TP-Link

TP-LINK Technologies CO., LTD. - manufacturer of network equipment for home and business, Smart Home (IoT) devices, accessories, smartphones. TP-LINK products are chosen by millions of consumers in 120 countries.

Focusing on quality control, manufacturing efficiency, research and development, TP-LINK continues to produce award-winning network devices such as routers, switches, ADSL, wireless hardware, IP cameras, Powerline adapters, print servers, media converters, and network adapters. The company has its own production and a large R&D division, whose activities are fully devoted to the research and development of innovative products for SOHO and SMB.

Business in Russia

2024: Revenue reduction by one third to RUB 6.7 bln

In 2024, the manufacturer of computer and telecommunications equipment TP-Link recorded revenue in Russia in the amount of 6.69 billion rubles. This is about a third less than the previous year, when the company received 10.26 billion rubles. Such data are reflected in the accounting documentation published in early April 2025.

The cost of sales on an annualized basis fell by 24.1% - from 7.45 billion rubles to 5.65 billion rubles. Commercial expenses decreased from 441.53 million rubles to 376.92 million rubles. Accounts receivable decreased year-on-year by almost 99% - from 1.61 billion rubles to 20.36 million rubles. At the same time, accounts payable jumped eight times: from 1.06 billion rubles to 8.58 billion rubles. Net assets as of December 31, 2024 were estimated at 892.65 million rubles against 3.61 billion rubles a year earlier.

TP-Link revenue in Russia for the year decreased to 6.7

Gross profit in 2024 amounted to 1.04 billion rubles, which is 63% less than in the previous year, when the figure was 2.81 billion rubles. Profit from sales decreased by 72% - from 2.37 billion rubles to 665.18 million rubles. Profit before tax amounted to 1.01 billion rubles, which is 55% less than in 2023, when it was 2.25 billion rubles. Net profit decreased by 52.4% - from 1.75 billion rubles to 830.56 million rubles.

The report says that payments to suppliers (contractors) for raw materials, materials and work in 2024 were recorded at 876.61 million rubles. For comparison, a year earlier this figure was 6.73 billion rubles. 237.43 million rubles were allocated for the remuneration of TP-Link employees against 229.64 million rubles in 2023. Interest on debt obligations year-on-year decreased by 57% - from 8.55 million rubles to 3.67 million rubles.^[1]

2022: Revenue growth by 8.1% to RUB 7,424 million

At the end of 2022, the revenue of TR-LINK LLC increased by 8.1% - to 7,424 million rubles (revenue from financial statements for 2021-2022. Excluding VAT). In the ranking " TAdviser100: The largest IT companies in Russia 2023," such an indicator allowed the company to take 70th place.

2021

Revenue growth in Russia by 12.1% to RUB 6,869 million

At the end of 2021, TP-Link's revenue in Russia amounted to 6,869 million rubles, an increase of 12.1% compared to 2020, which allowed it to take 78th place in the ranking of TAdviser100: The largest IT companies in Russia 2022. The revenue of TR-LINK LLC from the financial statements for 2020-2021 is indicated. Excluding VAT.

Raymond Chen's appointment as general manager in Russia

On March 23, 2021, TP-Link Corporation Limited, a provider of network solutions, announced TAdviser the appointment of a regional manager in. Russia The head of the division engaged in business development in Russia and became Belarus the head Raymond Chen of the TP-Link representative office in the region and. Middle East Africa More. here

2020

Revenue in Russia - 6,126 million rubles

At the end of 2020, the revenue of TP-Link in Russia amounted to 6,126 million rubles.

Revenue growth of 25.96%

On March 12, 2020, the Russian representative office of TP-Link reported an increase in revenues for 2019 in the amount of 25.96%, in monetary terms. Despite the fall in the consumer wireless devices market during most of 2019, the company managed to achieve double-digit growth rates on its results.

