Kolos Kuban

History

2026: Magnit bought Kolos Kuban for 1.8 billion rubles

In March 2026, the Magnit retail chain acquired the Kolos Kuban fruit and berry farm in the Krasnodar Territory. Taking into account the debt burden of the enterprise, the amount of the transaction could reach 1.8 billion rubles.

The perimeter of the agreement included 262 hectares of land in the Crimean region. Of these, 155 hectares are occupied by a fruit-bearing garden. According to the investment director of BGP Capital Yuri Levitsky, the market price of gardens is 1-1.3 billion rubles.

Areas under blueberries on the farm occupy 73 hectares, under apple trees - 82 hectares. After the completion of the transaction, Magnit announced an expansion program: the area of ​ ​ the berry is planned to be increased to 130 hectares, the apple orchard - to 132 hectares. Investments in the modernization of production will amount to 1.4 billion rubles. The funds will be directed to the construction of a cold warehouse, a gasification chamber (premises for ripening fruits), as well as the installation of new sorting and packing lines.

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Фото: Alexander Miridonov/Kommersant

With reaching its design capacity in 2026, the farm will be able to produce 78 tons of blueberries, which will close 12% of the network's sales in the summer. After increasing the area, this figure will reach 31%. According to Magnit Data, sales of blueberries in the network in 2025 increased 1.5 times, and now this berry ranks first in popularity among buyers, overtaking strawberries, currants and raspberries.

Apple production at the new site in 2026 is projected at 2.23 thousand tons - this is only 2% of the retailer's annual demand. Nevertheless, the company considers this asset as an opportunity to increase expertise in this category.

Yuri Levitsky from BGP Capital notes that the presence of its own agricultural assets allows the retail network to control the cost and quality of products in the complex ultra fresh category (products with a shelf life of 3 to 5 days). The margin in this segment can be 50-100%, which makes the direction high-margin.^[1]

2023: Kolos bought 50% of the manufacturer Kolos Kuban

On December 19, 2023, it became known that the Stavropol JSC SHP Kolos entered into an agreement on the purchase of 50% of the Kolos Kuban agricultural enterprise, which specializes in the production of apples and blueberries. Information on the amount of the transaction as of the specified date has not been disclosed.

The company "Kolos Kuban" was created in 2018. Prior to the transaction with SHP Kolos JSC, Vladislav Ponamarenko was the co-owner of Kolos Kuban, and another 50% belongs to Dynasty CJSC. In turn, the owner of the Dynasty was Valentin Manturov (died in 2019) - the full namesake of the father of Deputy Prime Minister Denis Manturov.

JSC "SHP Kolos" entered into an agreement on the purchase of 50% of "Kolos Kuban"

"Kolos Kuban" grows grain and is engaged in gardening on the territory of about 1.8 thousand hectares. The company's website says that it offers various products to farmers - from a variety of grain crops and animal care products to specialized feed and complex grain mixes. It is known that by 2022 Kolos Kuban has invested more than 1.7 billion rubles in laying gardens on 84 hectares and planting blueberries, and in total plans to invest 3.5 billion rubles in the business.

SKH Kolos, in turn, is one of the founders of the Kazminsky Dairy Plant (Dairy Legend brand), where Stavropolagrosoyuz LLC owns a share. The acquisition of 50% in Kolos Kuban may be interesting for Kolos for several reasons. The general director of Growth Technologies Tamara Reshetnikova, in particular, notes that gardening remains an attractive business - including after the rise in apple prices in 2022. And the cultivation of blueberries is seen as one of the fastest-growing areas of the industry. The potential to increase the production of this berry is very high - given that as of 2023, more than 85% of the market is imports.^[2]

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