engineering facilities, supercomputers, etc.
In the same year, Rosatom changed the leadership of the IT block. In May 2018, the director of digitalization appeared in the company - who Ekaterina Solntseva moved from. Abbyy The Chief information officer also changed: instead of holding Anastasia Chistyakova this position since 2013, he was appointed. Evgeny Abakumov Previously, he worked in, VNIIA which is part of Rosatom.
Another important event in the field of Rosatom's digital transformation in 2018 was the start of smart uranium mining. It was launched on the basis of intelligent technology for managing the development of uranium deposits using the downhole underground leaching method, created by specialists of the Mining Division of Rosatom together with scientists from the Seversky Technological Institute NRNU MEPhI. The use of the technology began with the Khiagda ore field[7]
6. Gazprom Neft - official transition to digital
Gazprom Neft, which has been engaged in digital projects for several years, decided to allocate digitalization to a new business area. In the future, the company plans to begin developing new products and services based on the introduction of modern digital technologies. The beginning of this was laid in the form of creation in April Directorate for Digital Transformation, headed by Andrey Belevtsev (CDO). The key tasks of the Directorate were the creation of a unified system of Gazprom Neft digital projects to radically increase the operational efficiency of all business processes, as well as the development of its own intelligent services. Only when it appeared, the digital division began to create a long-term digital strategy for the company as part of Gazprom Neft's overall development strategy until 2030. Read more about technologies at Gazprom Neft here.
7. Sibur - from experiments to industrial implementation of digital technologies
In 2017, the largest Russian petrochemical company Sibur conducted many experiments with digital technologies, and in 2018 began their gradual introduction into production processes. In the field of production, there are three technological areas and, accordingly, products that the company began to introduce: advanced analytics, a solution for optimizing technologies in the field of mobile applications, for example, for TOID, and in the field of Industry 4.0 - IoT solutions and in the field of augmented reality. Each of these classes has solutions that are now planned for widespread use throughout the company.
8. VTB - introduction of a collector robot on the way to offices without people
In the summer, VTB began testing, and in September - using a collector robot to work with overdue debts of individuals in the early stages. He knows how to inform customers about the occurrence of "delay," about its amount and maturity, as well as receive a promise from customers to pay off the "delay." VTB stated that already in pilot mode, the robot showed better recovery rates than bank employees. In addition, the cost of maintaining it is significantly lower than the cost of maintaining living personnel.
The robot collector is one of the initiatives within the VTB movement towards the opening of the first offices without employees. Earlier, the bank talked about plans to open the first such office in Moscow to see how it would work.
9. UEC Saturn - digitalization of aircraft engine production
Based on the experience of developing the SaM146 engine for Sukhoi Superjet 100 aircraft, UEC-Saturn developed engineering analysis technologies, worked out the topic of virtual tests, the results of which showed a high degree of convergence with full-scale tests. And in 2018, the company began to put the production of aircraft engines in the "digital": "UEC Saturn" began to create digital twins of production workshops, taking into account the equipment used, its location in the workshop, taking into account the features of automated and manual operations. Digitalization of the production chain itself is one of the key tasks for the enterprise. Representatives told TAdviser in more detail about the digitalization of the company in an interview.
10. Big Data generates billions in revenue for telecom operators
From January to August 2018, VimpelCom's revenue (operating on the market under the Beeline brand) from projects using big data amounted to 8 billion rubles[8]. Thanks to this, the total profit per broadband access from January to August increased by 12% compared to the same period last year, the company said. Big Data is used in almost all key projects: for example, when selling a package of services that includes cellular communications, the Internet and TV.
For 3 years, MTS collected and deepened subscriber data. The use of this knowledge brought the operator about 3.5 billion rubles of economic effect, says[9]MTS uses Big Data analytics in marketing, sales, customer service, network construction and recruitment. In the future, MTS plans to create "digital counterparts" of subscribers based on subscriber data, as well as new businesses that are not related to the main - telecommunications.
Tele2's revenue from projects using Big Data in 2018 increased three and a half times compared to last year. In particular, Tele2 provides banks with scoring, verification and monitoring services for client events.
MegaFon also uses big data - for example, for targeted advertising. The service is provided without transferring personal data, the company emphasizes. MegaFon does not disclose the proceeds from these services.
Vote
Notes
- ↑ Guidelines for the digital transformation of state corporations and companies with state participation
- ↑ From cloud services to additive technologies: differentiating business demand
- ↑ The government approved directives on the digital transformation of state-owned companies
- ↑ The Ministry of Telecom and Mass Communications proposed to control the digitalization of state-owned companies
- ↑ The Ministry of Telecom and Mass Communications sent recommendations to state-owned companies on large-scale digital transformation
- ↑ Up to 65 billion rubles will be given loans to state-owned companies in 2020 for digital transformation
- ↑ The mining division of Rosatom State Corporation for the first time in Russia began "digital" uranium mining.
- ↑ Big data goes to revenue
- ↑ MTS: digital counterparts of subscribers.
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |