Wexler

Performance Indicators

2012: The largest supplier of e-books in Russia

In the fall of 2012 the IDC analytical company summed up the results of studying of the Russian market of e-books and tablet computers in the 3rd quarter 2012.

According to IDC Quarterly Tablet & eReader Tracker of rather same period of 2011 the market of e-books grew by 83%, the market of tablets – for 209.5%. The WEXLER company became the largest supplier of e-books. It highly WEXLER achieves result for all quarters 2012.

Commenting on results of the third quarter 2012 in the market of e-books of Russia, the senior analyst of IDC Russia Zarina Kamytbayeva noted:

"Devices for reading e-books continue to gain popularity. By our estimates, in 2012 more than 2.4 million devices will be supplied to the Russian market that is 86% more shipped in 2011".

2011: 35% of the Russian market of e-books

At the end of 2011 electronic devices for reading the WEXLER brand occupied 35% of the Russian market.

History

Having entered the market of digital electronics in 2010, WEXLER became one of key suppliers of e-books and tablets on the Russian market. The company constantly updates the product line demanded, qualitative and available at the price to a wide range of consumers electronic devices.

2012: Opening of e-publishing house

The WEXLER company announced in April, 2012 opening of e-publishing house. According to representatives of the company, "this step became logical continuation of development of the company which on is a market leader of e-books and the owner of one of the Online stores, largest in our country, selling electronic content". A project objective – ensuring growth of reader's audience in Russia due to implementation of new technologies in publishing business.

The WEXLER publishing house will work as with the famous authors of all directions of modern art and specialized literature, and with new With respect thereto, WEXLER invites to cooperation of talented and perspective authors.

Within publishing house it is planned several projects connected with the edition of interactive literature in a format of applications under Android tablets and iPad, among which:

• "Live children's books" - the edition of children's fairy tales;
• Wexler.Science is a series of popular scientific literature with interactive elements;
• WexlerComics is interactive comics in Russian;
• WexlerClassics – interactive the Russian classics for children and school students;
• WexlerGuide is interactive guides to the countries and the cities of the world.

Based on WEXLER publishing house "The factory of electronic content" within which on a flow processing and transfer to all popular electronic formats of books in Russian and foreign languages is delivered functions.