Russian Cleaning Services Market

2023

Increase in spending on cleaning services by 10.2% to 552.8 billion rubles

In 2023, the turnover of the cleaning market Russia reached 552.8 billion. rubles This is 10.2% more compared to 2022, when the costs in this area were estimated at 501.7 billion rubles. The growth is due to an increase in the volume of construction of residential and non-residential buildings, an increase in the popularity of cleaning services in the private sector and the transfer of auxiliary services (in particular cleaning) to large companies. outsourcing This is stated in a study by BusinesStat, the results of which were released in mid-October 2024.

According to estimates, in 2019, the cost of cleaning services in the Russian Federation amounted to 394.3 billion rubles. In 2020, expenses decreased by 2% - to 386.3 billion rubles. The reason for the fall was the restrictions imposed against the backdrop of the COVID-19 pandemic: many organizations suspended their activities, and therefore the need for cleaning the premises decreased. Months of quarantine were not easy for many enterprises engaged in professional cleaning, due to the departure of offices and industries for forced vacations and remote work. But already in the second half of 2020, the situation began to improve: the volume of cleaning and decontamination of premises and transport increased.

In 2021, there was an increase of 9.8% with a result of 424.1 billion rubles, and in 2022 the increase was another 18.3%. The turnover of operators increased as a result of an increase in tariffs for services and an increase in the area served.

The list of the largest enterprises in the industry includes RTK LLC, Partners Krasnoyarsk LLC, OMS-Center LLC, Top Service LLC and Modern Technologies LLC. As a rule, the range of cleaning companies includes such services as one-time and regular cleaning, general cleaning, cleaning after construction and repair, washing windows and facades of buildings, dry cleaning of furniture and carpets, cleaning of territories and public areas.^[1]

The volume of the Russian market for cleaning services for the year increased by 11.5% and exceeded 400 billion rubles

In 2023, the volume of the Russian cleaning services market exceeded 400 billion rubles. Growth compared to the previous year was recorded at 11.5%, as stated in a study by NeoAnalytics, the results of which were published at the end of February 2024.

The cleaning segment in Russia demonstrates stable positive dynamics. The active development of the market began in the late 90s, and was associated with the arrival of representative offices of foreign companies in the Russian Federation, which formed a culture of cleaning in non-residential premises. Since 2000, the industry has expanded independently due to the increase in the number of shopping centers, offices, restaurants, production sites. A certain slowdown in growth rates was recorded after 2013, which was due to a decrease in the number of new non-residential areas commissioned.

The study says that in 2017, the cost of cleaning in Russia amounted to approximately 137.7 billion rubles. Thus, by 2023, the indicator increased more than 3 times, reaching a maximum. In the total amount of costs, large, medium and small organizations accounted for about 68%. From a regional point of view, in 2023, the top three included the Central Federal District (CFD) with a share of approximately 35.9%, the North-Western Federal District (NWFD) with 18.9% and the Ural Federal District (UFO) with 11.4%.

As of the end of 2023, due to increased competition and a slowdown in growth, cleaning companies are looking to diversify their business, often offering customers additional services that are not directly related to cleaning. These can be catering (catering), waste management, landscaping, etc. Cooperation with organizations offering a comprehensive set of services allows owners of commercial space not to maintain staff in their staff, which is responsible for administrative and economic work and performs engineering functions.^[2]

2015

In November 2016, the DISCOVERY Research Group marketing agency completed a study of the cleaning services market in Moscow and the Moscow Region.

The volume of the cleaning services market in Moscow and Moscow Region in 2015 amounted to 15.4 billion rubles, which is 10% more than in 2014. The main market share is the cleaning market Moscow - 9.4 billion rubles. The share of the Moscow and MO cleaning market in the total volume of the Central Federal District market amounted to 69% in 2015. In 2014, the share of Moscow and MO was 65%.

The main share of clients of cleaning firms in Moscow and Moscow Region is retail and wholesale enterprises. Due to the impact of the crisis, many retail premises in Moscow continue to be empty. This leads to the fact that cleaning companies lose their potential customers and are forced to change the strategy of the business in order to remain in the market. However, many cleaning companies have practically no chance of remaining on the market.

Some companies try to reduce their costs, including through dishonest methods (purchasing cheaper cleaning products). However, the authority of the cleaning company comes out on top, so only competitive firms will remain in the cleaning market in Moscow and the Moscow region.

2014

The market for cleaning services in 2014 amounted to 81.2 billion rubles, which is 2.9% less than in 2013. The volume of the cleaning services market in Russia in 2015 amounted to 80.4 billion rubles, which is 1% less than in 2014. For the period from 2007 to 2015. The cleaning market in Russia is developing ^[3].

In 2015, the largest share of the cleaning services market belongs to the Central Federal District - 28%. This is followed by the North-West Federal District - 24%. The Volga Federal District closes the top three - 17%.

The cleaning market in Russia is determined by the development of several federal districts where cleaning services are most in demand (Central Federal District, North-Western Federal District, Volga Federal District, Siberian Federal District). Accordingly, it is possible to talk about the development of the cleaning services market, starting from realities in each specific region.

Despite the fact that it is quite easy for new companies to come to the Russian cleaning market, the development of the industry is hampered by many factors.

As a result of the crisis of 2014-2015, the share of vacant retail and office premises reached its maximum values ​ ​ in 2016 due to a significant increase in rental rates. As a result, the area of ​ ​ premises requiring cleaning is reduced.

Notes