Vinyl Record Players (Russian Market)

Main article: Household appliances and electronics (Russian market)

2022: Demand for records has grown 4 times since 2020

The demand for vinyl records in 2022 increased by 51% compared to the previous year in Moscow and Russian megacities. This is evidenced by the data of the resource "Check Index" of the operator of fiscal data "Platform OFD," which were published at the end of March 2023.

Absolute figures for sales of vinyl records in the Russian Federation for 2022 were not disclosed. The study notes that only compared to 2020, the demand for such products among Russians has grown noticeably - almost four times (by 296%).

Residents of large cities spent an average of 2.5 thousand rubles on records

At the same time, the popularity of vinyl players is growing, although not at such a pace: in 2022 they were bought 3% more than in 2021, and 102% more than in 2020. The number in pieces is not disclosed.

These goods went up in price in 2022. Residents of large cities spent an average of 2.5 thousand rubles on records, which is 18% more than in 2021, and 36% more than in 2020. And the average check for the purchase of a player grew by 13% in 2022 and reached 20.6 thousand rubles.

One of the major marketplaces Ozon records an increase in interest in vinyl records at times over the past 2 years, the RBC company's press service said. It is also explained that most often Russian users buy the music of popular foreign artists.

Experts attribute the trend to the return of fashion to physical music carriers and the use of records to decorate interiors.

The main sales of vinyl records and record players are concentrated in Moscow and megacities, analysts at Chek Index say. More than half of the records are purchased in online stores (the exact share is not given). Most often, users buy music from popular foreign artists. On average, one check includes two to three records.^[1]

2021: More than 2x unit sales growth

The group, a company in M of Video El Dorado the Russian the field e-commerce retail and electronics and), household appliances on January 10, 2022, reported an increase pandemic in consumer interest in record players. In 2021, unit sales of the category more than doubled, and compared to 2019 - almost 3.5 times. At the same time, the average bill of such audio systems for analog music for the year decreased by almost 30%, to 10 thousand, due to rubles the expansion of the range of more affordable models. Among the most popular genres among record buyers: rock, pop and jazz.

In M.Video and Eldorado, the popularity of vinyl players and records is growing, despite the boom in streaming services and the availability of digital music. Russians spend more time at home, expand leisure formats during the period of restrictions and choose special equipment for playing "warm lamp sound." For music lovers, this is a completely different tactile and emotional experience compared to digital media. Vinyl record players become a stylish addition to the interior of an apartment or house, the device is actively used as a "hero" for content on social networks, and it is also often chosen as an original gift.

The choice of players is actively increasing with entry-level and mid-range solutions costing up to 10-15 thousand rubles, mainly with built-in speakers, so that the category becomes more popular with a large circle of consumers (the most budgetary product in M.Video-Eldorado - 5,990 rubles). Such vinyl audio equipment is mainly made in the form of a case (convenient for storage and transportation). You can connect external acoustics to the player via AUX or via Bluetooth, an amplifier or headphones for the most comfortable listening to music. More expensive and professional devices offer more functionality, higher sound quality and premium materials from which the player is made.

Among the five most popular producers of turntable vinyl in M.Video-Eldorado: Alive Audio, Ritmix (both mass markets), Sony, Audio-Technica and Yamaha. The most popular records on two networks were: Pink Floyd: The Wall, Pink Floyd: The Dark Side Of The Moon, David Gilmour: Live At Pompeii, Michael Jackson: History Continues and The Best of Pink Floyd: A Foot in the Door.

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