Fresh Market

Retail chain "YES!" (LLC "Freshmarket") - the project of the Group of Companies "O'KEY," one of the largest grocery retailers in Russia.

History

2025: Konstantin Arabidis appointed CEO

At the end of December 2025, it became known that Konstantin Arabidis was appointed to the post of General Director of Fresh Market LLC (is the operator of the Yes! Supermarket chain). Previously, he headed some companies of the O'Kay group, which includes Fresh Market. Read more here.

2021

The share of the YES! network in the total revenue of the O KAY group amounted to 17.7 percent, based on the report for the first half of 2021. In monetary terms, this amounted to 15.7 billion rubles.

The profitability of the discounter segment in terms of EBITDA increased by 46.1% year-on-year for the first half of 2021.

2020: Chain growth to 118 stores

For 2020, revenue'YES!' rose 45.2 percent. In Moscow and the Moscow region, 18 stores were opened, the total number of chains reached 118. At the same time, in 2021, "O KAY" is going to open 35-40 new stores "YES!," And starting from 2022, 50-60 new discounters will be opened annually.

One of the competitive advantages of "YES!" is the offer of own brands that bring networks more than 50% of revenue.

2015: Network launch "YES!"

The first stores under the "YES!" brand opened in September 2015. OKEY Group of Companies expects to increase sales in this area of ​ ​ its business by 15-20% in 2016. The network structure also includes a class "A" logistics center located in the Moscow region.

According to the plan, the project to create a network of discounters "Yes!" will allow OKEY Group of Companies to enter a new retail segment: the "YES!" network will operate in the format of discounter stores with a fixed price, which is rapidly gaining popularity in Russia. In addition, "YES!" relies on a large number (more than 50) of its own brands, under which a wide range of products will be sold - from groceries and dairy products to washing powder.