Профи.ру, formerly Profi

"Профи.ру" (formerly "Profi," Profi.ru) is a recommendation service for the selection of private specialists. On it you can find real professionals who have earned the trust of people: a tutor in mathematics and a vocal teacher, plumber and electrician, auto-instructor and manicurist. As of July 2022, the platform has 10 million clients and 2.3 million specialists of various professions.

History

2024

Change of jurisdiction from Cypriot to Russian

The search service for specialists "Профи.ру" completed the redomicitation procedure, changing the Cypriot jurisdiction to the Russian one with registration in Kaliningrad. This became known on January 10, 2025.

According to AK&M, the company previously belonged to Cypriot offshore companies: Roverdale Holdings Limited owned 99% and Scorlane Holdings Limited owned 1%. The shares were pledged by Sberbank Investments LLC.

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Фото: Freepik

The redomicitation procedure allows the company to change the country of registration while maintaining its legal form, structure, assets and liabilities. To successfully carry out the process, compliance with the requirements of the company charter and the legislation of the country of current registration is required.

By January 2025, more than 3 million specialists providing 900 types of various services were registered on the Профи.ру platform. The service specializes in the selection of professionals for various works and services.

The change of jurisdiction coincided with the rebranding of the company, during which the corporate identity and color scheme were updated. Platform management emphasized the importance of maintaining a recognizable red color while modernizing it to better reflect the company's values.

Re-registration of the company in the Russian jurisdiction is part of the trend for the de-offshorization of the Russian business. This process has intensified due to changes in the international economic situation.

The choice of Kaliningrad as a new jurisdiction is associated with the special status of the region and favorable conditions for doing business. The Kaliningrad region provides companies with various preferences within the framework of the special economic zone.

The transfer of the company to Russian jurisdiction makes it possible to optimize the corporate structure and simplify interaction with Russian partners and customers. This also ensures greater transparency of the company's activities for Russian regulators.^[1]

Rebranding. Changing the name to "Профи.ру"

The search service for specialists "Профи.ру" on November 15, 2024 announced the rebranding: the company has updated the name, logo and visual identity.

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Фото: press service "Профи.ру"

In the updated logo "Профи.ру" a person has returned, personifying customers and specialists at the same time. According to representatives of "Профи.ру," the changes are associated with the development of platform technologies, which builds a safe and trusting relationship between specialists and customers. The main message of the rebranding was the desire to show the key role of users in all decisions of the company, emphasized in the "Профи.ру."

2022: Buying a stake in TutGood

In July 2022, it became known about the investment of the Pro service in TutGood. The amount and other parameters of the transaction are not disclosed. It is only known that Profi received 10% of the startup. Read more here.

2021

Change the Profi.ru name to Pro

The specialist search service has Profi.ru changed its name to "Profi." The corresponding statement was made on November 22, 2021.

In addition to changing the name, the service introduced a new logo - it is written in Cyrillic without characters and the "ru" domain.

This is the first rebranding since the Profi.ru was founded in 2014, representatives of the company noted. The changes are due to customers mostly using the mobile app rather than the site.

Specialist search service Profi.ru changed its name to "Profi"

In addition, the service works not only in Russia, but also in Kazakhstan and Belarus, so the "ru" prefix has ceased to be relevant, the service added.

Initially, we wanted to carefully update the logo so that it was still easy to recognize: remove the "ru" and slightly change the color and shape of the letter. But during the work there were many experiments and with radical changes. In one of the options, a Cyrillic version appeared, which everyone liked. Such a logo is easier to read, but its essence has not changed, "explained Airat Gafiyatullin, design director of Profi.

Logo in 2021

According to the marketing director of Profi Aleksei Rayevsky, over the course of seven years, the habits of service users have changed markedly. Now most customers and specialists use the mobile application, and do not enter the site address in the browser.

Logo in 2021 until rebranding

The new corporate identity for the service was developed by the ONY agency. In support of the updated design, Profi launched a campaign in Moscow: outdoor advertising on the facades on the Arbat and in Moscow City, as well as transit advertising on public transport. A branded bus will travel through the city center, and the Aeroexpress train will travel from Paveletsky railway station to Domodedovo airport.

It is noted that the change of name and logo was the first step in a large redesign. "Pro" also plans to update the interface of the mobile application and the site.

Open letter from Russian online services against anti-competitive behavior of Yandex

On March 18, 2021 TAdviser , information came to the disposal that the Russian Internet the companies signed an open letter in which they expressed concern about the abuse of the dominant position in the search market by "" and Yandex supported the decision that FAS obliged the IT giant to eliminate privileges to promote its own services in this market. More. here

2018: Number of professionals on the portal - 400 thousand

In total, as of September 2018, 400,000 professionals are on the portal - with photos, information about experience and education, examples of work and real customer reviews.

2014: Service Launch

In 2014, Yegor Rudy and Sergei Kuznetsov launched a specialist search service Profi.ru.