ECS Group

The ECS Group worked at the market of Russia since 1995. Since 1996 was a partner of Apple in Russia. During different time frames ECS Group was a partner of Apple in CIS and Baltic countries. The Lanita was a part, but it was defunct later. Since 2012 the Lanita develops the retail direction Inventive Retail Group company.

Assets

Entered into ECS Group:

• the Inventive Retail Group integrating networks of re brand stores: Store of the Premium Reseller Apple format, monobranded shops Sony Centre, Lego (28).
• distribution company diHouse (DiHouse),
• iProLab training center
• marketing agency on management of retail sales of RISMA
• DPI Computers

Performance Indicators

In 2011 turnover of group will grow by 1.5 times against 41% in 2010, predicts Gens Jr.

According to SPARK-Interfax, revenue of Dikhaus in 2009 made 4.4 billion rubles. re turnover: Store Retail Group, according to its own data, made $295 million in 2010, from them $250 million were the share of Apple.

History

1996: Butman begins deliveries of Apple to Russia

In 1996 Evgeny Butman's company of DPI began to import the equipment of Apple into Russia. Soon the separate company – IMC Russia Apple till 2007 performing and functions of the Russian representative office of Apple was for this purpose created. The American businessman David Krauskhoff and the famous venture investor of Esther Dyson were Butman's partners then.

1999: Gens redeems Krauskhoff's share

In 1999 Krauskhoff's share was redeemed by Gens.

2011

Gens the senior redeems a share of Butman who leaves the company

On June 2, 2011 it became known that the founder and the president of Lanit IT holding Georgy Gens redeems a share of the partner — Evgeny Butman in the ECS Group company which is engaged in distribution and sale of the equipment of Apple in Russia^[1].

Told two sources, close to its participants, about the transaction. The deal is closed, Butman confirmed to Vedomosti. Butman any more not the shareholder of ECS Group, now it will be engaged in own projects, transferred through the press service of Gens. The source, close to participants of the transaction, knows that all ECS Group was estimated at the amount "to $100 million", and Butman's share made about 30%. Butman and Gens do not comment on it.

"I am engaged 20 years in distribution of Apple, from them 16 years directed distribution business" — Butman says. During this time it "built successful, profitable business". Now, when Apple itself paid attention to the Russian market, she will and define business development in Russia, he considers.

Butman will leave also a post of the CEO of ECS Group, its place will be taken by Philip Gens (Georgy Gens's son), Gens's representatives and ECS say.

Remaining the minority shareholder of ECS Group, Butman nevertheless completely built its business, the founder "White wind digital" Yury Dubovitsky told Vedomosti. With new management of the company again it is necessary to prove the viability both in the field of distribution, and in retail, he believes. Butman made the re brand: Store recognized in Russia, its leaving — loss for the company, echoes Dubovitsky the representative of M.Video Anton Panteleev. But at re: Store strong positions in the market which are difficult for shaking, he considers. Butman left in time, Dubovitsky is sure: the business connected with Apple more and more competitive, at the American company appeared already the second distributor in Russia (Marvel), and soon and Apple will open Apple Store in Russia.

Gens younger - the head of the company

Since June 01, 2011 new CEO ECS Group appoints Philip Gens. It was announced that shareholders and the new management of ECS Group will continue to develop both retail, and distributor activities of group. Changes in structure of holding are not planned.

Notes