Профессионалы.ру

Professionali.ru is the Russian social network integrating users on industry, occupation and geographical characteristics. It is started in 2008. The CEO is Sergey Borisov, the chief executive (CEO) - Dmitry Sitnikov.

Search of users in base (on the cities, the industries, age, a profession) and various platforms acts on the website: selection of work and employees; training; business and informal communications, including recommendations about business development (Communities, "Question-answer"); promotion of the projects and companies (Declarations, user advertizing).

Audience

From 2010 to summer of 2017 the number of users increased from 300 thousand to 6.6 million people.

The number of the registered users of the largest business social network of Russia and the CIS "Профессионалы.ru" in June, 2017 exceeded 6.6 million people (6,605,930). According to the project manager Nikita Inozemtsev, the resource annually shows stable growth: "Now in day from 500 to 1,500 people are registered. We progressively move to a mark of 7 million users".

Core of audience of "Профессионалов.ru" – Russian-speaking users aged from 30 up to 35 years from Russia, the CIS and other countries of the world (72%, 20% and 8%, respectively). In general 65% of users have or were related to small and medium business.

On the platform users from 33 industries and 166 industries are registered. The profile of the person, in fact, is his summary and the expanded business card. Users have an opportunity to exchange private messages and documents.

The Russian segment of users consists mainly of representatives of different regions (78%). 22% are the share of Moscow and St. Petersburg.

Performance Indicators

75% of revenue of network are generated by media advertizing and special projects, 25% are the share of the user payments.

History

2010

In April, 2010 it was announced that the private British investor Nick Lockett acquired a minority stake of "Профессионалы.ру". Proceeding from transaction amount, the cost of the company was $9.4 million. The raised funds were aimed at the development of the project.

Later the British investment fund Open Capital signed the agreement on acquisition of a minority share in social network. Transaction amount was 2.5 million dollars of Open Capital became the first fund which entered the capital of social network. The raised funds were also aimed at the development of "Профессионалы.ру" in a number of the directions.

2008

The website Professionali.ru was started in May, 2008. Dmitry Sitnikov and Stanislav Lisichenko acted as investors of social network. Sergey Borisov and Nikita Halyavin became project managers.