"Tasty - and the point" - the Russian chain of fast food restaurants, opened in the premises of the McDonald's chain after its closure in Russia and the full sale of all Russian business to entrepreneur Alexander Govor. The opening of the first restaurants of the chain took place on June 12, 2022.
Performance indicators
2023: Revenue growth 2.1 times to RUB 155.7 bln
At the end of 2023, the revenue of Sistema PBO, which manages the Tasty - And The Point fast food restaurant chain, reached 155.7 billion rubles. This is approximately 2.1 times more compared to 2022. Such figures are given in the financial report released on March 18, 2024.
Net profit of PBO System in 2023 was registered at 14.2 billion rubles. For comparison: a year earlier, the company suffered net losses in the amount of 11.6 billion rubles. Gross profit amounted to 27.5 billion rubles against a loss of 799.8 million rubles in 2022. Profit from sales in 2023 - 15.5 billion rubles against 8.1 billion rubles in losses a year earlier. The report also said that the cost of sales rose 1.7 times year-on-year, reaching 128.3 billion rubles.
It is noted that the high performance of 2023 is due to the fact that all enterprises of the network worked during the year, while in 2022 they were idle from mid-March to June. Establishments in 2022 gradually opened until the end of September: the fast food chain adjusted the menu, restored supply chains and invested in reopening outlets.
 | The high indicators of 2023 are associated, in particular, with the fact that throughout the last [2023] year all the enterprises of the network worked, new ones were opened - 37 (excluding the enterprises of franchisees and the Far Eastern region), all client services were finally restarted, including delivery, - the company said in a statement. |  |
As of March 2024, as noted on the site "Tasty - and Point," the network has more than 880 enterprises in 64 constituent entities of the Russian Federation. These restaurants serve almost 2 million visitors every day. The total number of jobs in Russia exceeds 62 thousand.[1]
2022
Revenue decrease by 2.3% to 73.5 billion rubles
The revenue of the company "System PBO" (the former McDonald's LLC) - the operating structure "Tasty - and the Point" - at the end of 2022 amounted to 73.5 billion rubles, having decreased by 2.3% compared to 2021. Net loss reached 11.3 billion rubles, while in 2021 a net profit of 2 billion rubles was recorded.
According to Prime, citing the financial statements of the PBO System, the loss from the company's sales in 2022 amounted to 5.4 billion rubles, a year earlier the figure was at the level of 3.9 billion rubles
The company "DVRP," which owns the restaurants "Tasty - and the Point" in the Far East received revenue of 667.7 million rubles for 2022. Year-on-year growth was 3.6%. The company's net loss amounted to 184.6 million rubles, loss from sales - 148.7 million rubles.
The press service of "Tasty - and Point" linked the drop in revenue with the closure of restaurants from March to June 2022.
| | Comparing the indicators of 2022 from 2021 is incorrect, since the network's enterprises did not work from mid-March to June and gradually reopened until the end of September. The company invested a lot in re-opening enterprises, in addition, all menu positions and services were not immediately restarted - for example, delivery, - the company explained to Prime. | |
Tasty and the Point also noted that the figures for January and February this year are higher than for the same period in 2022. "As for March, it is possible to compare the indicators only with 2021, for this month" Tasty - and the point "also shows results higher than those of the departed brand," the press service added.
Alexander Borisov, Chairman of the Council for the Development of the Consumer Market of the Chamber of Commerce and Industry of the Russian Federation, noted that losses were expected, because for a long time the restaurants were closed, and the company incurred staff maintenance costs. At the same time, a significant part of suppliers had to be changed and supply chains were built, and the terms of the new agreements became worse than McDonald's, he said.
'Delicious - and dot 'hit McDonald's sales figures
'Delicious - and the point'was almost entirely on McDonald's operating performance at the time of its departure from Russia. According to the general director of the network Oleg Paroev in November 2022, the share of "Tasty - and Point" from all checks punched in the three largest fast food chains in Russia is 54%. By comparison, McDonald's had 55% a year ago. And this despite the fact that the company did not work for almost three months, and delivery is just starting to start.
History
2023
Results of the work of "Auto distribution": 201 cars per hour and more than 8.5 million cars per month
The company "Tasty - and the Point" on February 16, 2024 shared the analytics of the work of the service "Auto Distribution," which as of mid-February 2024 is presented in every second enterprise of the network.
