Facebook audience

Main article: Facebook

Fake accounts

Main article: Fake Facebook accounts

Collecting User Data

Main article: How Facebook collects and sells user data

2022

Reduce audience growth to zero

Active audience of 2.6 billion people

2021

Facebook lost users for the first time in its history

According to the latest quarterly report, in the last quarter of 2021, the average number of daily active users social networks Facebook decreased by 1 million. This became known on February 3, 2022.

Most of the losses are in North America, a region that accounts for the bulk of the platform's advertising revenue.

The report also states that Facebook's revenue growth has slowed due to lower costs for advertisers and increased competition, including from TikTok and YouTube.

The media write that after the publication of the report, Meta shares on the Nasdaq exchange fell 23%.

Facebook loses popularity among teenagers

In March 2021, a group of researchers inside Facebook Inc. compiled a report for one of the company's most influential executives, Chief Product Officer Chris Cox. The document included a number of graphs and data highlighting a worrying trend that seemed to be accelerating, with Facebook losing popularity among teenagers and young adults.

Facebook, alarmed by declining user numbers among teenagers, kept investors in the dark. Facebook has "skewed the fundamentals for investors and advertisers" for years, showing overall growth but excluding details that show a slowdown in key demographics.

The whistleblower shared Facebook documents with the SEC.

2020

In the top 50 largest Internet sites in the world

The largest Internet sites in the world for November 2020

The list of active users of social networks in the world has reached 3.8 billion people. On average, people spend more than two hours a day on social media. With 2.5 billion monthly active users, Facebook dominates among sotsi­alnykh networks, with 400 new users of^[1]

Large-scale de-anonymization on Facebook

• In May 2020, it is known that the social network intends to establish the identities of users whose messages are quickly becoming popular. In relation to anonymous accounts, tough measures will be taken and everything in order to reduce the audience for those who refused to provide documents or indicated incorrect data about themselves.
• This is stated in a statement published on May 28 on the blog of the social network^[2]. The document states that the Facebook administration is trying to stop the posting of materials on the social network using specialized programs, as well as persons who impersonate other people.
• Facebook specialists will identify account owners in cases where there is reason to believe that accounts are managed automatically, as well as in situations where "messages are quickly gaining popularity in the United States."

"We want people to know exactly who is behind the publication of the content they see on Facebook, this is especially important when it comes to content with a large audience reach," said representatives of the social network.

2019

Percentage of Facebook users in Europe

Percentage of users Facebook of the total number of Internet users in Europe. Data at the beginning of 2019

Percentage of the population in countries around the world using Facebook

2018

2.32 billion people

By the end of December 2018, 1.52 billion users logged into Facebook once a day, up 9% from a year earlier. The monthly audience of the social network also increased by 9% during this time - up to 2.32 billion people

No. 2 in the world by the size of the Internet audience

Internet companies by audience size

2017

2.01 billion people

One of the key divers in the growth of Facebook's financial performance remains the impressive dynamics of its growth for such a vast audience. Thus, the number of active users of the social network during the month for the second quarter of 2017 increased by 17% yoy to 2.01 billion, and the number of users visiting the network daily increased by 17% yoy to 1.32 billion.

1.94 billion people

The number of Facebook users worldwide has reached 1.94 billion. We are talking about people who log into their account at least once a month. According to the results of the first quarter of 2016, there were 1.65 billion such users, an increase of 17%. According to the company, 1.28 billion people go to Facebook every day. This figure also showed an increase of 18% compared to 2016.

The consensus forecast of analysts surveyed by FactSet provided for an increase in the number of users, respectively, to 1.91 billion and 1.256 billion.

Facebook's investment in the first quarter amounted to $1.27 billion, the company notes. "The start of 2017 was strong for Facebook," said Mark Zuckerberg, founder and head of the company. "We continue to build tools to support the global community."

2016: 1.84 billion people

By the end of June 2016, the number of Facebook members who visit its pages at least once a month increased 15% compared to a year ago - to 1.71 billion users. The daily active audience of the service during this period rose by 18% to 1.13 billion.

