Karpova Anastasia Gennadievna
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Biography
2026: Leaving the post of general director of the drug manufacturer Erkafarm to lead the Health direction at Wildberries
On January 15, 2026, Anastasia Karpova announced her resignation from the post of general director of Erkafarm Group of Companies. Her new place of work will be the Wildberries marketplace, where she will head the management directorate of the new Health division in the combined structure of RVB LLC (Russ and Wildberries).
According to Vademecum, Karpova's successor has not yet been appointed, as confirmed by the company's employees. Alexander Filippov, chairman of the coordinating council of the Russian Association of Pharmacy Chains (RAAS), said that Karpova's career was associated with the era of development of chain pharmacy retail, and her team initiated many key industry transactions and projects.
Pharmasinthesis Valentina Fix, head of the retail department of the GC, noted that this personnel step means a change in milestones in the industry. Ozone Pharmaceutics Olga Larina, commercial director of "," called Karpova the face of Erkafarm and a unique expert whose practical experience is a great value for the new employer. The general director Irvine 2 of "" Mikhail Stepanov expressed the opinion that the appointment will give impetus to the development of online sales of both over-the-counter (OTC) and prescription drugs.
Vademecum recalls that Anastasia Karpova's career in pharmaceutical retail began in 2005 at Protek Group of Companies as director of the marketing and advertising department of the Rigla network. Since 2012, Karpova has headed Erkafarm, the total experience of her work in the group is 17 years.
Under her leadership, the company transformed from a regional retailer with an annual turnover of 5 billion rubles into a large national network. Karpova organized a number of significant acquisitions, including the St. Petersburg Ozerki network (2013), the combined Rainbow - First Aid - Ladushka network (2017) and the Moscow Samson-Pharma network (2018), which brought the company to second place in the Vademecum industry ranking at the end of 2018. The portfolio of Erkafarm brands includes Doctor Stoletov, Ozerki and an online service SuperApteka.ru.[1]
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