The company pioneers this concept in Russia and actively develops it when entering new regions or discoveries in existing ones. According to Tasty - and Point, the service is popular, as it helps to reduce service time and, at the same time, provides a simple client experience.
According to the company, in 2023, more than 105 million orders were issued through the Avtozrazdachi system throughout Russia. In January 2024, guests in cars made more than 8 million orders. The service provides an impressive percentage of sales: for example, in Moscow, orders for AvtoDistribution in enterprises equipped with this system account for more than 41% of total sales.
On average, each car on AvtoRazdach is serviced in three minutes. Most orders through "Auto Distribution" are issued on Fridays, and peak sales hours fall on the time from 12.00 to 16.00.
The leader in the number of serviced cars is the Vkusno - and Point enterprise at 63 Leningradskoye Shosse in Moscow: it regularly serves more than 100 cars per hour. In April 2023, it set a record for the Tasty - And The Point network - then in an hour Avtorazdacha served 201 cars.
And in the Far East, the Avto-Distribution lines in the network enterprises are equipped with a system of bilateral order receiving terminals - to serve cars with both left and right steering wheels. This solution was developed specifically for the Far East, taking into account the peculiarities of the local fleet.
| | "According to our data, every 7th car in the Russian Federation drives into Tasty - and Point, and more than 8.5 million drivers become our guests at AvtoRazdach every month," said Anna Patrunina, vice president for production of Tasty - and Point. | |
"Miratorg" and "Tasty - and Point" create in the Oryol region the production of French fries for 11.8 billion rubles
In mid-August 2023, it became known about an increase from 11.8 billion to 17.5 billion rubles in investments in the construction of a plant for the production of French fries in the Oryol special economic zone (SEZ). We are talking about a joint venture of Miratorg and a chain of fast food restaurants "Tasty - and Point" - LLC "Grand Frieze." Read more here.
Data breach of hundreds of thousands of job seekers
At the end of May 2023, it became known about the leakage of data from hundreds of thousands of applicants "Tasty - and full stop." According to the Infosecurity Telegram channel, hackers have made publicly available a database of job seekers in a fast food chain. The dump contains 295,914 lines and covers the period from January 1, 2018 to May 25, 2023. The file contains:
- names of candidates for vacancies;
- Query dates and sources
- age;
- citizenship;
- Mobile phone number (215,677 unique numbers)
- jobs;
- percentage of the test passing at the interview;
- status and place of work.
As the TASS agency reported on May 27, 2023 with reference to the press service "Tasty - and Point," the specialists of the security service and the IT department of the company began checking in connection with the appearance of information about a possible data leak from the site "Work - and Point."
| | At the moment, the security service and the IT department are checking the accuracy of the data leak from the site "Work - and Period," the message says. | |
Applicants use this site for employment in a fast food chain, for this they need to fill out a questionnaire indicating some personal data, there is also information about the availability of vacancies, points, etc.
If the fact of leakage of confidential data is confirmed, the company faces a fine for violating the requirements of Part 1 of Art. 13.11 of the Administrative Code of the Russian Federation (violation of legislation in the field of personal data), the maximum amount of which is 100 thousand rubles (by May 2023).
Infosecurity did not disclose the names of the hacker groups that attacked the company, and emphasized that the connection with Tasty - and Period and its Work - and Period division, as well as the reliability of the data, remains to be seen.[2]
2022
Opening 142 restaurants instead of McDonald's
In Russia, opened 142 restaurants of the network "Tasty - and Point" from 850 former McDonald's. This became known on June 27, 2022.
The general director of the chain Oleg Paroev said that it is planned to open all restaurant points in the Russian Federation in September 2022.
At the same time, the company intends to expand the number of establishments to one thousand in the next five years
According to him, most restaurants will be opened in Moscow[3] have [4].
Potato shortage
In June 2022, it became known that in some restaurants "Tasty - and the point" there will be no French fries and potatoes in a rustic way. This is due to the fact that 2021 in Russia has become a lean year for potato varieties, which is used for the production of potatoes in network enterprises. In addition, imports from markets that could become temporary suppliers of potatoes for enterprises in Russia have become impossible.
