Ultrasound devices (world market)

Ultrasound (Ultrasound)

• Ultrasound (Ultrasound)

2024

Sales of ultrasound scanners in the world for the year reached $9.63 billion

In 2024, the global ultrasound scanner market reached $9.63 billion. More than 40% of global spending was in the Asia-Pacific region. Such data are provided in a Fortune Business Insights study, the results of which were published on July 14, 2025.

Ultrasound (ultrasound) is one of the most informative and demanded methods of medical diagnostics. The key advantages of the technology are non-invasiveness and painlessness, lack of radiation load, the ability to repeat the examination in multiple mode without harm to health, high efficiency. Ultrasound provides the possibility of observing the pathological process in dynamics. Such equipment allows not only to assess the state of internal organs, but also to examine the blood flow, the operation of heart valves, etc.

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Фото: Freepik

One of the market drivers, the authors of the study call the increase in the prevalence of chronic diseases, including cardiovascular ailments, malignant, formations respiratory pathologies, etc. About 95% of adults aged 60 and over have at least one chronic condition, according to the National Council on Aging, released in October 2023. At the same time, nearly 80% have two or more chronic ailments. In particular, cardiovascular disease (CVD) is the leading cause of mortality in the world.

According to estimates by the World Health Organization (WHO), 17.9 million people died from CVD in 2019. About 85% of these deaths were caused by myocardial infarction and stroke. Early CVD detection is necessary for timely care through counseling and prescribing. As a result, the demand for ultrasound examinations increases: this procedure makes it possible to obtain data on the state of the heart and its functioning with maximum reliability.

Technological advances, including the integration of artificial intelligence, are having a positive impact on the industry. Neural networks are able to analyze diagnostic images with high accuracy, accelerating the receipt of results and minimizing errors associated with the human factor. AI algorithms can process vast swathes of medical information, including medical history, offering personalized treatment plans tailored to the peculiarities and conditions of a particular patient.

However, there are also restraining factors, one of which is the high cost of advanced ultrasound scanners: this limits their availability in emerging markets. In addition, the sector faces certain difficulties due to the availability of alternative diagnostic technologies such as MRI and CT scans. Underdeveloped health infrastructure in some regions is hindering greater adoption of ultrasound technologies.

In 2024, 41.2% of revenue, or $3.97 billion, came from the Asia-Pacific region. In second place in terms of sales of ultrasound equipment is North America. Significant demand for such scanners is recorded in Europe. Globally, the leading players are:

• GE Healthcare;
• Koninklijke Philips;
• Canon Medical Systems;
• Fujifilm;
• Siemens Healthcare;
• Shantou Institute of Ultrasonic Instruments;
• Konica Minolta;
• Esaote SPA;
• BD (Becton, Dickinson and Company).

Fortune Business Insights analysts believe that in the future, the CAGR will be 7.3%. Thus, by 2032, the cost of ultrasound scanners may increase to about $16.9 billion.^[1]

Global Ophthalmic Ultrasound Scanner Market Growth to $283.9 Million

At the end of 2024, the costs on the global market of ophthalmic ultrasound scanners amounted to $283.9 million. More than 40% of global spending was in the North American region. Such data is provided by Fortune Business Insights, published on June 30, 2025.

Ophthalmic ultrasound equipment is used to diagnose the eyeball. This procedure allows you to assess the state of the retina, lens, muscle fibers of the eye, etc. The study is non-invasive and does not require specific training. Ultrasound is used for damage to the eye or foreign body, for glaucoma, cataracts, myopia, as well as for pathologies of the ocular motor muscles, optic nerve, lens, thrombosis, etc. Ultrasound devices for ophthalmology allow you to determine the parameters of the axial length of the eye, the thickness of the lens, the size of the vitreous body and other indicators.

