Nikita Online

Products

Nikita sells to users different content for mobile phones — images, audio recordings, a flash animation, games.

For years of the existence the company developed more than hundred games of different genres and localized more than fifty. For February, 2012 Nikita Online has offices in Moscow and Rostov-on-Don and operates in the markets of Russia, the CIS and the Baltic States with fifteen projects:

Client games

• King of Kings 3,
• "SOUL",
• Karos Online,
• Rappelz,
• "4Story: Wars of Kingdoms",
• "Masters of Dragons",
• Fantazium,
• "Sphere",
• "Sphere: Regeneration",
• "House 3",
• "Sphere 2 Arena"

Browser games

• WebRacing,
• Lost Magic,
• "I, feudal lord",
• Tako Online.

GameXP network

History

2010: MCP transfers the company to the control of InMedia

In 2010 MCP transferred Nikita provider to the control of InMedia, the CEO of InMedia Ekaterina Sedinina said in April, 2013 (the former adviser to the CEO Nikita).

"Purchase of this asset, but as MCP could not make actions with the assets (they were under arrest) was initially planned, the transaction did not take place, - the CEO of InMedia says. - Now negotiations on purchase were resumed"^[1].

2012: 7 million users

The number of the unique users registered in projects of the company for February, 2012 exceeds 7 million. Each of these seven million has an account on social network GameXP which allows to play all Nikita Online projects by means of a single system of authorization. Thus, at assessment of number of audience only unique users, but the accounts which are not created by them in the games published by the company were considered.

The Nikita Online company will continue to develop social network GameXP both for users, and for developers. Already now creators of online games can estimate advantages of access to multimillion audience of players in the environment with the developed system of services: billing, voice chat, round-the-clock service of care of players, etc.

The GameXP Connect platform allows to connect new games to social network GameXP quickly. For the beginning developer — it is an opportunity to reach monetizations qualitatively new level, and for the experienced studio starting the new project — a guarantee of sure start.

Three games Nikita Online already work at the GameXP Connect platform: "I, feudal lord", Lost magic and Tako Online. Also at a stage of signing there is a number of games from the Russian and foreign developers whose start is planned for 2012.

2014: inMedia redeems a share of MCP

In June, 2014 it became known that the inMedia investment company of Evgeny Zhulanov completed purchase of provider of mobile content of Nikita from Marshall Capital fund of Konstantin Malofeyev and purchased value added services provider of cellular communication Intech company. Only Nikita was estimated approximately at $10 million. Sale of provider became possible after the settlement agreement of Malofeyev with VTB: assets of the businessman were frozen for the period of a lawsuit with "subsidiary" of bank.

Manages a company performance of inMedia since 2010. But the group could not purchase provider long time: the former owner — Marshall Capital of the billionaire Konstantin Malofeyev (in 2010-2013 was the largest minority shareholder of Rostelecom) — had to display at first assets from under arrest.

In August, 2011 the court in London as an interim measure in the claim of VTB Capital froze transactions with the property of Marshall Capital. VTB required to indemnify the loss caused by fraudulent activity which result was a write-off from bank accounts more than $225.05 million as the credits to structures of Marshall Capital. Arrest of assets worked till February, 2014 — till the moment when Malofeyev signed the settlement agreement with VTB.

According to a source of RBC, Nikita in the transaction estimated "more expensive than $10 million".

Besides, ownership of Nikita meant reputational risks. In the summer of 2011 Malofeyev founded League of the safe Internet — non-profit organization which is engaged in identification of content which is not intended for children in Network. The league, for example, drafted the law on creation in Russia of the register of the prohibited websites with promotion of suicides, drugs and a child pornography. In 2012 the blogger Anton Nosik detected advertizing of images of the Russian pornstar of Elena Berkova on the website Nikita and accused Malofeyev of hypocrisy.

The CEO of inMedia Ekaterina Sedinina told RBC that Nikita and the Rostelekontent content aggregator which works including with Rostelecom will be attached to Intech.