ArrowMedia Internet Agency

History

2024: Kokoc Group's exit from shareholders

Kokoc Group has resigned from the shareholders of ArrowMedia. The owners of ArrowMedia, in turn, left the Kokoc Group businesses. The agency reported this on April 11, 2024.

Performance marketing remains a key focus of Kokoc Group. The turnover of the Performance division in 2023 amounted to more than 10 billion rubles.

The decision is related to the strategic plans of Kokoc Group and the resulting transformation - both business processes, external and internal, and general positioning of the company. The terms of the deal are confidential.

ArrowMedia has been independent in its operational activities before. At the same time, our cooperation in the contour of the group helped to develop the industry for 10 years. With the division, cooperation will continue, but companies will be able to fully focus on their development path, regardless of each other's strategy, said Alexander Shokurov, CEO of Kokoc Group.

{{quote 'author = noted Pavel Yurovitsky, Chairman of the Board of Directors of Kokoc Group. | Kokoc Group's list of priorities for the coming years includes strengthening cooperation with technology companies based on the platform business model. Of course, ArrowMedia belongs to technology companies with strong expertise. This means that our interaction status has changed to partner status, and it implies a relationship beneficial to both parties with the orientation of each of them to its maximum growth,}}

{{quote 'author = told Kirill Samoilov, CEO and co-founder of ArrowMedia. | The solution opens up opportunities for strategic growth for both ArrowMedia and Kokoc Group. We have been jointly developing the industry for many years, but now the contribution of each of us will be more noticeable. For the market, separation means great variability in the choice of strong partners for their tasks,}}

ArrowMedia specializes in 360 ° digital services. For Kokoc Group, comprehensive marketing with a focus on business results is one of the key areas presented by the Performance division with an annual turnover for 2023 above 10 billion rubles. The division is formed by the agencies Profitator, Mobisharks, ProfileData, Kokoc.com, Out of Cloud and Kokoc Like. In addition to Performance, as of April 2024, the group has 6 more divisions in its product portfolio: Traffic, Affiliate, Marketplaces, Creative, Platforms/FinTech, HRtech.

Kokoc Group is active in the market. M&A Thus, in 2023, a promotion and sales management service on marketplaces Zonesmart and a WebApp application development team Telegram in WAME joined the group. In 2024, the group announced the launch of the VIIK (Vertically Integrated Investment Company) project, dedicated to the systematic search for new solutions and teams of the digital market, followed by integration into the Kokoc Group divisions.