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Фото: Freepik

One of the market drivers, the authors of the study name the growing prevalence of eye diseases such as glaucoma, diabetic retinopathy, age-related macular degeneration, etc. Globally, at least 2.2 billion people live with some form of visual impairment or blindness, according to the World Health Organization (WHO), and at least 1 billion of them suffer from ailments that could be prevented or eliminated. In low- and middle-income countries, the proportion of people with visual impairment associated with unoperated cataract is higher. Diseases such as glaucoma and age-related macular degeneration are more common in high-income states. To effectively diagnose visual impairment, modern equipment is required, which stimulates an increase in sales of ophthalmic ultrasound scanners.

Technological advances have a positive impact on the industry. Advanced devices provide visualization of the entire eye with a high level of detail, which helps in making a diagnosis. In addition, artificial intelligence tools are being introduced. AI-based systems are capable of analyzing medical images with high efficiency, speeding up diagnostics and minimizing human error.

At the same time, certain restraining factors stand out. The high cost of ophthalmic ultrasound scanners limits their adoption in low- and middle-income countries. In some regions, there is also a shortage of qualified specialists capable of working with such equipment. In addition, alternative imaging technologies, including MRI, create competition for ultrasound machines.

Geographically, the ophthalmic ultrasound scanner market is dominated by North America with a 42.4% share in 2024, with costs of $120.4 million. Europe ranks second, and the Asia-Pacific region closes the top three, where the fastest growth rates are observed. Globally, the following are named major players:

• Keeler;
• HAI Laboratories;
• Micro Medical Devices (MMD);
• Lumibird Medical;
• Nidek;
• Sonomed Escalon;
• DGH Technology.

In 2025, sales of ophthalmic ultrasound scanners are expected to reach $303.7 million. Fortune Business Insights analysts believe that in the future, the CAGR will be 7.4%. As a result, by 2032, the volume of the industry may increase to $499.6 million. The growing burden of eye diseases largely drives the need of medical facilities for ultrasound diagnostic devices.^[2]

Global Desktop Ultrasound Scanner Market Growth to $6.63 Billion

At the end of 2024, sales of desktop ultrasound scanners on a global scale amounted to $6.63 billion. More than 40% of global costs came from the Asia-Pacific region. Such data is contained in the Fortune Business Insights review published on June 6, 2025.

One of the market drivers analysts name the growing prevalence of acute and chronic diseases such as malignant, formations cardiovascular ailments and gynecological problems. The situation worsens due to the aging population: the elderly are more susceptible to chronic diseases. As a result, the demand for tool diagnostics, including desktop ultrasound devices, is increasing. Such systems provide a high level of efficiency and accuracy of diagnosis, and also allow monitoring of the pathological process in dynamics. At the same time, there is no radiation load on the patient, which makes it possible to repeatedly repeat the examination without harm to health. In addition, there is no need for complex and prolonged preparation of the patient for diagnosis.

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Фото: Freepik

Technological advances, including the application of artificial intelligence to analyze huge amounts of medical data and imaging results, are having a positive impact on the industry. Advanced systems of ultrasonic diagnostics of 3D/4D are gaining popularity: such equipment, as noted by the authors of the study, transforms clinical practice in many areas, including obstetrics, cardiology and diagnostics of the musculoskeletal system. 3D/4D methods help to better visualize complex anatomical structures by providing more detailed information for accurate diagnosis. In particular, 4D-enabled ultrasound scanners provide real-time 3D imaging. Moreover, thanks to improved technologies, the picture can be rotated at different angles.

At the same time, analysts highlight a number of restraining factors that prevent market expansion. In particular, trade tensions between countries such as the United States and China have significantly affected the medical device sector, raising the cost of various components, including sensors and transducers. This led to an increase in total production costs. In addition, there is a shortage of highly trained sonographers, which limits the use of modern ultrasound systems.

