Media3

Assets

After the sale of printed media activity of Media3 holding was stopped. For August, 2014 de jure it exists, de facto - no. The assets given below are controlled by Dmitry and Alexey Ananyevymi.

"Polygraphic complexes"

• OID Media-Pressa LLC
• PC Ekstra M Ltd

Distribution of the press distribution networks of ARIA-AIF Ltd which integrates:

• MOS "Soyuzpechat",
• Metropress SPB LLC,
• JSC Rospechat Chelyabinsk and 11 more regional networks
• Also Ananyevy possess Ekstra-kuryer company: for August, 2014 more than one thousand distributors working in it deliver the press in mailboxes of the Moscow houses.

Internet

• Tvigle.ru
• Cian.ru
• Dmir.ru
• Homepage.ru

Performance Indicators

Turnover of assets under management Media3 in 2008 — about 14 billion rubles. On aggregate turnovers of assets of Media3 is one of the largest media holdings of the country and the leader in the market of printed media in the general circulation of editions.

History Media3

1999-2006: Purchase of key media assets

1999 — a large share block of JSC Pressa-1 (the former Publishing house of the Pravda newspaper, later — the Media Press PC

2000 — a controlling stake of "AIF"

2003 there is a Metropress distribution network (St. Petersburg)

2004 — 50% of stocks of the Trud newspaper, the MOS "Soyuzpechat", consolidates 74.9% of "AIF"

2005 — 50% of the stocks Trud

2006 — 75% minus 1 stock of Ekstra M Ltd

2007: Creation of Media 3 holding

PromSvyazKapital created Media 3 holding in 2007, it included Extra-m purchased at the beginning of the 2000th years of the Trud and Argumenty i Fakty newspaper ("AIF"), free, Ekstra-M and Media-Pressa printing houses.

2008: Purchase of Center Plus newspaper for $10 million.

In 2008 "Media 3" purchased other newspaper of free declarations — Center Plus approximately for $10 million. The holding created distributor network "Front page" which became the largest in Russia on revenue, the former CEO "Media 3" Maxim Melnikov told RBC. For August, 2014 at it more than 2 thousand booths and shops.

2008 — 100% of stocks of the V Kazhdy Dom newspaper (Yekaterinburg)

In 2009 it was reported that Media 3 buys a large share block of JSC O2TB, management company of the TV channel of the same name. The deal was going to be closed until the end of 2009. One of owners of "O2TB" — Vasily Lavrov told that Media3 will receive control over the company, but refused to specify about what share block he there is a speech. According to Lavrov, Media3 suggested owners of "O2TB" to sell a share block in 2008, but negotiations dragged on because of crisis.

2011: Investments into Tvigle.ru and Dmir.ru

In 2011 "3" invested Media in the Tvigle.ru video portal and also purchased the Business World Online Internet company managing the portal of online declarations Dmir.ru.

2012

Sale of the Trud newspaper

In February, 2012 it became known that the rights to the edition of the Trud newspaper passed from Argumenty i Fakty Ltd to Gazeta Trud LLC as which buyer, in turn, the Public institute of free journalism acted. Transaction amount was not disclosed. In 2014 the publisher of the Trud newspaper declared bankruptcy.

The CEO "Media 3" Maxim Melnikov specified that sale of Trud is a part of strategy of holding: "Our task — to concentrate resources on development of the strongest assets of our portfolio and on expansion of presence at media market segments with the greatest dynamics of growth, in particular, digital".

At this time "Media 3" actively considers online projects in the field of e-commerce, content and mobile applications for further investment. At the same time the holding acts not as the venture, but strategic investor focused on the long-term growth of business.

Investments into the Zarplata.ru project

In 2012 brothers Ananyev invested in the Zarplata.ru project.

2013: Purchase of the website Cian.ru

In 2013 brothers Ananyev purchased the website about the real estate of Cian.ru.

The Ekstra-M newspaper in 2013 was closed.

2014

Transfer of "AIF" to the Government of Moscow

On March 7, 2014 the Government of Moscow purchased the federal newspaper Argumenty i Fakty. Preparation of the transaction was known since summer of 2013. The newspaper was sold without printing house.

Authorities of the capital are going to tell through Argumenty i Fakty about the policy and life of the city. The edition will remain federal, i.e. will continue to appear in all largest cities of the country. 150 million rubles will be selected for development of the newspaper, according to Vedomosti.

Argumenty i Fakty was purchased at Media3 company by bank transfer on condition that the mayor's office will undertake debt repayment of the newspaper. At the time of the transaction the debt load of "AIF" made two billion rubles. Revenue in 2013 made 2.5 billion rubles. At the end of 2013 the edition took the credit of one billion rubles in Bank of Moscow.

