AppQuantum

History

2022

Transportation of employees from the Russian Federation to Cyprus, Armenia and Kazakhstan

On October 21, 2022, the Russian-owned publisher of mobile games AppQuantum announced that it had transported employees from the Russian Federation to Cyprus, Armenia, Kazakhstan and some other countries. There are no legal entities affiliated with AppQuantum left in Russia.

As noted in the company, the move was gradual, and the company tried to meet the needs of employees, giving the necessary time to prepare them. In addition, employees of the company who have moved to a country where there is no company office will be able to work remotely.

AppQuantum moved employees from Russia to Cyprus, Armenia and Kazakhstan

AppQuantum stopped promoting its games in Russia and attracting Russian users immediately after the start of Russia's special military operation in Ukraine on February 24, 2022.

AppQuantum is one of the few gaming companies that has officially announced their complete departure from the country and the relocation of personnel.

According to Forbes, the final owners of the publishing house are Pavel and Evgeny Maurusy, as well as Igor Zavaruev. In February 2022, Playrix, founded by Russian developers Igor and Dmitry Bukhman, became a co-owner of AppQuantum. The majority stake remained with the publisher. Playrix co-founder Dmitry Bukhman called AppQuantum "one of the strongest" publishers with "unique" expertise in games that combine internal purchases and monetization through advertising.

On October 7, 2022, Playrix announced that it would close all Russian and Belarusian offices, and also stop operating in the countries. The company promised to re-associate employees.

AppQuantum is known for Dragon Champions and Gold & Goblins: Idle Merger. In October 2022, AppQuantum launched a support program for mobile game developers. They will be able to receive financial assistance in the amount of up to $1 million from the company for development.^[1]

100 million downloads across all platforms

AppQuantum, one of the publishers of mobile games, on March 23, 2022 announced that the products in its operation reached the worldwide mark of 100,000,000 downloads on all platforms. Among them, one of the publisher's main hits is Gold and Goblins, which became the leader in downloads.

The company reports that the starting point for reaching this mark was the previous milestone of 92,000,000 installations, which was reported in February 2022, when the publisher entered into a deal with mobile developer Playrix. The agreement provided the company with access to experience that, together with its own industry knowledge, AppQuantum uses in working with other genres and market segments.

Achieving such a goal is an important step for us towards success. However, we do not plan to stop or relax. Together with our teams, we are constantly working to publish great new games for our users. We are also closely following the genre landscape and have prepared something interesting for 2022. With high player engagement, we can partner with talented new development teams, with whom we can provide our players in 2022 with some incredible games, commented Victoria Belyaeva, Head of Business Development at AppQuantum

In 2021, the publisher began to co-develop. Employees of the company connect to the creation of the game from the concept stage, help with the choice of genre, setting, key mechanics, share expertise in the field of the product, helping developers throughout the process of creating the game.

From 2022, AppQuantum opens the direction. M&A The company will be to invest in promising studios of talented developers interested in taking the business to another level.

According to some, to data in the 4th quarter of 2021, AppQuantum applications were downloaded more than 18.8 million times, and the company's revenue from in-game purchases excluding more advertizing monetizations than 13.6 million. Since dollars its inception, publisher AppQuantum has brought more than 92 million players to its games worldwide. AppQuantum has already published more than 15 projects, and tested more than 250. The company employs 100 + people as of March 2022.

Playrix Investment Plan

The company, Playrix founded by immigrants from Vologda Igor and, Dmitry Bukhmanami invested in the Russian publisher and game developer AppQuantum, which is known for projects such as Dragon Champions, Gold & Goblins and Idle Evil Clicker. This became known in early February 2022.

It is noted that the deal involves the exchange of knowledge in the field of marketing, analytics and production of games. AppQuantum will remain an independent company, retaining a majority stake. The financial component of the agreement with Playrix is not called.

The owner of AppQuantum on its website by the beginning of February 2022 is the Cypriot AppQuantum Publishing. According to the Cyprus corporate register, its ultimate owners are Pavel and Evgeny Maurus and AppQuantum CEO Igor Zavaruev.

According to the analytical company Sensor Tower, in the fourth quarter of 2021, AppQuantum applications were downloaded more than 18.8 million times, and the company's revenue from in-game purchases excluding advertising monetization amounted to more than $13.6 million. Playrix co-founder Dmitry Bukhman calls this company "one of the strongest" mobile game publishers in the world with "unique" expertise in projects that combine in-game purchases and advertising monetization.

Even without Playrix's experience in gaming and marketing, the games released by AppQuantum have shown great results, "said AppQuantum founder Eugene Maurus. - However, the company could not fully realize its potential.

By early February 2022, AppQuantum had released a total of 15 games. It has more than 100 employees.

According to TAdviser in AppQuantum, as of March 28, 2022, the transaction is not yet completed, and MBZ Holding remains the sole shareholder of the company.

Earlier, Igor and Dmitry Bukhman announced that they intend to create the largest gaming company in the world, although they used to think about selling Playrix.^[2]

Opening the M&A Direction

In 2022, AppQuantum opened a direction. M&A The company intends to invest in promising studios of talented developers interested in taking the business to the next level.

2021: Co-development of games

In 2021, the publisher began to co-develop. Employees of the company connect to the creation of the game from the concept stage, help with the choice of genre, setting, key mechanics, share expertise in the field of the product, helping developers throughout the process of creating the game.

2015-2017: Creating AppQuantum

In 2015, Eugene Maurus, the future founder of AppQuantum, opened a performance marketing agency with partners. The agency grew rapidly, and in 2017 the foundations thought about the next stage in business development.

A little later, in the same 2017, the idea of ​ ​ creating your own mobile game publishing was born. By that time, an experienced marketing team had gathered in the company with expertise in the gaming industry. This is how AppQuantum appeared.

The first year of work, despite the high qualifications of employees, was quite difficult, but by the end of it a project was signed for publishing, which brought the first success - Idle Evil Clicker.

Notes