Main article: Russian Post
2024: Online shopping delivery is one of the main sources of income for Russian Post
On September 26, 2024, the Prime Minister of the Russian Federation Mikhail Mishustin outlined the key areas of digitalization "" Mails Russia for the coming years. One of them is the issuance of Internet orders for medicines in departments in rural and hard-to-reach areas. According to Mishustin, Russian Post has the largest network of branches in the Russian Federation, ensures the delivery of correspondence to residents of the country, as well as to recipients abroad. Mail remains a widely sought-after service among the public and business - especially in the most remote communities. As of 2024, the bulk of the revenues of the Russian Post are brought by relatively new directions - the delivery of purchases made on the Internet, including foreign, financial services and the sale of goods in their branches. Against this background, the digitalization of the organization continues.
The renewal of post offices, the introduction of digital services, should contribute to the achievement of high consumer satisfaction. One of which is the speed of delivery of correspondence, - said Mishustin. |
The Prime Minister of the Russian Federation pointed out the need to further improve digital mail services. According to Mishustin, it is necessary to ensure the availability of such services anywhere in Russia. Moreover, obtaining them should not require any special knowledge or equipment from people.
In addition, subsidies for the delivery of socially significant periodicals are mentioned. According to the Russian Post, a third of Russian adults continue to write out the paper press. The most popular ways to subscribe are directly in post offices and on the site: 44% and 42% of respondents do this, respectively. A mobile application for the same purposes is chosen by 12%.[1]
2021: 5,000 Post Office Connection Plan
On August 13, 2021, the Russian Post announced that it had begun to connect its own post offices, as well as issue orders through partner post offices and point of issue of orders. For August 2021, customers can pick up their parcels in 500 post offices and more than 1,500 partner post offices. By November 2021, the federal postal operator plans to complete the installation and connection of 5,000 of its own devices.
Until the end of autumn, retail chains, business centers, gas stations, transport infrastructure facilities, client centers of Post Bank. About 400 post offices will appear in post offices.
So far, post offices work only on advance payment. When the courier places the parcel in the post office, the client receives an SMS with the order receipt code. It must be entered on the screen so that the desired cell is opened and the shipment can be picked up. In the future, the Post plans to launch payment for orders through the POS-mail terminal.
In addition to its own post offices, Mail began to connect to partner networks. The first partners of the operator were the Khalva and Teleport postal networks. As of August 2021, about 1,500 partner post offices are working on issuing mail orders. By the end of the summer, the Post will begin delivering orders to more than 1,000 Hermes order points. By autumn, the operator plans to expand the number of partners, including connecting to the PickPoint network.
In partner posts and points of issue, Mail customers will be able to receive parcels from most of the online stores with which the operator works, including AliExpress Russia (AliExpress), Avon, Chitai-Gorod - Bukvoed and others.
The creation of a postal network is one of the priority projects of the Post Office. The company has the goal of becoming a supporting logistics partner for the Russian and international Internet trade industry and offering companies an extensive network of issuing and handing over orders for recipients and online stores. The network of post offices and points of issue will allow customers to receive orders within walking distance of home or work, and will also reduce the burden on post offices.
For all our customers - both sellers and buyers - we build the most convenient logistics infrastructure that will allow them to reach the nearest point in 10 minutes where you can send and receive a package. These are not only branches, but also post offices and partner points for issuing orders. We are actively developing our own network of post offices, connecting partner points, installing post offices in the metro. All this will allow us to make delivery to buyers more convenient and faster, - said Alexey Skatin, Deputy General Director for e-Commerce of Russian Post JSC. |
2020: Plan to spend 1.4 billion rubles. to expand the network of post offices
Russian Post will expand the network of post offices. This decision was made by the board of directors of the company at a meeting on August 3, 2020. We are talking about one of the most important investment projects of the company, the purpose of which is to improve the quality of customer service, expand the coverage of the network for issuing e-commerce orders, reduce queues in post offices and the impact on financial results (increase in income from the product "Parcels Online").
"Both from the point of view of service and the choice of locations of post offices, we proceeded from the idea of providing the best customer experience. The goal of the Russian Post is to be a supporting logistics partner partner for the Russian and international Internet trade industry, "commented Maxim Akimov, General Director of the Russian Post. |
In 2019, Post launched a network of 1000 partner points for issuing orders and 1000 post offices. According to Post estimates, its own network of post offices will be 5,000 units purchased under a leasing scheme. The Russian Post is ready to spend 1.4 billion rubles on this. The company plans to start installing post offices by the end of 2020. In general, it is expected that up to 90% of users of the Parcel Online product who previously used OPS services will begin to use post offices.
