Omnicom Group

Aktivs

For 2014, the Omnicom Group includes advertising networks BBDO, DDB and TBWA, as well as numerous local agencies.

In 2017, the company included the Omnicom Public Relations Group holding, which in turn includes three agencies, including Ketchum.

Performance indicators

The company's revenue in 2013 was 14.5 billion dollars (+ 2.6%), net profit - 991 million dollars (-0.7%).

Business in Russia

2022: Transfer of Russian business to shareholders from the Russian Federation after the outbreak of conflict in Ukraine

In March 2022, the advertising and communication holding Omnicom announced its departure from the Russian Federation and the transfer of its Russian business to local shareholders.

We can confirm that Omnicom is leaving Russia and is cooperating with local partners to get rid of all its investment positions, Omnicom said in a statement published on the company's official website.

Omnicom Group Office

It also said Omnicom is making efforts to "secure the future of Russian counterparts, some of whom have been with Omnicom for decades," and is also taking every possible measure to provide the necessary assistance to "more than 200 of its counterparts" in Ukraine and their family members.

By mid-March 2022, Omnicom holding in Russia is represented by several groups: media OMD OM Group, Media Direction Group and creative BBDO Group, DDB Russia and TBWA Russia Group. OMD OM Group said it continues to operate as usual.

Omnicom Group will continue its cooperation with the Russian office, while preserving all business units, network technologies and tools, to work with global and local advertisers. OMD OM Group continues to operate as usual and fulfill all obligations to our customers, suppliers and employees, the OMD OM Group press service said.

The press services of BBDO Group and Media Direction Group also said that the companies by mid-March 2022 continue to operate as usual, maintaining the previous approach to work and fulfilling their full obligations to their customers. Detailed statements were made in DDB Russia, they also explained that changes in the structure of the agency are not planned.

Omnicom is the latest of the six largest international communications holdings to respond to Russia's conflict with Ukraine. Publicis Groupe and Dentsu also decided to transfer assets in Russia to local shareholders.^[1]

2014: BBDO Russia

By 2014 In Russia, the company is represented by the BBDO Russia group.

History

2024: Interpublic Group Purchase

On December 9, 2024, the American advertising holding Omnicom Group announced the purchase of its competitor, Interpublic Group. As a result of the merger, the largest player with a total annual revenue of $25 billion and a capitalization of more than $30 billion will appear on the global advertising market. Read more here

2020: Developing an OmniGOV PR strategy for censorship during the COVID-19 epidemic

The Underside project has published a translation of the journalist Eun Davies investigation into the British PR strategy OmniGOV, which the British government used during the COVID-19 pandemic to intimidate the population and form a "unified version of the truth." OmniGOV is just one of the psychological projects of the country's authorities, which promoted "social responsibility," but in fact was an instrument of pressure on the media for failure to comply with the instructions during a pandemic.

The "covid" media strategy was developed by the largest advertising company Omnicom, which cooperates with the Ministry of Defense and the British government.

Back in 2018, the G7 countries, at the suggestion of Britain, agreed on a "rapid response mechanism," that is, to jointly defend a common point of view on key international and political issues.

After that BBC , they organized the Trusted News Summit, which formed a global media cartel from the European Broadcasting Union (EBU), Facebook (, Meta recognized as an extremist organization in),, Russia Financial Times First Draft,, The Google Hindu,, AFP, The Wall Street Journal CBC/Radio-Canada,, and. Microsoft Reuters Twitter

So, after the creation of Sputnik V, Britain launched an information campaign to discredit the Russian vaccine in Eastern Europe, which was dispersed by the BBC, Reuters, Internews, as well as controlled NGOs.

Western countries later actively use information strategies of the "covid" time, including in the war against Russia during the conflict in Ukraine. The Underside investigation claims that since the pandemic, the information agenda of Britain and other G7 countries has been formed by a trusted news cartel, which is managed by Omnicom. After the pandemic, one of the main horror stories in the West was "Russian propaganda and disinformation," which any miscalculations of Western governments are attributed to.

2013: Failed merger with Publicis Groupe

In July 2013, the French Publicis Groupe and the American Omnicom Group agreed to merge the companies, which was supposed to create the largest advertising group in the world with revenue of $23 billion and remove market leader WPP Plc. After 9 months, the companies abandoned the merger. See Publicis Omnicom Group for details.