Playkey

Playkey cloudy is a gaming platform. For the operation of the platform, more than 100 are launched servers based on, Nvidia Grid located in,, and London. Frankfurt Amsterdam To Moscow As of May 2019, Playkey employs over 45 professionals in R & D, and partnership agreements have already been concluded with major game publishers, including Ubisoft Bethesda and Wargaming.

History

2021: Mail.ru Group bought Playkey

At the end of May 2021, it became known about the sale of Playkey to Mail.ru Group. The participants did not disclose the cost of the transaction. It is planned to close it during 2021.

Under the terms of the agreement, Mail.ru Group received 80% of Playkey. The remaining shares, judging by the data of the SPARK-Interfax system, belong to individuals: the founder of the company Yegor Guryev owns 6.8% of the company, another 6.58% - Vadim Andreev and Alexei Lykov. Mail.ru Group is negotiating by May 25, 2021 to acquire the remaining 20 percent stake in the developer of the gaming platform.

We acquire Playkey as one of the leaders in the local cloud market in terms of technology. Before conducting this deal, we analyzed all the platforms existing in the world, and came to the conclusion that Playkey is the best for a number of parameters, the Mail.ru Group said.

Mail.ru Group acquired Playkey

According to the CEO of Mail.ru Group Boris Dobrodeev, Playkey technologies will allow the group to develop the MY.GAMES gaming division faster and spur the growth of the gaming ecosystem of the entire company.

As a leading player in the market, we are actively investing in the development of technologies and services that will become the new reality of tomorrow, "he said.

Commenting on the deal with Mail.ru Group, the head and founder of Playkey, Yegor Guryev, called it an important stage in the development of the startup, given the technological capabilities, infrastructure and expertise in the gaming industry that the Internet holding has.

Preserving the current team and all our achievements, we get good opportunities for further growth of expertise, and therefore we consider the decision to conclude a deal with the leader of the game segment in Russia to be correct and promising, "he said.

According to Guryev, Playkey made the first integration with the Armata game from Mail.ru Group back in 2015, and since then the companies have been discussing possible cooperation options.^[1]

2020: Availability of the game service in the Cloud gaming martekplace from MTS

On July 23, 2020, MTS PJSC, a Russian company providing digital, media and telecommunications services, announced the launch of a marketplace in the field of cloud gaming, combining all the platforms presented on the Russian market - GFN.RU (on NVIDIA GeForce NOW technologies), Loudplay, Playkey and DROVA. More details here.

Notes