Faberlic Faberlic

Faberlic is a Russian company in the direct sales market, a manufacturer of oxygen cosmetics. Faberlic's range includes the entire range of skin and hair care products, French perfumes, decorative cosmetics, home and health products, and children's clothing. The company produces only more than 1000 products, has 30 patents.

Performance indicators

2024: Revenue growth by 23.7% to 29.7 billion rubles

As TAdviser found out in early August 2025, in 2024, the revenue of the Russian cosmetics manufacturer Faberlic reached 29.73 billion rubles. This is 23.7% more compared to the previous year, when the company received 24.02 billion rubles.

The cost of sales on an annualized basis increased by 20.4% - from 10.04 billion rubles to 12.08 billion rubles. Commercial expenses amounted to 9.26 billion rubles, which is 18.2% more than in 2023 (7.84 billion rubles). Management expenses jumped by a third - from 1.75 billion rubles to 2.33 billion rubles. Under the article "other income" there was an increase of 23.3% - from 2.01 billion rubles to 2.47 billion rubles. Other expenses rose from 2.37 billion rubles to 3.21 billion rubles, that is, by 35.5%.

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Фото: Freepik

Sales of products, goods, works and services in 2024 brought 28.01 billion rubles: this is 17.4% more than in 2023, when 23.86 billion rubles were received. Payments to suppliers (contractors) for raw materials, materials, works and services increased by almost a quarter - from 16.7 billion rubles to 20.74 billion rubles. Expenses in connection with the remuneration of workers also increased by a quarter - from 2.23 billion rubles to 2.79 billion rubles.

Gross profit in 2024 amounted to 17.65 billion rubles against 13.98 billion rubles a year earlier, which corresponds to an increase of 26.2%. Profit from sales rose by 37.8% - from 4.39 billion rubles to 6.05 billion rubles. The company received 4.38 billion rubles of net profit, which is 24.4% more than in 2023, when it was 3.52 billion rubles.

As of December 31, 2024, receivables were indicated in the amount of 4.25 billion rubles against 3.49 billion rubles a year earlier (an increase of 21.6%). Accounts payable for the year practically did not change, remaining at the level of 3.02 billion rubles.^[1]

2025

Launch of a household chemicals plant for ₽1,5 billion in the Moscow region

The cosmetic company Faberlic has launched a production site for the production of household chemicals in Chekhov near Moscow. Investments in the project amounted to over ₽1,5 billion. The grand opening of the enterprise took place in June 2025.

The total area of ​ ​ the new production complex exceeds 14 thousand square meters. The capacity of the enterprise is more than 60 million units of products per year. The new production was the company's largest project in Russia in recent years.

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Фото: Faberlic Press Office

The plant is fully specialized in the production of household chemicals and produces a wide range of goods. The site produces laundry products including gels, powders and air conditioners, kitchen and stove cleansers, dishwashing fluids, bath and toilet products, window and mirror sprays, air fresheners and stain remover.

The production is equipped with modern high-speed automated equipment. Part of the process lines was purchased specifically for the new plant in 2025, part was transported from the leased areas, where the company's household chemicals were previously located.

The factory complex has become a center for the introduction of advanced technological solutions. The company has installed, robot GRINIK which automatically puts heavy boxes with finished products on pallets. The robotic system is capable of processing up to 38 thousand units of goods per day without interruptions and errors.

Faberlic Executive Director Alla Annikova noted that the presence of its own production facilities allows the company to choose the best recipes, improve packaging and ensure high quality products. According to her, the opening of a new plant means a transition to a fundamentally new scale of opportunities.^[2]

Voentextilprom bought Fashion Factori

Alexey Nechaev's Faberlik company sold 100% of the shares of Fashion Factori LLC, which runs a sewing factory in the Ivanovo region. The buyer was Voentekstilprom LLC, associated with Voentorg. The corresponding entry appeared in the Unified State Register of Legal Entities in April 2025. Faberlik explained that the sale of the asset will allow it to focus on the production of goods with "the greatest sales potential." The amount of the transaction was not disclosed. The factory produced up to 750 thousand products per year.^[3]

2021: TAdviser interview with IT director Valery Kaplenko

In July 2021, Valery Kaplenko, director of information technology at|Faberlik, answered TAdviser's questions. Read more here.

2020

• 25th in the ranking of the largest direct sales companies in the world with revenues of more than 450 million US dollars
• 42 countries of the world
• More than 2,000,000 active consultants
• 400 million units of production
• 30 patents, one of which is unique oxygen cosmetics
• 1,850 employees

In 2003, the company entered the international market, now Faberlic offices are open in 24 countries of the world. More than 600 thousand consultants cooperate with the company in Europe and Asia. About 5 million consumers use Faberlic products.

Information Technology at Faberlic

2020

• 1C ERP - PRODUCTION, MANAGEMENT, FINANCIAL AND ACCOUNTING^[4].
• WMS - Warehouse Management
• E-Commerce System (IS Partner, SAP Commerce Cloud, SAP Marketing Cloud - Online Store, Consultants' and Point of Issue Offices, Marketing Program Management
• Mobile Application - Online Store and Consultants Office for Mobile Devices
• DWH - Corporate Reporting System

Notes