Ketchum

Ketchum is an American company. For 2017, it is part of the Omnicom Public Relations Group. The company is headquartered in New York City.

Areas of activity

For 2017, Ketchum operates in more than 70 countries.

Ketchum provides strategic planning, creative campaign development services to its clients, enabling measurable results, building brands and managing company reputations.

Business in Russia

Main article: Ketchum Russia

Since 1995, the agency has had partners in Russia, and in 2010 Ketchum acquired a controlling stake in the Russian PR agency Maslov PR.

History

2022: Transfer of business in Russia to local managers after the outbreak of conflict in Ukraine

In March 2022, after the start of Russia's special operation in Ukraine, the Ketchum agency (part of the Omnicom Group holding) announced "withdrawal from the Russian market" - control over the company was returned to the co-founders and partners of the Moscow office, Mikhail Maslov and Sergei Chumin. The company continues to operate under the maslov: agency brand. Read more here.

2014: Severing relations with the Russian government

In the 2000s and early 2010s, Ketchum Inc and its subsidiary GPlus Europe were one of the PR agencies used by the Russian government to create the benefits of working in partnership with Russia.

On December 12, 2014, the company announced the termination of its relations with the government of the Russian Federation.

2009: Takeover of German agency Pleon

On June 16, 2009, Ketchum announced a merger with Pleon, based in Düsseldorf in Germany and known in Europe as "Ketchum Pleon," and later renamed Ketchum.

1996: Joining Omnicom Group

In 1996, Ketchum merged with Omnicom Group. Campaign headquarters moved to New York City. The advertising division retained the Ketchum name and Pittsburgh headquarters until its merger with Earle Palmer Brown in 1999, which gave Omnicom exclusive rights to the Ketchum brand.

1923: Founding of the Company

The company was founded on May 22, 1923 by George Ketchum in Pittsburgh (USA) as an advertising company that later became involved in public relations.