GloraX

GloraX is a federal developer specializing in the construction of residential complexes, commercial real estate and social infrastructure facilities. For 2021, the land bank is 3 million square meters. m.

Digitalization

2022

Glorax digitalization began to be supervised by ex-deputy chairman of the Central Bank of the Russian Federation Sergei Shvetsov

On May 31, 2022, it became known about the appointment of Sergei Shvetsov as the new chairman of the Glorax board of directors. One of the tasks on which the former first deputy chairman of the Central Bank of the Russian Federation in a development company will focus will be its digitalization. Read more here.

Israeli Solutions Implementation Plan

GloraX can begin to implement Israeli innovative solutions in the field of proptech and contech. The company announced this on March 25, 2022.

The relevant negotiations are being conducted by GloraX and Trade the Economic Representative Office of the Embassy states Israel in. RUSSIAN FEDERATION The agreements involve the selection and provision to the developer of promising Israeli partners and their innovative solutions in the field of proptech and contech with the subsequent implementation of relevant technologies.

As of March 2022, GloraX analyzes projects of Israeli companies developing innovations in the areas of monitoring and controlling construction processes, improving their safety, using environmentally friendly and energy-efficient materials, smart home programs, developing marketing tools, etc.

Thus, the solutions of Clone and Constru make it possible to clearly monitor the implementation of the investment and construction project, comparing design data with budgets and implementation plans in automatic mode. The results are provided to all stakeholders and demonstrate a clear picture of the real state of affairs for each project, including a description of critical errors and possible risks of exceeding the budget and schedule.

The Pulser platform provides an opportunity to improve the process of managing daily tasks at construction sites, and the programs of Trusstor and Firmus based on data analytics help to avoid repeated errors in work. GOARC provides technology for industrial organizations designed to reduce accidents, save lives, reduce costs and enforce safety requirements.

A number of companies, such as Criaterra, Foldstruct, Kenaf Ventures are developing environmentally friendly materials from healthy formulations and a high degree of energy saving. Kite Bricks is the developer of smart brick, which is made of high-strength concrete to reduce the use of natural materials such as sand, iron and water in construction.

As part of the collaboration, the developer is considering the development of solutions for the Smart Home from Friendly Technologies and SwitchBee, which provide not only services for managing engineering solutions and appliances inside the apartment, but also improving the level of security and creating a healthy environment in the residential space. For example, Aura Air produces air filters that detect, trap and disinfect 99.9% of viruses, bacteria, mold and VOCs. They are ideal for any indoor space, removing particles up to 0.3 microns in size that are in the air, including allergens and viruses.

Innovative solutions from Israeli companies will enable GloraX to develop home sales technologies. Visual Estate has developed a platform for instant visualization of the virtual image of the future apartment with any desired design. This will allow buyers to see more diverse design options for future housing.

We review and analyze the innovative proposals of several dozen Israeli companies from different market segments that fall within the perimeter of our interests: from services to increase sales rates in projects to solutions to create the safest and most comfortable environment for residents of our homes of all ages. The development of new partnerships will allow our customers to offer new technological solutions to improve the comfort of living. And we, as a developer, use successful developments in increasing the efficiency of business processes, - said Dmitry Livshin, director of digital development at GloraX.

History

2024: Dmitry Kashinsky's appointments as CEO

On January 11, 2024, the GloraX development group announced the appointment of Dmitry Kashinsky as the new president of the company in which he previously served as chief operating officer. Read more here.

2023: Opening of mobile fijital office in St. Petersburg

The federal developer GloraX opened the first mobile fijital office in St. Petersburg, equipped with interfaces for immersion in the VR and AR space of the future residential complex. Digital technologies introduced in the office will help improve the customer experience. The company announced this on March 9, 2023.

The mobile sales office appeared next to the GloraX Zanevsky complex and became the first office of this format in the market of new buildings in St. Petersburg. Mobile offices are the epitome of the fijital philosophy (a combination of digital and physical experience) espoused by GloraX. The Fijital Office allows customers to gain a more complete understanding of the product and evaluate its benefits. For this, the office uses augmented and virtual reality technologies: holographic layout and VR glasses.

With the help of such devices, the buyer takes a virtual tour of projects, gets acquainted with architecture, infrastructure and landscaping, studies the interior of the selected apartment and views from the windows. The Sales Manager will provide all necessary information about the project and comment on the customer's visual experience. Also, the mobile office is equipped with a smart home system, a voice assistant with which you can control light, indoor climate and content broadcasting. Thus, customers will be able to try the functionality that will be implemented in GloraX Zanevsky.

The mobile office provides places for the work of two managers and the reception of clients. They have at their disposal a bright meeting room and a client area with panoramic windows. Comfortable conditions in the mobile office are supported by advanced autonomous engineering systems and ergonomic furniture. The exterior of the office is made in the recognizable corporate style of the company.

Our research has shown that most customers are willing to purchase an apartment digitally online, but 75% of customers still think it is important to visit the facility and get personal advice from the developer at the stage of making a purchase decision. Therefore, we have created a mobile office, which can later become a place of physical contact with customers in any city where GloraX operates in Russia. Made in a futuristic style with large panoramic windows and VR and AR interfaces, it fully reflects the fijital philosophy, "said Yegor Fedorov, commercial director of GloraX.

2022: Opening a mobile sales office in Moscow

Federal developer GloraX announced on November 11, 2022 that it was opening a state-of-the-art sales office integrated into the fijital format. The mobile office is becoming the next stage in the development of digitalization and the company's client service.

The sales office of the mobile format appeared To Moscow in the residential project GloraX Aura Belorusskaya. The next office will open before the end of 2022 next to the GloraX City Zanevsky complex and will be the first office of this format on the market. real estate St. Petersburg

Mobile offices are created according to individual design in accordance with the corporate style and philosophy of GloraX. They are implemented in the concept of fijital, where the combination of digital and physical experience allows customers to get a new and more complete understanding of the product. It takes into account the latest solutions in the field of ergonomics of space, uses futuristic design, introduced autonomous communications and technologies of augmented and virtual reality: holographic layout and VR glasses. With their help, the buyer makes a virtual tour of projects, gets acquainted with the architecture, infrastructure and surroundings of the house, studies the interior of the selected apartment, "tries on" stylistic solutions in the apartment.

In addition, the mobile office is equipped with a "smart home" system, a voice assistant with which you can control light, indoor climate, content broadcast and many other functions. There are also places for the work of two managers and comfortable reception of clients. The bright meeting room and client area with panoramic windows are equipped with comfortable furniture and technological gadgets.

The opening of mobile offices is a unique step in the market and another milestone in the sales history of GloraX. As part of the digitalization of the company, we had to provide for the modernization of all points of contact with the client. And one of the important challenges for us was the revision of the format of classic sales offices at the facilities. We are proud that we managed to develop and implement a unique format - mobile sales offices created in a futuristic style. They fully reflect the philosophy of the company: both in their appearance and in technological filling, - said Ruslan Syrtsov, vice president of the commercial block of GloraX.

According to the expert, the company conducted a study that showed that despite the willingness to purchase an apartment using digital technologies, 75% of customers need a physical visit to the facility and communication with the manager at the first stage of the transaction. Therefore, it was decided to leave sales offices at the facilities, modernizing them into a mobile format, which becomes a transition stage from offline to online.