By ultrasound scanner application, the market is segmented into gynecology, cardiology, urology and other areas. In 2024, the first of these sectors dominated: this is due to the growing prevalence of gynecological pathologies, such as pelvic tumors in women, ovarian cysts, ectopic pregnancy, etc. The most popular are devices with support for 3D mode. Geographically, the Asia-Pacific region leads, which provided 43.7% of total revenue, or approximately $2.9 billion. Globally, significant players are:

• GE HealthCare;
• Siemens Healthineers;
• Koninklijke Philips N.V.;
• Canon Medical Systems;
• Shenzhen Mindray Bio-Medical Electronics;
• Fujifilm;
• Samsung;
• Esaote SPA.

By the end of 2025, it is expected that sales of desktop ultrasound devices worldwide will amount to about $6.95 billion. Going forward, the Compound Percentage CAGR, according to analysts at Fortune Business Insights, will be at 4.7%. As a result, by 2032, costs could increase to $9.6 billion.^[3]

Sales of portable ultrasound devices in the world for the year increased by 6% to $2.4 billion

At the end of 2024, the global market for portable ultrasound devices reached $2.4 billion. For comparison, in 2023, sales of such devices were estimated at $2.26 billion, that is, an increase of about 6% was recorded. This is stated in the Market Research Future study, the results of which were published at the end of February 2025.

One of the industry's top drivers is the growing demand for point-of-care diagnostics. Health care providers require effective and convenient imaging solutions that can be applied not only in inpatient settings, but also on the road - for example, at the patient's home or in an emergency. Portable ultrasound scanners are in demand in rural areas. Such devices allow you to make important decisions faster and improve patient outcomes. An aging population and increasing prevalence of chronic diseases further fuel the market: cardiovascular ailments, diabetes, and various forms of cancer require regular monitoring and imaging for effective treatment. Portable ultrasound devices are used to continuously assess and diagnose these conditions.

Technological advances have a significant impact on the market. Modern ultrasound devices provide improved image quality and various connection options. The integration of artificial intelligence and machine learning extends functionality to provide more accurate diagnostics. The next generation devices have become easier to use and cheaper, contributing to their adoption in various medical fields such as obstetrics, cardiology and emergency medicine.

In addition, miniaturization of the equipment continues, which increases the convenience of its use in various conditions. There is a tendency to integrate portable ultrasound devices with smartphones, which improves patient engagement and simplifies remote monitoring. Concomitant mobile applications and specialized medical software simplify the diagnosis of conditions and the prescription of the necessary treatment.

The authors of the study identify five key areas of use for portable ultrasound devices: cardiology, obstetrics and gynecology, diagnostics of the musculoskeletal system, emergency medical care and veterinary medicine. In 2024, the first of these areas brought in $0.72 billion. Revenue in the segment of obstetrics and gynecology amounted to $0.56 billion. Diagnostics of the musculoskeletal system provided a contribution of $0.48 billion, urgent medical care and veterinary medicine - $0.32 billion each. The following are named major players in the world market:

• Clarius;
• Fujifilm;
• Vscan;
• Edan Instruments;
• Philips;
• Mindray;
• Canon Medical Systems;
• Hitachi;
• Siemens;
• Butterfly Network;
• Zonare;
• Analogic;
• General Electric;
• Samsung Medison;
• Esaote.

Geographically, North America generated the most revenue in 2024 - approximately $0.96 billion, which is due to the developed infrastructure health care and growing demand for portable imaging technologies. In second place is Europe with costs of about $0.72 billion, followed by the Asia-Pacific region with $0.54 billion. South America secured $0.12 billion, the Middle East Africa and $0.06 billion.

In the future, analysts at Market Research Future believe that the industry will demonstrate sustainable development. The average annual growth rate in compound percentages (CAGR) is projected to be 5.89%. As a result, spending could reach $4.5 billion by 2035.^[4]

Portable ultrasound scanner for assessing lung condition released

On September 4, 2024, Butterfly Network announced the release of a portable ultrasound scanner iQ3, suitable, among other things, for assessing the condition of the lungs. The device, according to the developer, provides high image quality and advanced 3D capabilities. Read more here

2023

The volume of the global market for portable ultrasound scanners for the year grew by 10% to $3.88 billion

In 2023, the global market for portable ultrasound scanners amounted to $3.88 billion. For comparison, a year earlier, expenses in this area were estimated at $3.55 billion. Thus, growth was recorded at 10%. This is stated in a study by Market Research Future, the results of which were published in early September 2024.