The post office project unites most of the modern trends important for the Russian Post: robotization, contactless, and the development of e-commerce. Since the post office should not replace the post office and should stand where people go, the Russian Post used data analysis tools to select their locations and took into account traffic, availability, and the location of competitors.
2019
Launch of a service for the delivery of goods from Avito.ru in the metropolitan area
On November 19, 2019, Russian Post announced that in June 2019 it had signed an agreement with Avito as part of the development of a goods delivery service, after which the companies launched the service in test mode in pilot regions - Tver and Nizhny Novgorod. But November 2019, the service for the delivery of goods will be available for residents of Moscow and the Moscow region. In the future, it is planned to develop cooperation throughout Russia.
Going to Avito, the buyer can use a special button - "buy goods with delivery." After payment for the shipment and the goods themselves, the money is frozen in Avito's account. When the buyer receives his goods at the post office and confirms the transaction, the money goes to the seller's account.
When accepting goods for shipment, employees of the Russian Post carefully pack them in the post office. This service is free for the sender. In case of problems with the item, the buyer will be able to return it to the seller within two days after receipt. At the same time, the buyer will be returned money for both goods and delivery.
The launch of the service in the capital region was preceded by a number of pilot projects for the delivery of goods from Avito from Tver, St. Petersburg and. Nizhny Novgorod Both companies have created such an interaction scheme in which users of the Avito site can get a convenient service, saving Internet money and money when making a purchase.
The implementation of the service took place in two stages. First, the parties developed joint IT solutions for the quick delivery of goods from the moment of their order on the site to its delivery to the client directly at the department.
The next stage was the operational launch of the service itself. The employees of the Russian Post were tasked with operational training and expanding the functionality of post office operators, finalizing systems and testing them. The information systems of both companies were also synchronized to ensure the safety of personal data transmitted over encrypted channels.
We see that the delivery service to Avito is used by an increasing number of sellers and buyers: it not only enables users to buy and sell goods throughout Russia, but also ensures the security of the transaction. Since the launch of the service in 2018, the number of transactions using delivery has amounted to more than a million, and the turnover on them is 5.6 billion rubles. According to our assessment, the volume of interregional transactions made on Avito may grow by 80% by the end of the year, commented Elena Gruntova, Head of C2C Product Area in Avito
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{{quote 'author=noted Alexey Skatin, First Deputy General Director for e-Commerce of Russian Post JSC' In cooperation with our partners, we continue to create thoughtful and convenient services for our customers. They take their needs as fully into account as possible and rationalize the choice. There is no doubt that this service will be in demand among residents of the capital region, for whom the issue of saving time and money is more and more relevant, }}
Customers of Russian Post will have access to the assortment of the marketplace goods.ru
On November 14, 2019, Russian Post announced that its customers will have access to an assortment of goods.ru, which as of November 2019 has more than 1.5 million products. In turn, the marketplace will expand its capabilities to promote products through effective logistics and the operating platform of the Russian Post with a large customer base, which will provide a significant increase in sales to sellers placing product offers on the online platform.
The deep integration of the information systems of the partnership participants will improve the quality of service delivery, increase the level of automation of the process of processing and sending orders, as well as reduce delivery times. The partnership also provides for the creation of a set of logistics services to ensure convenient and fast delivery throughout the country. Russian Post already provides the partner with a fulfillment service, which includes receipt, storage, packaging and packaging of goods.
The parties also agreed to test the white label project, within which it is planned to integrate product offers from the goods.ru platform into the Russian Post mobile application.
The advantages of cooperation for customers are the convenience and speed of registration and delivery of goods due to the combination of expertise and the capabilities of a universal logistics operator of a federal scale and a multi-category online platform, leveling barriers to remote selection of goods in the online store.
As a result of cooperation, the parties intend to increase the volume of online orders on the marketplace by 40%. The merger will also allow for 1 day to reduce the delivery time to post offices.
Strategic partnership with the marketplace goods.ru meets our priorities: improving the efficiency and convenience of online commerce. We take on logistics solutions, which allows online retail to concentrate on business development, promotion and sale of goods, noted Alexey Skatin, First Deputy General Director for E-Commerce of Russian Post JSC
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{{quote 'author=comments goods.ru CEO Solomon Kunin' Strategic partnership with Russian Post is an important step for goods.ru that will ensure our logistics reach the federal level. By launching a white label solution, we enable our partner to create our own marketplace based on our platform. We plan to actively develop this model of cooperation with large audience partners in the future, }}
Opening of test points for issuing online orders in Footwear of Russia stores
On November 7, 2019, Russian Post JSC announced that, together with the OR Group (formerly Obuv Rossii) group of companies, they entered into a partnership agreement, under which points for issuing online orders from a postal operator will open on the basis of Footwear of Russia stores in November 2019.