We managed to achieve significant growth in 2019 due to the following factors: due to an increase in sales volumes in the corporate and B2B segments, due to the successful implementation of projects with large and local Russian Internetproviders ones - as well as due to an increase in the average price of the device in the retail sales segment - against the background of an increase in the share of high-performance devices of the AS and Mesh classes in it, stated by Mikhail Kirichenko, Sales Director, TP-Link Russia

Among the consumer product categories, Wi-Fi routers adapters and repeaters with Wi-Fi support, 802.11ac as well as Deco Mesh Systems routers with support, proved to be the fastest growing. LTE The corporate segment notes a significant increase in sales of Omada Wi-Fi equipment, as well as switchboards support for Power over. Ethernet

2019 was a difficult year for the entire market, and therefore we are doubly happy with the results achieved: we successfully launched a wide line of Wi-Fi Mesh Deco systems on the market, and at the end of 2019 we presented our first device with Wi-Fi 6 support in Russia (802.11ax). Our Wi-Fi business solutions from the Omada line gained even greater popularity in the corporate segment, the number of privileged B2B partners increased, and cooperation with Russian ISPs was strengthened, commented Albert Liu, CEO of TP-Link in Russia and Regional Manager for Eastern Europe

2017: Service Center Opening

On June 19, 2017, TP-Link announced the opening of a service center in Moscow.

According to the company, the SC guarantees the quality and speed of service.

TP-Link SC provides:

• Warranty repair in the official service center;
• Preventive maintenance at each call;
• Multi-level technical support;
• Strict adherence to repair technology;
• Only new and original spare parts and consumables used for repairs;
• High technical equipment of the service workshop.

Technical training and certification are regularly carried out for the engineering staff of the SC.

2013: Wireless Network Equipment Market Share in Russia - 40%

According to the GfK Marketing Research Institute, TP-LINK's share in the wireless network equipment market in Russia as of December 2013 amounted to 40% (in unit terms). Thanks to the product line, partner support and well-coordinated teamwork, the company managed to strengthen its position in the segment of dual-band wireless network equipment, increasing sales by more than 200% in unit terms for the 4th quarter of 2013 compared to the 4th quarter of 2012 (according to TP-LINK).

The growth of TP-LINK in Russia is also due to successful integration into the regions: in 2013, the company opened two additional offices in Kazan and Rostov-on-Don. At the same time, previously open representative offices showed a rapid increase in sales: the office responsible for the Ural Federal District (opened in the third quarter of 2012) reported an increase in the volume of supplies to regional partners by more than 150%. Effective interaction with customers in the regions, as well as special attention to the problems and requirements of customers, made it possible to increase not only retail sales, but also the number of project orders. For example, the supply of equipment to local telecom operators has more than doubled.

History

2024: Moving headquarters from Asia to the United States

On October 9, 2024, TP-Link, operating in more than 170 countries and regions around the world, including Russia, announced the transfer of its global headquarters from Asia to the United States. This step is intended to strengthen the position in the American market and improve competitiveness in general.

Previously, TP-Link managed two headquarters: one of them was located in Singapore, the other in Irvine (California, USA). In the spring of 2024, the company announced the completion of a global restructuring aimed at growing and strengthening the business. Then it was reported that TP-Link operates four large research centers, three production bases and 42 subsidiaries around the world. Under the new framework, TP-Link strengthens global partnerships while expanding its strategic business management capabilities globally.

TP-Link operating in Russia moved its headquarters from Asia to the United States

TP-Link Global and TP-Link USA reportedly merged to form TP-Link Systems, which acts as the parent company that controls all regional and international offices. The new headquarters serves as the central hub for the company's operations in all markets, with regional offices reporting directly to global representation in the United States.

The US headquarters move represents a turning point in TP-Link's history, demonstrating our commitment to the American market and expanding opportunities in terms of competition on a global scale. We are committed to contributing to the local economy, creating additional jobs and creating innovative products that meet the changing needs of our customers in the U.S. and elsewhere, "said Jeff Barney, President of TP-Link Systems.[2]

2017: TP-Link neglects the safety of its customers

European official sites of the Chinese manufacturer TP-Link are significantly lagging behind in providing new firmware versions compared to the resources of other vendors, Norwegian researcher Daniel Alexandersen TP-Link^[3] found out]. The expert was convinced of this from his own experience when he tried to download the firmware for the recently acquired TP-Link repeater from the company's Norwegian portal. As it turned out, only the outdated firmware version was available on the site, while on the Swedish and Danish resources there was a fresh version^[4] TP-Link firmware neglecting the^[5].

