Assets | Owners |
+ Heineken N.V. |
Aktivs
By the end of 2020, Heineken operates in 70 countries. The company's brand portfolio includes the following brands:
- Heineken,
- Amstel,
- Anchor,
- Buckler,
- Biere Larue,
- Bintang,
- Birra Moretti,
- Cruzcampo,
- Desperados,
- Dos Equis,
- Edelweiss,
- El Águila,
- Grosser,
- Guinnes Original,
- Foster's,
- Konigsber,
- Krusovice,
- Newcastle Brown Ale,
- Ochota,
- Primus,
- Sagres,
- Sol,
- Star,
- Strongbow,
- Tecate,
- Tiger,
- Zlaty Bazar,
- Zywiec.
Performance indicators
2021
2020: Net loss - 204 million euros, reduction of 8 thousand jobs
In early February 2021, the Dutch brewing concern Heineken reported a net loss for the entire 2020 due to the negative consequences of the COVID-19 coronavirus pandemic. The company also announced the reduction of 8 thousand jobs.
Heineken decided to eliminate almost 10% of its global workforce and will achieve savings of 2 billion euros ($2.4 billion) until 2023. The restructuring will cost Heineken about 420 million euros, it will reduce the cost of head office staff by 20%. Regional offices will also be affected by the changes.
Heineken said the timing of the restructuring will vary, but 20% of head office jobs are expected to be cut by the end of the first quarter of 2021.
According to a press release from Heineken, the net loss at the end of 2020 was 204 million euros, compared with net profit of 2.17 billion euros in 2019. Revenue for 2020 fell to 19.72 billion euros from 23.97 billion euros in 2019. Beer sales decreased by 8.1% in organic terms. However, Heineken sold more soft drinks, helped by sales of Heineken 0.0 and Maltina in Nigeria. The company said the segment has "great potential for growth" and that it plans to make non-alcoholic beer available everywhere.
Heineken noted that the alcohol-free segment of the beer market is growing at a faster pace - amid restrictions on sales and promotion of alcohol, as well as a trend towards a healthy lifestyle among consumers. The focus on non-alcoholic beer is part of a restructuring in which the company fires employees.[1]
Business in Russia
Main article: Heineken (Heineken Breweries United)
History
2022: Bill Gates bought a 3.76% stake in Heineken for €848 million
Microsoft founder Bill Gates acquired 3.76% of the securities of Heineken Holding NV, the controlling shareholder of the second largest brewing company in the world. The deal, which was announced on February 17, 2023 on the website of the Netherlands Financial Markets Authority ( AFM), exceeded €800 million.
Gates reportedly bought 6.65 million shares of Heineken Holding in person and another 4.18 million securities through the Bill and Melinda Gates Foundation. According to estimates, the value of this package amounted to approximately €848.2 million - in accordance with the market price of shares in the brewing company as of February 17, 2023.
According to Bloomberg, the day of the transaction by Bill Gates coincided with the start of the sale of Heineken shares by the Mexican company Fomento Economico Mexicano SAB (FEMSA): it offered securities worth €3.7 billion. Femsa announced the placement of Heineken NV shares worth €1.9 billion at a price of €91 apiece and Heineken Holding shares worth €1.3 billion at a rate of €75 each. Heineken Holding controls 50% of Heineken NV, a manufacturer of the same name beer, as well as drinks Amstel, Moretti and Sol. It is also reported that Heineken itself acquired its own securities worth approximately €1 billion.
The Bill and Melinda Gates Foundation also invested in Dutch grocery chain Picnic BV. In addition, it owns a 1.34% stake in Dutch fertilizer producer OCI NV. In an Ask Me Anything chat on Reddit, Gates previously wrote about being "not a big beer drinker."
 | When I find myself at something like a baseball game, I drink light beer to get into the atmosphere of all the other lovers of this drink. Sorry to disappoint real beer lovers, "the Microsoft founder said.[2] |  |
2021
Purchase of Distell, an African brewing company
On November 15, 2021, Heineken announced the acquisition of South African wine and spirits producer Distell Group Holdings for €2.2 billion. With this deal, the buyer created a new regional group to compete with larger rival Anheuser-Busch InBev and alcohol giant Diageo. Read more here.
Getting control at India's biggest beer producer - UB Group
In June 2021, Heineken N.V. acquired at auction for $730 million a 15% stake in United Breweries Limited by Indian entrepreneur Vijaya Mallya. After that, Heineken's share in the company increased to 61.5%.
2020: Global Beer Market Share - 10.9%
At the end of 2020, Heineken occupied 10.9% of the global beer market (data from Euromonitor International UK). Read more here.
1963: Brick Bottle
Notes
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