2020: E-commerce market growth by 82% to KZT596 bn
According to the results of 2020, the volume of the retail e-commerce market in Kazakhstan reached 596 billion tenge, which is 82% more than a year earlier, when the indicator was measured at 327 billion tenge. This is stated in a study conducted by PwC Kazakhstan together with the Digital Kazakhstan Association (ACC).
In dollars, the Kazakh Internet trading market in 2020 rose 72%, to about $1.4 billion. Experts attribute less high growth rates in the US currency than in the national currency to the devaluation of tenge.
It follows from the report that the number of transactions when buying online increased by 20%, and the average check in this segment rose by 52%.
According to analysts, the lack of the opportunity to purchase goods in physical stores provoked players to improve their platforms, services, payment and delivery processes. This influenced the growth of consumer confidence and served to accelerate the development of e-commerce and increase demand for the purchase of goods in an online format, the researchers said.
 | A new consciousness is formed that determines our daily habits and needs. We are all observers and participants in a new stage, when from a society of consumption humanity is transformed into a society of conscious consumption. The pandemic provoked not only serious economic shocks, structural changes in the lifestyle and health of people, but also made it possible to accelerate the development and adaptation of digital services everywhere, "commented Natalya Lim, partner of PwC Kazakhstan, head of the retail e-commerce market research in Kazakhstan. |  |
Transactions increased not in proportion to sales growth, that is, people began to order more or more expensive goods in one check, which can be explained by the fact that people have more confidence in online purchases. This is reflected in the growth of the average check in tenge from 15 thousand in 2019 to 23 thousand tenge in 2020.Analysis of retail e-commerce market in the Republic of Kazakhstan
Notes
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |