Calltouch Koltach Solutions

Calltouch ─ is an analytics service that accurately determines the effectiveness of advertising channels in the form of all requests (applications and calls) to your company. It is designed for those who need to know exactly how and where their advertising money works. Calltouch's customers are the largest Russian car dealers, developers and an online store.

History

2024: Artur Sargsyan's appointment as CEO

On December 25, 2024, Arthur Sargsyan, who had previously been engaged in operating activities as a commercial director, became the new CEO of Calltouch. Alexey Avdeev left the post of CEO of Calltouch and will develop another company in the SaaS market. Read more here.

2020: "Mango Telecom" bought Calltouch

On September 24, 2020, the Russian operator of cloud communications for business Mango Telecom announced the acquisition of Calltouch, which develops a platform for end-to-end analytics, collectoring and advertising management. The companies did not disclose the financial component of the contract and only noted that we are talking about the largest transaction for the sale of the marketing analytics service in the Russian market. The deal is closed.

Calltouch was sold by Calltouch founder Mikhail Fedorinin and shareholders of the Kokoc Group. The consultant from the sellers was the investment bank Aspring Capital. It is assumed that the deal will allow Mango Telecom to take leading positions not only in the cloud communications market, but also in the marketing analytics market.

Mango Telecom acquires Calltouch advertising management platform

Under the terms of the agreement, Calltouch will retain the team and brand. The changes will affect only the board of directors and the telecom component of the products: it will be expanded due to additional call processing capabilities, as well as through access to the number capacity of Mango Telecom.

Mango Telecom does not plan to transfer its own martech services available on the Mango Office platform to Calltouch technologies and will develop it on a different line.

According to Calltouch CEO Alexei Avdeev, negotiations on the sale of Mango Telecom began back in 2018. He called the concluded deal an elaborate and well-worked decision.

According to a press release, at the end of 2019, Calltouch's revenue amounted to about 700 million rubles, Mango Telecom's revenue for the same period was 3.28 billion rubles. Companies are counting on double-digit percentage growth rates of the main financial indicators. Total revenue, according to companies' forecasts, will amount to 5 billion rubles in 2021.

2018

Revenue growth by 45% to 473.5 million rubles

In 2018, Calltouch's revenue amounted to 473.5 million rubles (total cash flow revenue from Koltach Solutions LLC and Telemir LLC). This is 45% higher than in 2017. The company launched a full-fledged end-to-end analytics service and presented the market with a product for small and medium-sized businesses "Start +." In general, due to the launch of this product, the company plans to accelerate growth rates by another 15% in 2019, and also assumes that the share of small and medium-sized businesses will amount to 150 million rubles per year, while the customer base will double.

Expected revenue - 470 million rubles

In 2018, Calltouch's expected revenue is approaching 470 million rubles, which is 45% higher than in 2017 (data for November 2018). In general, due to the launch of a new product, the company plans to accelerate growth rates by another 15% in 2019, and also assumes that the share of SMEs will amount to 150 million rubles. per year, and the customer base will double.

2015

Almost 90% of companies that began using the Calltouch service in 2015 identified ineffective spending on the advertising budget. Between 70% and 80% of advertising campaigns on the Internet did not bring a single appeal with a sufficient number of visits. For some companies that began to use the service, before starting work with Calltouch, the cost of calls was so high that several more advertising campaigns could be launched for the price of one call. In this regard, the initial goal of optimization was to identify advertising campaigns and key phrases that "ate up" the budget without a result. The next step was to analyze the cost of requests with constant optimization of advertising campaigns on the Internet.