Information Technology in Megafon
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Communications Infrastructure and Data Centers
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5G networks
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History of development
2024: MegaFon will help Ministry of Digital Development of fight phishing and personal data leaks
MegaFon connected monitoring system phishing to sites from Ministry of Digital Development its own anti-phishing platform. Now the operator's specialists identify fraudulent resources and transfer information Research Institute "Integral" them to block these sites. In January 2024 alone, 6.7 thousand such resources were identified. The operator announced this on February 20, 2024. More. here
2019: Megafon set up 'Microservices Factory'
In 2019, Megafon created the Microservice Factory, the company said in its annual report published in June 2020. This has become an important milestone in the development of the digital ecosystem of Megafon, according to the company. The unit is based in Nizhny Novgorod.
Megafon told TAdviser that the Microservice Factory is an in-house development unit in the company. It grew out of a small R&D area that developed business solutions based on microservice architecture and was based in Nizhny Novgorod. They decided not to change the location: Nizhny Novgorod arranged with its proximity to the capital and the lack of an overheated market for IT specialists, the company explained.
The key objectives of the division are to ensure and continuously improve the speed of initiatives and the development of the digital ecosystem.
Megafon clarified to TAdviser that the Microservice Factory is engaged in the development and implementation of technological solutions based on microservice architecture, the implementation of business initiatives, uses "advanced development tools and modern stack technologies." The division works on flexible Agile methodologies, on the principle of cross-functional DevOps commands.
In 2019, the division implemented more than 10 partner cases, including integration with Booking.com to provide international roaming for the time of hotel booking, passage to VIP halls for holders of privileged bank cards "Megafon." The latter is a partner promotion with MasterCard.
Microservice Factory solutions are used in key projects of the company, including services for personalizing product offers in real time (RTM), remote sales (Teleport), quick development of functionality for a new mobile personal account (MLK 2.0) and many others.
 | The work of the Factory made it possible to speed up the launch of new products and the integration of IT systems within the company, as well as reduce the time for integration with partners when implementing joint solutions, Megafon says. |  |
As of the beginning of June 2020, 65 employees work at the Factory, and by the end of the year it is planned to increase their number to 80 people, TAdviser cited data in the company. Judging by the vacancies that the company placed, the Microservice Factory recruited, for example, such specialists as Java and Python developers, DevOps engineers, and system analysts.
In addition to the employees of the Factory, employees of other divisions of the company participate in its work, for example, IT infrastructure, information security, HR - more than 120 people in total.
2018
"Megaphone" healed in the rhythm of Agile
In 2018, Megafon began introducing Agile practices into corporate development, follows from the company's annual report, published in July 2019. From October to December 2018, the Agile pilot project was implemented in the client base value management team. As part of the project, four cross-functional teams were launched, aimed at optimizing work in four directions:
- Development of credit and payment products;
- Promotion of devices and mobile equipment;
- Attracting B2B subscribers using non-public products through personal offers;
- Increase the database of subscribers actively using their mobile account.
Teams were given performance targets that included two to three business goals (e.g., mobile revenue growth) and one to two performance goals (e.g., shorter time to market). Throughout the three months of the pilot, participants were supported and mentored by internal Scrum masters and external Agile coaches.
All participants of the pilot project have previously completed a comprehensive training course on the application of Agile practices in their daily work.
The composition of competencies in teams was formed based on business tasks in such a way that Agile squads could work autonomously and directly affect the result. A dedicated workspace was prepared where daily stand-ups, planning and sprint reviews took place, with staff from various functions and divisions working alongside each other.
