Domino's Pizza Inc

History

2019: Use of GPS modules by suppliers of pizza

On July 16, 2019 it became known of what couriers of Domino's Pizza will be equipped with GPS modules that clients could monitor delivery of pizza at all stages. The innovation will appear in all pizzerias of network in the USA by the end of 2019.

To the middle of July of Domino's Pizza already offers an opportunity of tracking of the order in a personal account in mobile application and on the website. However this function is limited to the order fulfillment indicator. It is updated when the employee of a pizzeria manually enters information on the order fulfillment course when it is accepted in processing, cooking began, the supplier left to the address, etc.

Couriers of Domino's will equip with GPS sensors for tracking of delivery of pizza

The new option will allow users to see location of the courier after his departure that was it is possible to understand approximate time during which pizza will be received by the customer.

The company considers that this technology will be especially useful to owners of the franchizes Domino's Pizza and will help them to attract new clients as GPS monitoring increases efficiency of delivery by data transmission about each order from restaurant to the buyer and back.

The advantage of an innovation is, for example, that pizzerias can note orders with a delay to give them to other drivers and to deliver food quicker.

On the card several services for delivery of food began to use a possibility of tracking of the courier, including UberEats and Postmates earlier.

At the same time Domino’s Pizza is known for the technology experiments. For example, the network tests unmanned vehicles for delivery of dishes and applies artificial intelligence to control of quality of preparation of pizza. At the Australian restaurants the system of the "smart" cameras attached to a ceiling and directed to a table where pizza is put to monitor appearance of pizza is used.^[1]

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