In full, potatoes will appear on the menu at the beginning of the next harvest year, in the fall of 2022, - RBC.
Agreement on the sale of the McDonald's chain in Russia to Alexander Govor
McDonald's Russian business will go to one of the largest local franchisees.
On May 19, 2022, it was announced that McDonald's would sell the business in Russia to the current licensee Alexander Govor, his company "GD" operates 25 McDonald's restaurants in Novosibirsk, Berdsk, Tomsk, Kemerovo, Novokuznetsk, Barnaul and Krasnoyarsk. He will run the network under the new Tasty brand - period.
Kairat Boranbaev, a relative of ex-President of Kazakhstan Nursultan Nazarbayev, was also called a potential buyer of the SPP company.
On June 2, 2022, the FAS approved the acquisition of McDonald's business in Russia by Alexander Govor's Club-Hotel company. Under the terms of the transaction, the seller has the right to buy the business back within 15 years.
Plan for the sale of assets and withdrawal from the Russian market or... brand change
McDonald's will resume work in Russia under a new brand in mid-June, retaining the team, restaurant chain and menu, TASS wrote on May 16, 2022, citing a source in the company.
"All of McDonald's assets are beingsold, all of the jobs are being saved, there will be a new brand, a new network of fast service businesses that will open in the places where McDonald's used to operate. We hope that the first opening will be in June, "a source told RBC.
At the same time, McDonald's statement about leaving Russia says that the new owner of restaurants will be banned from using the logo, name and branded menu of McDonald's.
On the same day, there were reports that McDonald's will resume work in Russia under a new brand in mid-June, retaining the team, restaurant chain and menu - a source in the company. McDonald's under the new brand will retain cooperation with suppliers, more than 90% of them are Russian.
McDonald's losses from the shutdown in Russia and Ukraine turned out to be 2.5 times more than expected
McDonald's losses from the shutdown in Russia and Ukraine turned out to be 2.5 times more than expected. This is stated in the company's report for the first quarter of 2022, which was published at the end of April.
According to McDonald's estimates, we are talking about losses of $127 million, including a $100 million write-off of products that could deteriorate due to the closure of fast food restaurants. Another $27 million in losses are for rent, services and staff salaries.
Earlier, McDonald's predicted that its losses as a result of leaving Russia would amount to about $50 million per month, but without taking into account the consequences of the suspension of restaurants in Ukraine.
| | Our restaurants in Ukraine and Russia remain closed. In both countries, we continue to pay salaries to our employees and provide them with additional support. But it is obvious to us that this crisis is far from over. The situation is constantly developing, we are analyzing our capabilities and expect to provide investors and shareholders with clear guidelines no later than the end of the second quarter [2022], - said McDonald's CEO Chris Kempczinski on April 28, 2022 at a conference on the publication of financial statements. | |
As Vedomosti writes in the issue of March 30, 2022, only its own McDonald's establishments have been suspended - about 85% of them. In Russia, before the start of the special operation in Ukraine, there were 850 McDonald's restaurants. Of these, 132 belong to three large franchisees: Development Growth LLC, GD LLC and Regional Network of Food Enterprises LLC (SPP LLC).
In the work of McDonald's restaurants in Siberia, which are managed by GD LLC, nothing has changed, the entire assortment is offered to guests in the same volume, Olesya Samcheleeva, marketing director of GD LLC, told Vedomosti. All 25 points continue to operate normally, she said.[5]
Suspension of McDonald's work in Russia will cost the company $50 million per month
Stopping work in Russia will cost McDonalds $50 million a month. This was announced on March 9, 2022 by the company's CFO Kevin Ozan.
| | This is a really difficult situation for a global company like us, "he stressed (quoted by Reuters). | |
On March 8, 2022, McDonalds announced the temporary closure of all its 847 restaurants in Russia. At the same time, the company promised to pay salaries to all employees of these institutions and offices (their total number is about 62 thousand). In addition to the cost of paying salaries, McDonalds' costs will come from production facilities that McDonald's leases, as well as supply chain operations, Ozan said.
The fast food chain did not specify how long the establishments in Russia will be closed. The decision to suspend work in the Russian Federation is associated with the start of a special operation of Russia in Ukraine, as well as the subsequent economic sanctions of the West against the country.