The authors of the report identify several key factors that contribute to the development of the industry in question. One is technological advances. For example, 3D- and 4D ultrasound could be used to create more detailed images of the fetus during pregnancy, which could help identify potential abnormalities. Such scans also allow parents to see their child's facial features, facial expressions and observe their life in utero in real time.

The development of more compact ultrasound systems has made them convenient and accessible for use in a variety of settings, such as remote areas and clinics with limited space. Another stimulating factor is the integration of artificial intelligence and machine learning algorithms, which expand the capabilities of equipment. AI tools in particular can be used to analyze ultrasound images and provide guidance to health care providers, helping them make more accurate diagnoses and make optimal treatment decisions. The aging population also contributes to an increase in demand for portable ultrasound devices: as people get older, the number of chronic and age-related diseases that require ultrasound devices to diagnose increases. Additional potential opportunities for compact ultrasound devices are emerging in areas such as telemedicine, home health care, and point-of-care diagnostics.

In 2023, obstetrics and gynecology accounted for the largest share of revenue (about 35%) in the portable ultrasound scanner market, which was due, among other things, to the growing use of such equipment for prenatal observation and minimally invasive procedures. This is followed by cardiology and vascular diseases with a share of about 28% in total revenue. The segment of studies of the abdominal cavity and gastrointestinal tract accounted for about 22%, the sector of the musculoskeletal system - about 10%. Another 5% of revenue was provided by research in the field of urology and nephrology.

The portable ultrasound scanner market by imaging technology is segmented into 2D-, 3D/4D methods, and Doppler imaging. In 2023, more than 50% of revenue fell on the 2D segment: dominance is explained by the wide availability and ease of using this approach. Among the leading players named, Philips Healthcare,, Siemens Healthcare,, Canon Medical Systems, Esaote GE Healthcare Hitachi Medical Systems Edan Samsung Medison Instruments, Shenzhen Mindray BioMedical Electronics, iU2 Imaging, Zonare Medical Systems,, Chison Fujifilm SonoSite Medical Imaging, and. Mindray Geographically, Alpinion Medical Systems it occupies North America the largest share due to the high level of adoption of advanced medical technologies and the presence of major players. Europe is the second largest market, followed by Asia Pacific.

Analysts believe that in the future the industry will develop steadily. The CAGR (compound percentage CAGR) is expected to be 9.51%. As a result, by 2032, the global market for portable ultrasound scanners will rise to $8.8 billion.^[5]

Named 5 main trends in the market of ultrasound devices

As of 2023, the global ultrasound diagnostics market is at the stage of active development. New technologies and devices are emerging, such as ultrasonic patches and wearable sensors, which opens up wider possibilities in terms of ultrasound. This is stated in a report by Signify Research, released in mid-October 2023. Analysts highlight five main trends in the field of ultrasound diagnostics.

1. Rising prices

Despite the good prospects, the global market for ultrasound devices has experienced several difficult periods. Supply chain problems in 2022 have led to delays in lead times. And this provoked an increase in the cost of equipment. On average, prices rose by about 5-10%, but in some regions the growth was up to 20%.

Global Ultrasound Diagnostics Market Is at an Active Stage

2. Chinese manufacturers

Thanks to the production localization policy introduced by the government China in May 2021, local companies have strengthened their positions by squeezing out foreign suppliers. Moreover, manufacturers from the PRC are striving to enter new international markets, focusing primarily on countries Europe and. USA

3. Artificial intelligence

Many manufacturers of ultrasound devices implement AI tools in one form or another, and some suppliers see this as a competitive advantage. However, more AI applications beyond workflow automation are required to develop this segment more effectively.

