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Main article: Internet advertising (Russian market)
Chronicle
2025
Publication of the list of web services for state support due to 3% collection from online advertising
In mid-May 2025, it became known that the Ministry of Digital Development of the Russian Federation had prepared a list of web services for state support through a 3% collection from Internet advertising. The list includes the following resources:
- Yandex (domain name indicated as yandex.ru)
- "2GIS"
- Mail.ru
- "Zen"
- VK.com
- Odnoklassniki
- RuStore
- "VK Video"
- Rutube
- "Litres"
- "Honest Sign"
- Public services
- Unified Register of Online Advertising
- Specialized Industry Software Disclosure Platform (russoft.ru)
One of Forbes' interlocutors pointed out that the preliminary list included companies that themselves are distributors of online advertising. That is, they will first pay the fee, and then receive state support.[1]
Roskomnadzor will control the 3% tax on online advertising
The Ministry of Digital Development proposed to give Roskomnadzor the authority to control fees for Internet advertising. The changes are provided for by the draft resolution, which was published on the portal of draft regulations in March 2025. ILV will be responsible for calculating mandatory deductions for the distribution of advertising on the Internet and monitoring the timeliness of their payment. To do this, the regulator will apply a unified Internet advertising accounting system. The resolution will come into force on the day of official publication, but not earlier than April 1.[2]
Notes
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