At the first stage, PVZ will be launched in more than 180 retail outlets of the Group throughout Russia. Such cooperation will allow, on the one hand, to reduce the burden on Russian Post offices in the regions, especially during periods of seasonal spikes, and, on the other hand, to increase traffic to the stores of the Obuv Rossii Group of Companies and increase customer loyalty.
The cooperation includes several stages: within two to three weeks integration software a partner and Footwear of Russia will be held at the base, the 1C process of training footwear employees retailer to work with will be launched in parallel. In ON early November 2019, the project will start in test mode in several retail outlets, in the future it will be replicated throughout the network. The planned volume of parcels, which will be redirected to the PVZ of the Russian Post on the basis of the Footwear of Russia stores, will be more than 5 thousand per month.
Russian Post is actively developing a network of points of issue of orders. In mid-October 2019, the company offered online stores a service for sending purchases not only to post offices, but also to their own and partner checkpoints and points of issue of orders. In the short term, additional services for order forwarding, easy return or partial order redemption will become available to Russian Post customers.
{{quote 'author=notes First Deputy General Director for e-Commerce of Russian Post JSC Alexey Skatin'Russian Post will continue to develop platform solutions to meet the needs of the e-commerce market. We set ourselves the goal of making our services as comfortable as possible for both sellers and the end consumer - and as a result, becoming the main logistics player in the online retail market, }}
Partnership with Russian Post is the next stage in the development of the project "Points of issue of orders," which we began to implement in the fall of 2018. The project is part of the Group's strategy for integration into the logistics infrastructure of the Russian e-commerce market. Over the year, we have worked out all the main technologies and now we have reached the figure of 9-10 thousand parcels issued per week. Cooperation with the national postal operator will allow the company to offer an additional convenient service to our customers, which will open up additional business opportunities, comments Natalya Kulikova, head of the financial services group of Obuv Rossii Group
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The ability to independently receive shipments is increasingly popular with Russians. According to Data Insight (Data Insight), in the first half of 2019, 36 million parcels from online stores (17% of all online orders) were delivered to order points and checkpoints. The main growth of the eCommerce market and, accordingly, the logistics market for online stores fell precisely on the pickup format.
Starting delivery to branches of orders from online stores
On October 11, 2019, Russian Post announced the start of delivery of orders from online stores to its branches. The service is available in digital format both for the online seller and for the buyer: in the first case, you can connect to it and use it via the Internet, in the second - select "Mail" on the seller's website or application and the nearest point of issue.
The tariff provides for the delivery to customers of items weighing up to 15 kg to the Russian Post offices, as well as to partner points for issuing orders and mail.
By October 11, 2019, the buyer can pick up the order at 2000 points of issue, including more than 1000 post offices. At the beginning of 2020, the network of pick-up points will consist of 7,500 points in the largest cities of Russia.
The tariff for delivery around the city is 95 rubles. The price for delivery between cities will be announced by Russian Post later. There is also a mandatory declared value fee of 0.25-0.42% of the amount.
Within a few months, the number of new points of receipt of orders is planned to be increased to 7,500, according to a press release.
As the postal operator notes, the reduced shelf life of the parcel to 7 working days stimulates the consumer to receive an order faster, and special options, such as completeness check and return of goods, level the barriers when buying remotely.
"Russian Post" called the new service a modern format of delivery by self-pickup with an extended mode of operation of points. The format is especially popular in megacities and large cities, which account for up to 70% of the e-commerce market, the company emphasized.
The main advantages of the new service "Russian Post" included:
- a complete set of logistics services for online stores, including warehouse, trunk and age logistics;
- Easy API integration
- personal account;
- individual support of the company's project by a business consultant.
Plan for increasing the number of points for issuing orders through Halva post offices
On October 7, 2019, the Russian Post announced that by the end of 2019 it plans to increase the number of points for issuing orders through the Halva post offices to 800 units. As of October 7, the issuance of orders is already carried out in 600 partner posts.
Modern services are available to Russian Post customers: choosing a convenient point of receipt of an order, tracking status using push/SMS notifications, paying for an order by electronic means of payment, as well as a convenient work schedule (daily from 8:00 to 23:00).
Our customers are used to using digital technologies - they shop on the Internet and on the go. It is important for us to comply with this lifestyle and offer consumers modern solutions, convenient service formats. We consider such projects promising and plan to further develop the points of issuing orders on the basis of our own and partner networks, - said Mikhail Volkov, Deputy General Director for Operational Management and Retail at Russian Post JSC. |
In 2019, the Russian Post initiated a project to organize points for issuing orders and mail on the basis of its own and partner networks. In the future, additional services for order forwarding, simplified return or partial receipt of goods will be available to customers.