M. Kosmetik
Russia
Central Federal District of the Russian Federation
113152, Moscow, Zagorodnoe shosse, 10, bldg. 7
Content |
History
2026: Launch of delivery from darkstores
M.Kosmetik launches delivery from darkstors to strengthen the offer online. The first darkstore "M. Kosmetik" opened in Krasnodar at the address: st. Vasnetsova, 39. Magnit announced this on January 20, 2026.
The range of darkstore is almost three times more than the average in stores (8 thousand): about 23 thousand are presented here. SKU, of which more than 10 thousand positions were previously unavailable to M. Kosmetik customers. In particular, the offer of local Russian brands of care cosmetics and household chemicals has been expanded. The darxtor range also includes new brands of household chemicals, cosmetics and hair products. In the near future, it is planned to increase the assortment to 40 thousand. SKU.
In the delivery zone from Darkstor there are about 1 million inhabitants, the delivery radius - up to 20 kilometers. The average delivery time is about an hour.
In 2026, after testing delivery from darkstore in Krasnodar, M. Kosmetik plans to scale this model, including to other large cities.
Шаблон:Quote 'author=said Andrey Bodrov, director of business format "Magnit Cosmetic."
2025: Launch of delivery from greystors in Moscow and St. Petersburg.
In 2025, M.Kosmetik launched delivery from greystors in Moscow and St. Petersburg. 79 operating stores were converted to this format. The range of greystors is larger than in ordinary retail outlets (about 11 thousand items of goods against 8 thousand on average across the network), which allows you to provide an expanded offer for customers. All objects were selected so as to cover the delivery of the entire city within up to 60 minutes. Now online orders in two megacities from the application "Magnet: Promotions and Delivery" are delivered only from greystors, the rest of the stores "M. Kosmetik" serve offline buyers, and also work as points of issue of orders within the framework of the pickup service.
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