Zonesmart

History

2023: Kokoc Group bought ZoneSmart for 140 million rubles

The Kokoc Group of marketing companies in January 2023 acquired 95% of the ZoneSmart service, which is a platform for multi-channel online trading in one window mode. The transaction amount is up to 140 million rubles, and the total amount will depend on the results of ZoneSmart in the next two years. Kokoc Group will be able to earn an additional 70 million rubles by offering Zonesmart customers additional services.

In the current realities, there is a trend towards a gradual increase in the share of companies that require comprehensive services within the framework of e-commerce, in particular, marketplaces. This is due to the fact that with an increase in the number of aggregators used, the need for professional services for their work with them is also growing. In 2022 alone, the average number of Marketplaces accounts per seller was 1.4, the Kokoc Group said.

ZoneSmart takes ownership of Kokoc Group

Due to synergy with ZoneSmart, the group expects to increase its customer base and expand its business, as well as launch a separate area in which the integrator will manage turnkey online sales.

Commenting on the deal with Kokoc Group, ZoneSmart CEO Artem Kosilov noted that the company clearly understands the difference in processes under various models of processing orders on marketplaces: FBO (when the platform stores and delivers goods from its warehouse), FBS (when the seller is obliged to store goods in his warehouse, and deliver them by platform employees) and DBS (when the seller both stores and delivers the goods on his own). Sellers in FBS/DBS format require more attention at the connection stage, and in FBO they work directly with the supply of the marketplace, such customers are more interested in content optimization and promotion.^[1]

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