Price ru

The Price.ru/Begun consolidated company is e-commerce and the advertizing platform combining the commodity and price aggregator with a management system for different advertizing tools from "a uniform personal account". The platform allows clients not only to place commodity offers on the Price.ru portal, but also to connect additional channels of involvement of potentially interested clients. Price.ru develops constantly and supplemented with new services, becoming the platform of a full stroke on sales management on the Internet.

Price.ru daily accumulates offers on 1500 categories, from more than 3000 online stores. Monthly audience of service according to these TNS of 4 million users (data for December, 2014, all Russia, age 12-64). In the summer of 2017 the audience of Price.ru makes only 1.7 million users a month. At the main platform on a price comparison Yandex.Market 19.4 million users.

Price.ru  is the Internet reference book on firms and the prices in the market of computers and hi-tech of the equipment. Since  January, 2006 enters into Rambler holding. Since 2012 became a part of the united company Begun, Price, Ferra.

History

2018: Rambler Group agreed about sale of Price.ru to S8 Capital holding

Rambler Group reached in November, 2018 the sales agreement of 100% of stocks of the largest service for profitable Internet purchases of Price.ru to diversified holding of S8 Capital. According to the agreement, terms of transaction do not reveal.

"For us it is the successful transaction which confirms high quality of examination of Rambler Group regarding development of online projects — the member of managing committee Abramyan Raphael noted. — We actively advanced Price.ru since 2016, and during this time the company doubled the revenue. At the same time, for Rambler Group this asset is not profile. Our strategy assumes focus on a segment of media and entertainments in this connection we made the decision on sale of Price.ru. Proceeds will be aimed at the development of group".

As a part of Rambler Group grew from service of a price comparison Price.ru to the platform for economical online shopping which provides a cashback on any purchases on the Internet and 11,000 promo codes for discounts. In addition, Price — the reseller of the products Google Ads for a SME segment of the Internet companies in Russia. The cumulative advertizing budget which is in management of Price for this period grew by 4.5 times.

"Acquisition of Price.ru corresponds to the development strategy of holding focused on diversification of the business directions and creation of a single multifunctional digital platform" — the marketing and sales director of S8 Capital Anastasia Goryacheva specified.

2017

Growth of revenue by 65%

Revenue of service for shopping of Price.ru grew by 65% in comparison with a similar indicator of 2016.

"In 2017 revenue of the company including a price aggregator and our advertizing products — a remarketing, a partner network, the RTB platform, increased by 1.5 times. At the same time the income of прайс-агрегаторàPrice.ru grew by 2.5 times in two years" — the managing director Sukhovey Elena told about financial results of year.

Partners of Price.ru are more than 4 thousand online stores. Monthly audience of the website — more than 6 million people. The indicator thanks to development of services for profitable online shopping was succeeded to increase the companies. In 2017 purchase of goods with discounts became the most popular method of economy at Russians. 48% of consumers visit shops for the sake of promotion actions.

"The section from 100,000 discounts is updated everyone half an hour. Also we aggregate 6.5 thousand actions and promo codes, and still we return a cashback to 10% for purchases. Especially for economical mummies with children to 7 years we daily place hot offers in the Housekeepers and Kupilka group on social network "VKontakte". For young and sports we conduct the sales channel in "Telegram". The more precisely content and the communication channel with target audience, the higher it loyalty, so, and conversion is picked up" — the managing director of Price.ru Elena Sukhovey reported.

As the exclusive partner of Google (status Google Premier Partner) the company is the certified and sales professional of services of AdWords. Through Price offices more than 1000 advertisers, including large online stores, market leaders of microfinancial services, banks, official automobile dealers monthly accommodate. In the 2017th Googlenazval Priceluchshim the seller of year on involvement of new advertisers in the New Customer Olympics nomination.

"In a year the pool of clients of Price increased by 1.5 times. Now advertisers spend much more for performance marketing (the volume of the Russian market of Internet advertizing in 2017, by our estimates, was about 160 billion rubles). They look for not just the systems of purchase of advertizing, and experts who create their campaigns estimate efficiency and optimize all process daily" — the chief executive Rambler&Co said [Abramyan Raphael]].

Based on Price own technology of a commodity remarketing which broadcasts advertizing messages on media platforms of Rambler&Co group and a partner network is created. The average cost of click for advertisers is 12 rubles.

"Price is service for small and medium business which allows to buy traffic from different sources through a uniform advertizing office. More than 70% of clients use several our advertizing products at once. At the same time the cost of services — one of the lowest in the market. For example, the minimum budget for placement — 4 thousand rubles a month" — Raphael Abramyan specified.

Price.ru was offered for sale for 5 million dollars

Service on a price comparison of Price.ru was offered for sale for 5 million dollars. It with reference to unnamed sources in the industry is written in July, 2017 by Kommersant.

The buyer for the Internet platform is looked for by structures of Alexander Mamut owning Rambler&Co. Deloitte is engaged in sale of an asset, the interlocutor of the newspaper told.

In most Rambler&Co and also to Deloitte information on sale of Price.ru was not confirmed.

According to Kommersant, the M.Video network was interested in purchase of a resource though in the company said that about it did not address them.

In the same time it became known that the Yandex.Market service intends to be transformed to online hypermarket in this connection already conducts negotiations with logistic operators on lease of warehouse to have the stock of saleable articles.

2006: Rambler purchases Price.ru

In  January, 2006 Rambler acquired a controlling stake of the Price Express company owning Price.ru.

1991: Creation of service

Service is created by Arkady Moreynis in  1997. In 2001 Price.ru released the new version of the server, again significantly having expanded possibilities of service (search is updated, search in synonyms is added). The professional club Price.ru integrating computer firms of Russia and Belarus opened. The server began the publication of ratings of the goods made on the basis of "expert opinions" of visitors. There was virtual "show-window" allowing users not only to estimate goods in terms of cost, but also to look how it looks.