By March 2022, McDonalds independently manages 84% of its establishments in Russia, the rest work under a franchise agreement. The company clarified that all restaurants in the country will be temporarily suspended.
McDonalds employees, if the enterprises of the American company are nationalized in Russia against the background of sanctions, "will continue to work in the same areas, but under a different brand," said State Duma deputy and deputy chairman of the health protection committee Alexei Kurinny. According to him, the State Duma has already discussed such an opportunity "in the presence of appropriate infrastructure," suppliers and busy people.
On March 9, 2022, the Government Commission on Legislative Activities approved the second package of laws aimed at supporting the Russian economy. They also provide for the nationalization of the property of foreign organizations that have left the Russian market.[6]
Oleg Paroev - the new CEO of McDonald's in Russia
On February 2, 2022, it was announced the appointment of Oleg Paroev as the new CEO of the Russian representative office of McDonald's. In this position, he will replace Swiss Mark Karen, who has led the company since 2018. Karen will leave McDonald's LLC by the end of February 2022. Why it was decided to change the leadership is not reported. Read more here.
2020
Launch of online broadcast of cooking
On May 19, 2020, McDonald's announced the start of an online broadcast of the cooking process in Russia. Five webcams were installed in the kitchen of one of the Moscow restaurants to demonstrate compliance with high quality and safety standards, the company explained.
You can watch a live broadcast of how McDonald's employees work on the official website of the Russian representative office of the fast food chain.
McDonald's noted that in the context of the COVID-19 coronavirus pandemic, the company began to take enhanced sanitary safety measures. So, ultraviolet air disinfectants were launched in the kitchen, which work around the clock, and sanitizers were installed in the order area. Every day, employees additionally disinfect 59 zones, before each shift, their body temperature is measured (the same applies to couriers - before issuing orders).
Employees always work in masks and nitrile gloves, wash their hands at least once an hour. The McAvto and McExpress release windows are equipped with protective screens.
| | We understand that now it is especially important for consumers to know exactly how their favorite dishes are prepared, so we decided to demonstrate complete openness and invite all Russians to the McDonald's kitchen online, "said Irina Korshunova, director of the McDonald's quality assurance and sustainable development department in Russia. | |
It is noted that the broadcast was launched for the period before the opening of enterprises, when all guests will be able to visit McDonald's restaurants in person.
All McDonald's restaurants in Russia have switched to take-away and delivery since March 28, 2020 to ensure compliance with all safety measures to prevent the spread of coronavirus infection COVID-19.[7]
Launch of the first delivery-only restaurant in Russia
In mid-February 2020, it became known about the launch by McDonald's of its first delivery-only restaurant in Russia. This format, which does not involve serving visitors in the halls, is called Dark Kitchen. Read more here.
Bigmak in Russia is three times cheaper than in Switzerland
2019: McDonald's opens in Sberbank branch for the first time
In December 2019, McDonald's opened for the first time at a branch of Sberbank. Customers of the Moscow office at 16 Novoslobodskaya Street were given the opportunity to drink coffee from McCafe and order delivery from McDonald's (the service is provided by Delivery Club). Read more here.
2012: First major dividend to HQ
In 2012, McDonald's operates in Russia through two main operating companies:
- CJSC "Moscow-Makdonalds," which operates restaurants in, and To Moscow
- McDonald's LLC, which manages restaurants in the capital and other cities.
As of mid-January 2012, 310 McDonald's restaurants operated in Russia, of which:
- at least 193 you can buy maczavtrak,
- 144 restaurants serve visitors according to the Makavto system,
- 51 has a McCafe,
- 63 restaurants have children's rooms,
- in 131 - hold children's matinees.
- in 86 restaurants of the chain in Russia (at the end of October 2011) there was free Wi-Fi access provided by VimpelCom.
At the same time, there are no company establishments east of Tyumen and it is not planned to open them yet due to "too expensive logistics." However, the company is considering the possibility of building a large distribution center in the Alabuga special economic zone with the production of semi-finished products for organizing deliveries to restaurants that it plans to open further than Tyumen.
In Russia, according to the company, more than 80% of products sold in restaurants or used as raw materials are produced domestically, in Ukraine - 83).