4. Portable devices

Technical improvements in portable ultrasound devices expand the scope of ultrasound. Such devices are increasingly used in places of medical care, as well as for veterinary purposes. While the market for portable ultrasound devices remained consolidated in 2022, new players are emerging that could make a difference in the future.

5. Local markets

Governments are increasingly seeking to encourage local production of ultrasound systems sold in their country. This policy is designed to support the development of the local health sector and reduce dependence on foreign products. Similar measures are being implemented in China, Indonesia, India, etc.^[6]

2018

Sales of devices for ultrasound of the mammary glands amounted to $1.11 billion - Frost & Sullivan

The global market for ultrasound systems used to examine dairy glands reached $1.11 billion in 2018, according to research company Frost & Sullivan. About 42.7% of such equipment was sold in North America. This data was released on July 8, 2019.

According to experts, the market in question is on the rise, helped by the use of new scanning techniques, machine learning algorithms and deep learning to obtain high-quality images. In addition, the development of digital technologies, such as cloud computing and data analysis tools, which increase the efficiency of ultrasound devices, helps.

Sales of devices for ultrasound of the mammary glands in 2018 are calculated - $1.11 billion

Another market growth factor is due to the fact that manufacturers are actively introducing applications and the most profitable equipment for themselves, which fits the requirements of certain regions.

Frost & Sullivan analyst Purnima Srinivasan says that the launch of automated ultrasound systems for breast examination (ABUS) has expanded the scope of such equipment and led to the development of healthcare that contributes to the growth of manufacturers' business.

Innovations, for example, related to compactness, non-invasiveness and higher availability of technologies, painless diagnostics and other digital capabilities, will further expand the use of ultrasound scanners, the expert is sure.

Frost & Sullivan predicts global sales of breast ultrasound machines will rise to $1.71 billion by 2023. Manufacturers will strive to create solutions that are cost-effective, improve clinical outcomes and save doctors time, the report said.^[7]

Sales of 115,592 devices worth $6.12 billion - Frost & Sullivan

At the end of 2019, the analytical company Frost & Sullivan published some results of a study in which it reported the rapid growth of the ultrasonic apparatus market, which is facilitated by the spread of AI, cloud and portable systems. According to experts, in 2018, 115,592 ultrasound devices were sold worldwide in the amount of $6.12 billion. How much more or less this is relative to 2017 is not specified.

AI-based systems, high-resolution digital systems and portable ultrasound devices were the driving force behind this growth in established markets, while ultrasound and contrast elastography are the main factors in emerging markets. Developing countries (Eastern Europe, India, China and Southeast Asia) are investing in the development of ultrasound systems for clinical use in new sectors - for example, in anesthesiology, endocrinology and the diagnosis of musculoskeletal diseases.

The market for ultrasound scanners for the year was estimated at $6 billion

The adoption of portable and ultra-portable systems, cloud computing and artificial intelligence is expected to drive market growth, creating an environment in which domestic manufacturers can compete with major equipment manufacturers based on the characteristics, prices, and maintenance capabilities of new equipment.

Although access to CT, MRI and radioisotope medicine may be limited in many regions, ultrasound systems remain an important diagnostic tool available worldwide. In addition, the use of ultrasound potentially reduces the costs of the health care system by reducing the need for better and more expensive imaging techniques. Additional growth opportunities include identifying potential markets willing to use portable or ultra-portable devices.

Investors can also create cross-functional partnerships as part of continuous development, expand maintenance opportunities through virtual assistance and online tools, and purposefully serve emerging markets such as emergency medicine.^[8]

Recovery of the Russian market

In mid-January 2018, the analyst company Signify Research, an independent provider of marketing information for the global healthcare technology industry, presented a forecast for 2018 trends in the ultrasound diagnostics market. The study also mentions Russia: the market is recovering from a long-term regression.

Although 2017 has not been set for this area of ​ ​ services, 2018 should justify all promises. The company assumes that the three main geographical markets - Europe, the Middle East and Africa (EMEA), North and South America and Asia - will expand faster than in 2017, and the growth rate of the global ultrasound diagnostics market should grow by 5.1% (in 2017 it amounted to 3.2%).