Later in 2016, the number of users Facebook who at least once a month show activity on the social network reached 1.86 billion, which turned out to be more than the projected 1.84 billion. The number of users who visit the social network daily amounted to 1.23 billion against the expected 1.21 billion. Compared to the previous year, the number of users increased by 18%. Most of all new faces are registered on Facebook in countries Asia and the Pacific Ocean.

2013: Who uses Facebook?

More than 85 percent of internet users in Hungary and Turkey visit Facebook. In Belarus - only 19 percent. In Poland, this social network is popular mainly among young people, while in Denmark almost half of Internet users visiting social networks are over 46 years old, an analyst at Gemius shows.

Gemius measures the Internet in more than 30 countries, the Europe Middle East and North Africa. In 11 countries such as Saudi Arabia,,, Egypt, Belarus Denmark Jordan, Poland,,,,, Turkey Russia Ukraine Hungary and the UAE, the company also measures Facebook's popularity with local audiences.

The largest share of Internet users visiting Facebook.com is in Hungary and Turkey: approximately 9 users out of 10 (86 percent); they are followed by Egypt at 82 percent. Facebook's lowest popularity rate in Belarus (19 percent), Ukraine (28 percent) and Russia (30 percent).

In Denmark, 72 percent of Internet users visit www.facebook.com address per month. It is most popular among people aged 46 and over, whose share is approximately half (44 percent) of all users of social networks. Another large group of users are those aged 15 to 25 (21 percent).

It turns out that in Poland, Facebook has almost the same level of popularity. It is used by 75 percent of users of the entire Internet audience. Facebook is most popular with younger users between the ages of 19 and 25. Of this target audience, as much as 80 percent use this popular social network. The next groups are users aged 26-35 (76 percent) and 7-18 (75 percent), respectively.

But in Belarus, for example, Facebook.com is not very popular. It is visited by just 19 percent of internet users per month. At the same time, the age distribution of users is more similar to that observed more in Poland than in Denmark - as much as 40 percent of them are users aged 26 to 35 years. The next group of users aged 15-25 years will make up 35 percent.

The data comes from an international study of Internet audiences conducted by Gemius in more than 30 countries. The main task of this study is to study the number and demographic profile of Internet users, as well as how they use the Internet. The study is based on Gemius' proprietary hybrid methodology in accordance with the ICC/ESOMAR International Code.

2012:845 million people

The application Facebook for holding (IPO February 2012) reports that the current audience of registered users is 845 million people. Over the previous six months, its size has grown by about 100 million people, and over the past 2 years - more than doubled (in February 2010, the audience size was 400 million users). The company noted that among the most promising markets for Facebook are, and since in Russia Japan South Korea these countries the penetration of social networks is less than 15% of the total number of Internet users (compared with 60% in and). USA Great Britain On Facebook Russia , Vkontakte Facebook calls its main competitor ""^[3] its^[3]

A new record was set on the social network Facebook in the fall of 2012 - the number of people using it every month exceeded a billion people - this message was published on the blog of the social network by its founder Mark Zuckerberg. Thus, the user of Facebook today is one in seven inhabitants of the Earth.

The blog also published statistical information. In particular, according to her, the average age of Facebook users is about 22 years, and the number of mobile users of the social network currently exceeds 600 million.

The previous record of 0.5 billion users was set on Facebook in July 2010.

2011:736 million registrations

As of August 2011, according to SocialBakers, the United States ranks first in terms of the number of Facebook users with 154 million users, Indonesia ranks second (39.5 million), and India ranks third (33.5 million). Russia ranks 29th in the world in terms of the number of Facebook users (4.37 million people). In total, today Facebook has 736 million registered users ^[4]].

Among the members of the world's largest social network Facebook, there are more than 5 million children who are under the age of 10, according to the US Consumer Union magazine Consumer Reports. Over 7.5 million users have not reached 13 years, so they, according to Facebook rules, cannot use the social network.

As of January 2011, Facebook has more than 500 million subscribers. As of December 2011, Facebook has an audience of 850 million. 5-6% of profiles are fake or duplicate. Thus, at least 42 to 50 million Facebook profiles are fake. However, analysts note that most likely the real number of fake accounts on the social network is noticeably higher, but it is quite difficult to calculate it.

2008: App audience - 100 million users

The timing of reaching the number of 100 million users by various applications

Notes