The franchise scheme for opening restaurants in Russia in 2012 does not apply. In the Moscow district of Novo-Peredelkino, the McDonald's production complex operates, supplying semi-finished products to the chain's restaurants.
According to the results of 2012, the McDonald's chain slowed down revenue growth in Russia to 19.6%, according to data from the SPARK-Interfax database. The turnover of McDonald's LLC in 2012 increased by 24.6%, to 42.5 billion rubles. from 34.1 billion rubles. in 2011. The revenue of another operating company McDonald's in Russia - CJSC Moscow-McDonald's - amounted to 12.9 billion rubles. in 2012, an increase of 5.7%. The total revenue of the two companies increased by 19.6% to 55.4 billion rubles[8]%. This is about a fifth of the volume of the entire Russian fast food market, the volume of which Euromonitor International estimated in 2012 at $8.7 billion.
In 2011, the dynamics was higher: the growth was 24.8%. The gross profit of both Russian subsidiaries of McDonald's decreased in 2012 due to an increase in the cost of sold products. Thus, the gross profit of McDonald's LLC more than halved - to 9.1 billion rubles. from 21.5 billion rubles. in 2011, and the cost of goods and services sold increased to 33.4 billion rubles. from 12.7 billion rubles. Gross profit of Moscow-McDonald's CJSC in 2012 decreased 2.5 times - to 3.09 billion rubles. from 7.8 billion rubles, the cost of sold products increased to 9.8 billion rubles. from 4.4 billion rubles.
Net profit of McDonald's LLC in 2012 increased by 27.9%, to 4.7 billion rubles, profit of Moscow-McDonald's CJSC - by 12.8%, to 1.06 billion rubles.
The Russian subsidiaries of the American chain of McDonald's eateries sent almost all the net profit earned in 2012 to the parent company in the form of dividends, follows from the financial statements of McDonald's LLC and Moscow-McDonald's CJSC for 2012, published in SPARK. With revenue of 42.5 billion rubles. (an increase of 24.5% compared to 2011) McDonald's LLC received 4.7 billion rubles. net profit. The company allocated 4.4 billion rubles to pay dividends to the parent McDonald's Restaurants Operations Inc., according to the cash flow report. CJSC Moscow-McDonald's (manages restaurants in the capital region) with revenue of 12.89 billion rubles. and net profit of 1.06 billion rubles. paid 600 million rubles in dividends. The parent structure of the company, according to SPARK, is the Dutch Golden Arches European Holdings B.V.
In total, both Russian "daughters" sent 5 billion rubles. to pay dividends. These are their first such large dividends, follows from the reporting.
As of July 2013, McDonald's has 377 outlets in Russia. In 2012, the company opened 46 restaurants, in 2011 - 37. In the next three years, McDonald's plans to open 150 restaurants in Russia and actively develop franchising, McDonald's President in Russia and Eastern Europe Khamzat Khasbulatov said in February 2013.# [9].
McDonald's is one of the most successful restaurant business operators in Russia, unsuccessful points can be counted on one hand, "says Andrey Petrakov, executive director of Restcon.
2009: Creation of the Russian trade union
Since 2009, the Russian professional union of McDonalds employees has been operating.
1998
1996
Protest against the opening of the first McDonald's in St. Petersburg
The first restaurant with the "McAvto" function
In 1996 - the first Russia restaurant in with the function "McAvto" (customer service approaching cars) - To Moscow at the Severyaninsky overpass.
1993: First restaurant outside Moscow
In the summer of 1993, the second and third restaurants opened - on Ogaryova Street (now Gazetny Lane) and Old Arbat. In 1993, the first restaurant outside Moscow appeared - in Mytishchi.
1991
1990: First restaurant in Russia. Yeltsin at the opening
The company's first Russian restaurant (at that time the largest in the world, now remains the largest in Europe) opened in Moscow on Pushkinskaya Square (Bolshaya Bronnaya, 29) on January 31, 1990.
The opening of the restaurant was a real sensation: to get into it, you had to defend yourself for several hours in line.
The new institution contrasted sharply with traditional Soviet catering.
On the opening day, 30 thousand visitors visited the restaurant, which was a record for the McDonald's chain.
The chain of restaurants in Russia was opened by George A. Cohon, who owns the Canadian representative office of McDonald's.
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