2018 Ultrasound Market Forecast, Signify Research Data

After a serious economic downturn over the past few years, the Russian ultrasound diagnostics market has begun to gradually restore growth. This is due to an increase in the share of public funding amid rising oil and gas prices and the expansion of the private sector. It is expected that this year the Russian market will develop steadily at a fairly high speed.

In the countries of the near abroad, the situation is not so smooth, and with a decrease in the level of investment in healthcare projects, the market is expected to slow down, but in the countries of Eastern Europe it will still be higher than in the Western European market.

But the Indian market will develop at a very fast pace in 2018, which is facilitated by the government's efforts to expand the healthcare sector, increase private sector spending and grow the medical tourism industry. India's overall health budget was increased by 22% in 2017, although most of these funds were for salaries and personnel education rather than infrastructure development and equipment procurement.

At the same time, it is worth noting that the US market in 2017 almost did not develop due to reduced government spending and a decrease in the pace of purchases in the private sector. The Trump administration's policies have led to an uncertain market situation, with many health care providers delaying decisions on large purchases. However, the change in the economic course has led to the fact that in 2018 demand for medical equipment is expected to increase, which will be from 3% to 4%.^[9]

2015

Handheld segment volume of $1.39 billion

In mid-May 2016, the analytical company P&S Market Research released the results of a study of the global market for portable equipment for ultrasound diagnostics of patients. These devices are in greatest demand in Europe.

According to P&S Market Research, sales of portable ultrasound devices on a global scale reached $1.39 billion in 2015. Experts predict that in the period from 2016 to 2022 this market will increase in volume by an average of 8.8% per year.

Global sales of portable ultrasound devices amounted to $1.39 billion in 2015

The growing demand for non-stationary ultrasound solutions at P&S Market Research is attributed to increased medical costs worldwide, an increased proportion of people in age, and improved healthcare infrastructure in developing countries. One of the factors hindering the development of this market is the strict requirements for certification of equipment by regulators.

In 2015, the largest sales of portable ultrasound devices fell on Europe. However, from 2016 to 2022, the Asia-Pacific region will lead in terms of growth dynamics, where sales will rise by an average of 9.5% annually, the study said.

Analysts called hand-held devices the fastest growing segment of the portable ultrasound equipment market: here the total revenue of manufacturers will grow by 13.1% annually in 2016-2022, P&S Market Research expects.^[10]

Volume of $6.8 billion

In May 2016, the analytical company Grand View Research published the results of a study of the market for ultrasound equipment (ultrasound).

The volume of sales of such devices on a global scale reached $6.8 billion in 2015. The largest share of the market under consideration came from diagnostic sonography machines due to their widespread use in obstetrics, radiology and oncology. Such devices sold $2.85 billion in 2015. In 2024, sales will be measured at $4.77 billion due to the growing demand for scanners for advanced diagnostics, researchers predict.

Japanese ultrasound device market, Grand View Research forecast for the period 2014-2024 ($ million)

They also expect an increase in sales of portable ultrasound scanners - by 6.4% from 2016 to 2024 to $3.9 billion. Analysts cite the development of remote medicine and home health services as the main factors contributing to this rise.

Grand View Research ranks the following companies among the largest manufacturers of ultrasound equipment:

• Toshiba Medical Systems
• SonaCare Medical
• Analogic
• GE Healthcare
• Philips Healthcare
• Siemens Healthcare
• Hitachi Medical
• Samsung Medison
• Mindray Medical International

A huge number of global and local players work in the market of ultrasound devices. Their number will increase as new technologies develop, including cloud and software systems for connecting equipment to smartphones and tablets, analysts say.

As for the regions, the largest sales of ultrasound scanners in 2015 fell on North America - more than 25% of the global value. At the same time, experts predict the highest growth dynamics in the Asia-Pacific region - by 9.6% annually from 2016 to 2024.^[11]

See also

Notes