"There is a 29.63% chance that when you visit your local TP-Link site, you will either receive an outdated version or not receive the firmware at all," says Alexandersen.

This situation prompted the expert to conduct his own investigation of the quality of service of TP-Link European customers. Alexandersen checked the availability of firmware for 9 selected products of the company at random. According to Alexandersen, the latest firmware versions were available to users in only six European countries - the Czech Republic, Finland, France, Italy, the Netherlands and Romania. The most deplorable situation was in Switzerland. One reason may be that the country has only recently switched to EU electronic standards.

According to Alexandersen, only TP-Link is to blame for this situation. According to him, the problem should not have existed initially. According to EU standards, hardware manufacturers must provide unified firmware packages with support for radio frequencies and all languages ​ ​ of the EU member states. Even non-EU states adhere to these standards for convenience.

"In fact, in the general EU market, there should be no need for country-oriented firmware for network equipment," Alexandersen said, adding that most of TP-Link's competitors, in particular ASUS, Linksys and Netgear, offer "global" updates, instead of separate versions for different countries.

TP-Link sites also do not offer any notifications about the availability of new firmware versions, so users themselves have to periodically check for an update.

2016: TP-Link unveils new corporate style

On August 23, 2016, TP-Link introduced a completely updated visual style of the brand that meets the lifestyle of modern users who are accustomed to always being online. Celebrating 20 years in the network equipment market this year, TP-Link has managed to move beyond wireless technologies and develop new devices, namely smartphones, smart home devices and smart accessories. Guided by this development and corporate strategy, the development of a new brand style is an important step for TP-Link.

To follow the new strategy, TP-Link brings new elements to the corporate style of the brand. The company's new slogan sounds like Reliably Smart. It retains the basis of the previous formulation and at the same time indicates that the company is focusing on Smart technologies. In the new logo there is an arrow aimed at the center. This symbolizes the company's orientation towards the consumer, who is at the heart of the company's business.

The spelling of the company, which now uses only lowercase letters, has also changed in the logo. The spelling in the text changed to TP-Link from the previous spelling of TP-LINK, which corresponds to a new simplified approach. The company will introduce a new product packaging aimed at increasing shopping attractiveness, and an updated website that will more clearly present products to the consumer. The brand's visualization has also been updated, becoming brighter and more attractive, matching the brand's new vision.

2015

• A division of the company responsible for smartphones is being created.
• TP-Link Google and are working on OnHub - Wi-Fi router a new generation.

2014

• A division of the company in charge of accessories is opening in Hong Kong.
• Research institutes are being established in Silicon Valley in the United States and Taiwan.

2013

The company received the IF Design Award and the Red Dot Award for Outstanding Design.

2012

The company's total revenue exceeded $1 billion.

2010

In the fourth quarter, the company ranks first in sales of wireless and broadband terminal equipment.

2008

Two representative offices in the United States of America and Germany are opening and starting their work.

2007

• Joint launch of an 802.11n wireless device with Atheros.
• The first foreign office of the company has been opened in Sweden.

2005

• Start entering the international market.
• A strategic partnership with Marvell is being formed and a joint project plan is being developed to create an Enterprise class switch.

2003

The company first appears at CeBIT and presents a full line of network products.

1999

The number of offices in China reaches 10, the number of distributors - more than 600.

1997

The company's total revenue reaches 100 000 000 yuan (approximately 15 million dollars). TP-Link earns a reputation as a serious player in the field of network equipment.

1996

• Brothers Jeffrey and Cliff Zhao in Shenzhen, China, create the TP-Link brand, which stands for Twisted Pair Link.
• The company creates and launches into mass production and sale the first 10 Mbit/s ISA-bus network card and an 8/16-port hub with speeds up to 10 Mbit/s.

Notes