Megafon told TAdviser that this pilot showed in just two months that the time to market time to launch marketing campaigns is significantly reduced: by 2-3 times. Also, all the pilot participants noted that the work on sprints and the ability to receive feedback has a positive effect on productivity and the working atmosphere.
| | It is profitable for companies to quickly launch personalized products, and for our customers to receive relevant products. And according to the results of the first wave, the Agile pilot was recognized as successful and moved on to further scaling. Today we already have more than 10 teams and are forming new ones, "the company told TAdviser. | |
The set of competencies in teams depends on the specific specifics of the direction or product and the set of these competencies allows teams to work in most cases offline and be responsible for the end to end result. The teams develop various products - standard, innovative, financial, there are teams that work on the automation and robotization of current processes, as well as on the creation of new ones.
| | Working with clients, in principle, is related to interactive interaction - this is a process that requires rapid and flexible changes, so Agile's methodologies are optimal for our company. MegaFon already lives in the rhythm of Agile, - noted in Megafon. | |
Judging by the vacancies on recruiting sites in 2019, the company, for example, recruited personnel for such positions as Product owner (product owner), Java developer with the ability to work according to flexible Agile, Scrum methodologies. In the latter case, the description of the vacancy was about participation in projects for translating services developed using classical design approaches to RDBMS to services built using the Big Data stack (Hadoop) and projects for analytical services using machine learning algorithms and data analysis.
Megafon has come into contact with the development of Agile earlier, in particular, in the project to transfer its business processes to the SAP S/4HANA platform, which started in 2017. However, then SAP was involved as a contractor, which reported that the project uses Agile development.
Development on Agile is not alien to other Big Three operators. So, in 2016, MTS announced the creation of an internal innovation center that will develop services, as well as form a new approach to the development and launch of products and services using Agile practices. Due to this, the company expected to 3-4 times reduce the launch date of new products[1].
Bilaine has flexible approaches to workflow planning. At the end of 2017, Beeline Corporate University asked external consultants to help develop a systematic approach to introducing flexible methodologies in the company. The work began in the 4th quarter of 2017 with the organization of a distributed team in one of the divisions. The company set a global goal of switching to Agile, the project was planned to be implemented in stages during 2018.
Frederic Vanoschuyze named Director of Technical Innovation and Infrastructure
In August 2018, Frederic Vanoschuyze was appointed to the position of Director of Technical Innovation and Infrastructure (CTIO) of Megafon. Vladimir Savkin, who previously held the position of IT director, left the company at the end of 2017, moving to work at Sibur IT. Read more here.
MegaFon has prepared personal offers for subscribers using Big Data
In July 2018, Megafon announced the launch of a "smart" service of offers developed specifically and individually for all subscribers. In the application "Personal account" or by the number 0909, the client has the opportunity to connect a discount, bonus or additional packages of minutes and the Internet to make communication more profitable and suitable for him.
Offers are selected using big data that analyzes information about the consumer behavior of millions of Megafon customers. For subscribers, the list of suitable services will be updated regularly. Proposals consist of three categories:
- additional discounts on rates and options suitable for the user;
- individual bonuses for replenishing the account, in the form of additional minutes for conversations or gigabytes on the Internet;
- special offers for services useful to the client: for example, free access to Yandex.Music or Boom, increased cashback in the# Spices service, a package of TV channels in MegaFon TV, and so on.
Creation of MF Technologies Company
In June 2018, MegaFon, together with Gazprombank, Rostec and USM Holdings, created a joint venture of MF Technologies JSC (ITF). The new structure will develop digital services and implement projects in the digital economy. The creators of the company expect that "the leading positions of the joint venture participants in key sectors that form the infrastructure of the digital economy" will allow partners to implement comprehensive innovative projects as efficiently as possible at the intersection of industries, to introduce solutions based on blockchain technology and the Internet of Things. The partners will focus on developing solutions in the field of digital financial platforms, actively using the competencies and financial capabilities of Gazprombank.
2017
Adoption of the strategy "Developing the digital world"
In May 2017, MegaFon presented a new strategy for 2017 − 2020, Developing the Digital World. The company's goal is to become the locomotive of the digital economy by 2020, a key partner of the state and a conduit for business and society in this area.
Key elements of the strategy:
The focus is on digital customers
Digital customers choose a smartphone and actively use mobile data transmission. They prefer applications on their device, communicate in instant messengers, use the phone as a wallet and consume a large amount of Internet traffic every month. Such customers made up a third of Megafon's subscriber base in the 1 quarter of 2017, but in the near future they will be the majority, the operator predicts.
