Amplitude

The American company Amplitude is the developer of the product analytics service, which helps the business understand the level of customer interest in certain products. Initially, in 2012, the developers introduced the Sonalight solution (a competitor Siri for devices on, Android designed to record and send voice messages). The team also created to ON track user interaction with the application. In 2014, within the framework Y Combinator , the developers presented the main product - Amplitude by October 2021. The company also collaborates Disney with Walmart NBCUniversal,,, PayPal Peloton Interactive Instacart, and among the competitors of Amplitude -. Google

History

2021: Exit to the exchange

In early October 2021, the shares of the data analysis software developer Amplitude began to be traded on the Nasdaq exchange. The company's valuation reached $7.1 billion, in June 2021 the valuation was $4 billion.

During the offering, existing investors sold their shares at $50 apiece, although the originally set price was $35 per share.

The developer of data analysis software Amplitude entered the Nasdaq exchange at an estimate of $7.1 billion

Since 2015, Amplitude has attracted more than $330 million in investments, among the main investors are Sequoia Capital and the Singapore Sovereign Wealth Fund (GIC). The Benchmark Fund, which was the first to believe in the success of the service and invested $9 million in 2015, owns a 15 percent share of Amplitude worth $835 million.

The company with a seven-year history decided to enter the exchange through a direct listing, which became an alternative to the IPO, which became popular among firms after Spotify Technology popularized it in 2018. Amplitude CEO and co-founder Spencer Skates, who is a supporter of direct listing, explained that traditional IPOs significantly underestimate prices for companies.^[1]

Notes