Bolshakov Vasily

Bolshakov Vasily

Biography

He graduated from the Faculty of Economics of Novosibirsk State University, has an Executive MBA Kellogg Northwestern University diploma.

In 2002, he began working as an advertising manager at S7 Airlines.

In 2006, he joined MTS as a project director.

Since 2011, he worked at VTB24, where he was responsible for the entire pool of brand marketing communications.

In October 2015, he joined the Eldorado team as marketing director, and was responsible for the strategic development of the brand, e-commerce and the search for new development territories.

2021: MegaFon Marketing Communications Director

MegaFon July 7, 2021 announced appointments in the commercial block. Vasily Bolshakov became the Director of Marketing Communications. The company also created the position of creative director, which was taken by screenwriter and producer Alexei Trotsyuk.

Vasily Bolshakov replaced Julia Koneva, director of brand and marketing communications, who decided to leave the company. In this position, Vasily will focus on the development of the MegaFon brand, one of his first projects will be the launch of an updated creative framework - screenwriter, producer of the START video service Alexei Trotsyuk has been involved in the work on the updated advertising campaign.

MegaFon's plans include changes in brand positioning, and I am particularly interested in joining the team when we face such an ambitious challenge. In August 2021, we will launch an updated creative frame and advertising campaign, which will be noticeably different from the previous communication formats, "said Vasily Bolshakov.

Our immediate plans are a rare opportunity to realize creative ideas, not limited to the standard approaches in advertising inherent in corporations. MegaFon is ready to depart from traditional advertising formats in favor of producing high-quality content. This approach is close to me, I am glad to join the team and am waiting for August when we will be able to present the first results of our joint work, "says MegaFon Creative Director Alexei Trotsyuk.

I am pleased to introduce the updated team of MegaFon's commercial unit. In the spring, Oleg Telyukov took the position of director of sales and services. In June, the direction for the development of b2c product was headed by Dmitry Rudskikh. This team has all the competencies and healthy ambitions to make a product that meets all the current needs of subscribers. The task of Vasily and Alexei is to convey MegaFon's pros to subscribers. I am sure that the vast experience of Vasily Bolshakov in communications along with the capabilities of Alexei Trotsyuk in creating high-quality content will once again help to single out our brand on the market and bring interaction with the audience to a different level, "says MegaFon Commercial Director Vlad Wolfson.

2022: Marketing Director in OneRetail

The M.Video-Eldorado group on February 11, 2022 announced organizational changes in the management team of the OneRetail block (Unified Retail). Vasily Bolshakov was appointed to the position of Director of Marketing and Digital Experience of the client M.Video-Eldorado.

As Director of Marketing and Digital Experience of M.Video-Eldorado Group client Vasily Bolshakov coordinates the areas of operational marketing, e-commerce, loyalty programs and development of client products, responsible for positioning the brands M.Video and Eldorado, communication strategy and portfolio management of CVP and customer engagement and retention programs to maximize the number of OneRetail buyers, developing the product approach and ensuring the growth of digitalization with a focus on deploying a single OneRetail platform for both brands.

Among its tasks is also ensuring the effectiveness of marketing investments, introducing a differentiated approach between brands to promo, media and performance marketing, aimed at attracting and developing customers.

The position is directly subordinate to the managing director of the OneRetail block (Unified Retail) Sergey Lee. As the head of the joint directorate for marketing and digital experience, he will replace Vladislav Sviridenko, who decided to continue his career outside the company.

Шаблон:Quote 'author = said Sergey Lee, Managing Director of the OneRetail Unit ("Unified Retail") of the M.Video-Eldorado Group.