Digital Marking Equipment (Global Market)

Digital marking in Russia

Main article: State information system for marking goods in Russia

Chronicle

2024: Global sales of digital labeling equipment hit $2.99 billion

In 2024, the global market for equipment for digital labeling of goods amounted to $2.99 billion. A third of global costs came from North America. This is stated in a study by Fortune Business Insights, the results of which TAdviser reviewed in early June 2025.

Digital labeling is focused on combating counterfeit goods. Each unit of goods is assigned a unique code (including through RFID tags, QR, holograms, special labels, etc.), which can contain a variety of information - data on the manufacturer and suppliers, expiration date, composition, etc. After the item is sold, the code applied to it becomes invalid. The buyer can scan the marking himself through a mobile application and obtain information about the product of interest to him, as well as verify its authenticity.

One of the drivers of the analytics market is the rapid expansion of the Internet of Things (IoT) infrastructure. This technology helps track the movement of goods throughout the life cycle - from production and warehousing to transportation to the store and sales. In addition, all kinds of sensors integrated into the packaging can monitor humidity, temperature and location, ensuring that products are stored and transported properly. Such monitoring helps businesses maintain transparency in their supply chains. Organizations in various industries use IoT to improve operational efficiency, reduce costs, and strengthen reputation.

The development of the market is also facilitated by an increase in the volume of counterfeit products. According to Corsearch Report, in 2023 the share of falsified products in global trade was 3.3%, and by 2030 the figure could rise to 5%. This means that $1 out of every $20 spent worldwide will be on counterfeit goods. As a result, not only does the revenue of suppliers of original products fall, but the reputation of brands is damaged by reducing customer confidence. Against this background, companies are actively introducing equipment for digital labeling of goods.

Technology has a positive impact on the industry. blockchain Such a decentralized register allows you to view product data in real time, ensuring that after recording, the information cannot be changed or deleted. At the same time, smart contracts automatically check and register various events, preventing fraud.

By type of labeled goods, the market is segmented into clothing, pharmaceuticals, electronics, cosmetics and personal care products, food and beverages, luxury goods, etc. In 2024, the first of the listed areas accounted for the largest share of sales - 30.4%. And the highest growth rates are demonstrated by pharmaceutical products. According to the marking technology, QR codes are in the lead. From a geographical point of view, North America provided the largest share of revenue - 33.4%, or about $1 billion. The key players on a global scale are:

• Authentix;
• AlpVision SA;
• Avery Dennison Corporation;
• 3M;
• De La Rue;
• All4Labels Global Packaging Group;
• Honeywell International;
• Brady Worldwide;
• Nabcore;
• Bytescare;
• Ennoventure;
• Giesecke+Devrient GmbH;
• Infineon Technologies;
• Acviss;
• Digital-Link;
• Mayr-Melnhof Karton AG;
• WISeKey;
• Bolster;
• Allure Security Technology.

According to Fortune Business Insights analysts, in the future, the CAGR in the market under consideration will be 12.8%. Thus, by 2032, costs may increase to $7.64 billion.^[1]

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