Apple will release the corporate operating system

In the middle of the week at Apple there will take place the action under the name "Back to the Mac" ("Back to Mac") which sends to a line of the computers and notebooks released by the company. This event which will follow practically at once the declaration of financial results of the company for the fourth quarter will become a reason for submission of new software from Apple and, perhaps, even new models of computers.

Now business of Apple is transformed very quickly. Once products of the company were popular first of all with students and graphic designers, now the company turned into the mobile giant, and iPod, IPhones and IPad are in unprecedented demand in all world markets. Promoting of mobile devices from Apple among businessmen became the next stage, and, it seems, the company seriously aimed at this market.

When managers began to master and purchase actively iPhone, they began to ask the companies to support this device officially as, for example, BlackBerry from Research In Motion is supported. Gradual acceptance by business of iPhone blazed a way to other device, the iPad tablet released in April of this year.

Earlier this year the Apple company stated that a half of the companies of the list of Fortune 100 already support or tests iPad. A bigger number from them already support iPhone which at the moment allows to work with e-mail from Microsoft.

Financial results of the company which will be announced today most likely will confirm success in business market. The analysts polled by Reuters expect that the share value of the company will be raised for record 47% up to $4.08 at a profit of $18.9 billion. Though Apple occasionally surprises even more, than the most courageous forecasts.

Deliver Mac computers in offices – the following strategic task of the "apple" company. Desktops and notebooks from Apple at the price are comparable to high-end PC, but many companies do not make the choice in their advantage as Apple has no budget line relevant for the enterprises aiming at economy at all. Besides, the Mac OS operating system historically lags behind needs of corporate users though concerning mobile devices the corporation met this lack very quickly.

Now Apple adapts the retail network consisting from more than 300 shops for needs of corporate users, and even employed special sales managers for work with medium and small business and also significantly expanded the range which can interest in business. The staff of Apple claims that implementation of this strategy allowed some retail outlets to increase turnover almost twice.

Also Apple began to attract actively partners to interact with corporate clients. In particular, last week AT&T announced start of sales of iPad especially for business users together with the discount service plan.

Thus, an exit new operational systems will become the next step of Apple. The company already signaled that she intends to spread the computers in corporate environment, having supplied them with new functionality, such as support of corporate mail, calendars and encoded messages in the previous updates.