Product
As part of the new strategy, Megafon plans to launch products that will create value for digital customers. At the same time, the company says, it does not chase the number of connections and does not win new subscribers by lowering prices, but attracts them by offering better and more useful services. Among them are MegaFon.TV, MegaFon.Card and LifeControl. For better communication with clients, it is planned to develop a portfolio of brands in the Megafon group. For example, for users of the social network VK created a separate product VK Mobile and included services that are relevant for this audience - unlimited Internet traffic in the VK application, a return of part of the cost of buying content on the social network and a subscription to music in VK.
Big data
Using big data analysis, the operator expects to better understand the wishes of each specific client in order to offer him demanded services. The company aggregates open information about customer values, needs and behavior from a variety of sources. By analyzing this data, products are created for new and existing customers.
Sales and Service Network
Megafon plans to strive for better access to digital high-yielding customers at minimal costs and promote services in its own salons and online channels. In multi-brand salons, the company will strive to increase the base of highly profitable customers using non-price competition methods. For example, in working with dealers, the contribution margin indicator is used - it takes into account not only the profit from the connection, but also from the additional services that the subscriber uses during the month. This motivates partners to connect "high-quality" customers instead of racing for gross connections.
ICT and IoT
Growth in the corporate segment of Megafon plans to support the launch of valuable complex proposals and the implementation of projects in the field of ICT. The company also expects to take an active part in the digitalization of the economy Russia through the development of integration services in the field of communications for the state and business. By creating an ecosystem of partnerships, the operator will offer its corporate clients comprehensive industry solutions. Among them - the service of the operator of fiscal data, the monitoring system transport and industrial facilities, "Smart meters" for. HOUSING AND PUBLIC UTILITIES
"Reboot" ERP system, rebuild business processes
In April 2017, Andrei Kirillov, Investment Director of MegaFon, said that the company is rebooting its ERP system based on SAP[2] He noted that Megafon was one of the first in Russia to introduce it 15 years ago. The system was constantly being refined, new solutions were being found, but its capabilities are not unlimited. It has become too personalized, which means it is not standard. The company realized that the system would not be able to accept all updates that were needed. Having weighed all the pros and cons, it was decided to introduce a new version of the SAP/4HANA. It should be launched in the first quarter of 2018.
The project is codenamed "Gagarin," and it is very large-scale - it is planned not only to change the IT system, but also to rebuild most business processes.
The main task of the project, according to Kirillov, is to simplify work for the majority of Megafon employees. First, the interface will be greatly simplified. It will become like social media. This will help even beginners easily navigate the system. Secondly, it is planned to transfer to the electronic procurement format. Previously, the process was organized with paper documents and e-mail, making it complex, confusing and long.
After the implementation of the Gagarin project, all actions will be carried out online in a single system: from accepting an application from suppliers to issuing contracts with them and paying for their services. The paper will disappear altogether, including agreement on contracts using an electronic digital signature.
| | Third, we are creating a new system to regulate maintenance and repair. We have more than 143,000 base stations that provide our customers with reliable communication. Base station maintenance is a separate process involving thousands of people. It is associated with the storage of significant stocks of necessary materials for repair. The electronic system will allow you to clearly calculate the necessary resources, including the amount of stock of materials, will help to correctly draw up shifts for servicing stations and select the required number of people, "said Andrei Kirillov. | |
2016
New Chief information officer - Vladimir Savkin
In early August 2016, Vladimir Savkin was appointed Information Technology Director of Megafon, where he replaced Igor Kosyrev, who left the company. In this position, Savkin worked until the end of 2017, after which he went to work at Sibur IT. Read more here.
Signing of Memorandum of Cooperation with SAP
On June 17, 2016, SAP CIS, together with Megafon, signed a memorandum of strategic partnership providing for the first implementation of the latest IT system in Russia - SAP S4/HANA. The cost of introducing the system, including the purchase of a solution and its installation, including the replacement of server equipment, within 3 years will amount to about 1.5 billion rubles. The companies plan to work together on the digital transformation of Megafon. Read more here.
IT passport of projects in Megafon
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Notes
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