The Vedomosti newspaper wrote that the Moscow authorities became interested in purchase of "AIF" in July, 2013. Then the transaction was estimated at 75-120 million dollars.

Regional editions of the company, including St. Petersburg Extra-Balt, were also sold.

Sale of Center Plus newspaper, stop of work of "Media3"

In March, 2014 the PromSvyazKapital group of Dmitry and Alexey Ananyevykh sold the last from the newspapers remaining with it — Center Plus. The company managing newspapers "Media 3. At the same time PromSvyazKapital saved printing house, distribution and Internet division.

PromSvyazKapital wanted to close long ago printing business — and when the main newspapers were sold, the need for management company disappeared.

"De jure the Media 3 holding exists, de facto it is liquidated, each enterprise has the management and the Board of Directors, at the same time PromSvyazKapital owns control shares in the remained assets" — Melnikov, the former CEO of Media 3 tells.

PromSvyazKapital, according to him, saved printing house, distribution of newspapers and Internet division. Before sale of newspapers annual revenues "Media 3" according to IFRS were about $500 million.

Names of buyers and transaction amount in the company are not opened. New owners integrated two releases — "Centre Plus the East" and "Centre Plus the West", now they distribute one newspaper across all Moscow.

"Now absolutely other edition, is not free declarations in pure form, but the promotional and informational edition, it has no relation to the former newspaper — even the name another [Centre Plus instead of Center Plus], advertizing at us occupies only a third of the printing space" — the CEO of Centre Plus company Alexander Mostovoy says^[1].

The media agency selling advertizing in the press considers that revenue Center Plus at the time of sale could make about 10-20 million rubles (about $500-600 thousand) a month. At the beginning of 2014 the number of advertizing slightly grew in the newspaper, the manager of one of the media companies tells. Advertizing spaces Center Plus, according to TNS, increased A4 97 bands in size for January, 2013 to 126 in January, 2014, but then, in April, fell up to 75 again.

The CEO of ID Komsomolskaya Pravda Vladimir Sungorkin assumes that the newspaper could be redeemed for debts. "Perhaps, expensive real estate in the center of Moscow as it was with Trud and "AIF" is registered for the newspaper — he assumed.

According to analytical center Vi, revenues of specialized advertizing media for the first half of the year 2014 in comparison with the same period of the 2013th dropped almost by 30%, up to 886 million rubles.

The expert of analytical center Vi Alexander Efremov notes that increase in a share of texts and reduction of number of advertizing — the general trend for newspapers of free declarations and the only way to hold audience: for example, also the most successful advertizing newspaper — Subway acts this way. According to Sungorkin, Komsomolskaya Pravda owns federal network of newspapers of free declarations "VA Bank": "It is profitable, indicators good".

For August, 2014 the website of Media3 company was disconnected, and the domain www.media3.ru was open for free registration.

Sale of the website Zarplata.ru

On September 30, 2014 it became known that Hearst Shkulev Media (HSM) closes the transaction on purchase of the website Zarplata.ru, the co-owner of holding Victor Shkulev told Vedomosti. The seller of an asset — 100% of shares of Зарплата.ру LLC — Dmitry and Alexey Ananyevykh's PromSvyazKapital. It was confirmed by Maxim Melnikov (manages media assets of PromSvyazKapital).

PromSvyazKapital sells Zarplata.ru as a non-core asset, Melnikov. Holding explained decided to focus Internet and business, connected with placement of declarations (so-called classifieds), on a real estate subject, he says. In 2013 the holding purchased one of the services for sale and purchase of the real estate, most popular in Russia — Cian.ru — and in the spring of 2014 ujlf integrated it with the section Real estate of the project "Business World Online" (dmir.ru) in Cian group, Melnikov told. Other thematic verticals of dmir.ru are cars, trucks, spare parts — PromSvyazKapital sold. First of all heads of these projects were buyers, he says. Zarplata.ru PromSvyazKapital has the last non-core asset such.

The parties refused to disclose the transaction amount and the income of Zarplata.ru. Audience of the website — 80,000-40,000 unique visitors a day, Shkulev specified, it enters the five of the most visited online projects about work in the capital. The project was started at the beginning of the 2000th and in 2012 became a part of the Media 3 holding managing media assets of group of PromSvyazKapital. Unlike HeadHunter.ru the website Zarplata.ru specializes in placement of vacancies and the summary of blue-collar workers, i.e. not leading employees, Melnikov says.

Gains the main part of income of Zarplata.ru not from advertizing, namely from placement of declarations, he specifies:

"Similar structure of revenue and at other our regional websites. The last year we actively were engaged in development of services for placement of declarations in our network. At the same time increased also income from advertizing, including federal"^[2].

Notes