Internet access (Ukrainian market)

Internet (Ukrainian market)

Main article: Internet (Ukrainian market)

Internet audience

2018

Internet penetration compared to other countries

2018

The most popular sites in Ukraine

2015: Less than 50% of the population uses the internet

2008:7 million users

According to research conducted by Gemius in November 2008, the number of Ukrainian Internet users for the first time reached 7 million people.

The progressive growth of the audience was reflected in the socio-demographic profile of Ouanet. Although the share of users by sex, age and other parameters did not actually change during the fall, all groups increased in absolute numbers.

User activity has increased significantly. This is especially noticeable in the group of women 16-24 years old. Although their share on the Web remained almost unchanged throughout the fall (18.5%), the share of page views increased from 14 to 15.3%, the average number of views - from 63 to 84, and the time on the Web - from 1 hours 35 minutes to 2 hours 8 minutes.

Chronicle

2024:10 most visited Internet services in Ukraine

Cloudflare in January 2025 published a rating of the most popular Internet services in Ukraine in 2024, where Google took first place, followed by TikTok and Facebook.

According to Dev.ua, the top 10 also includes Apple, YouTube, Instagram (owned by Meta, which is recognized as an extremist and banned in Russia), Microsoft, Amazon, Viber and Wikipedia. Total internet traffic in the country increased by 1.8% for the year, reaching a peak growth of 27% in October 2024.

In the search segment, Google's dominance reached 95.6%, with Yandex maintaining a 3.4% stake, ahead of Bing (0.7%), DuckDuckGo (0.2%) and Yahoo (0.05%). Among browsers, Google Chrome leads with 74.3%.

The company recorded a significant increase in the use of satellite, Internet Starlink whose traffic increased 2.8 times. In the mobile device market, the share Android decreased from 78.7% to 74.6%, while iOS it increased its presence from 21.3% to 25.4%.

In 2024, there were six major Internet outages in Ukraine, three of which were related to military operations. The remaining cases are caused by power outages, technical problems and cyber attacks.

The average Internet speed in the country was 106 Mbps. Cloudflare notes the increased importance of data download speeds due to the increasing use of video conferencing and streaming services.

Analysts noted a low level of malicious traffic from Ukraine - the company had to block only 8.4% of connections, of which 4.2% were related to DDoS attacks. The share of Ukrainian traffic in the world volume of bots amounted to 0.4%.

Globally, Internet traffic grew by 17.2%, with 41.3% of all traffic generated by mobile devices. iOS devices account for 32.6% of mobile traffic, and 68.5% of global traffic comes from ten countries.

Safari ranked second among browsers with an 8.5% share, followed by Opera (4.2%), Yandex Browser (3.8%) and Firefox (3.4%). In mail traffic, 4.3% of messages contain malicious content.^[1]

2021: The Government of Ukraine approved the creation of a state platform for the development of Internet access in the country

In September 2021, the Ukrainian government approved an action plan for the development of broadband Internet access for 2021-2022. One of the initiatives is the creation of a state platform broadband.gov.ua. Read more here.

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