Galaktionova Inessa

Galaktionova Inessa

Efficient top manager with cross-sector experience. Her achievements include several cases of building and developing new lines of business in logistics and telecommunications.

Inessa Galaktionova: biography and top executive career

Galaktionova Inessa Vasilyevna was born on October 28, 1974, in Vilnius, the capital of Lithuania, which at the time was a constituent republic of the Soviet Union. She attended secondary school in the same city. Having completed her secondary education, she enrolled at the Vilnius University – an institution dating back to the period of European Reformation. Since around 1950s the university was bilingual, offering courses both in Lithuanian and Russian. By 1970 it had specialised departments both for humanities (or liberal arts) and sciences.

Galaktionova Inessa chose to study economics. Being a talented and intelligent student, she was doing her studies with relative ease. In 1997, she got her degree and left her alma mater as a promising young economist.

Inessa Vasilyevna Galaktionova: career progress

Inessa Galaktionova preferred to move abroad after graduating and make the country’s capital the launchpad of her career. Actually, she had been noticed and received a job offer from Philips Consumer Electronics’ local office when she still was an undergraduate.

Galaktionova Inessa from early on demonstrated that she is a result-oriented professional, willing to develop and expand her competencies without loosing focus on her immediate tasks. Alongside her routine work, Inessa Galaktionova regularly participated in educational projects run by international organisations to promote knowledge development in the fields of management and finance.

Galaktionova Inessa accumulated a number of professional awards, which significantly improved her career prospects. Before long, she received an offer to lead her employer’s TV and video division. It took her just seven years since she had joined the global company to become one of Philips leading executives in Europe.

By 2007, Galaktionova Inessa had risen from the rank-and-file position of a marketing specialist to become the chair of the company’s Brand Board for this country. Next year, she was promoted to lead the company’s marketing teams in the neighbouring Belarus, Ukraine, and some Central Asian countries.

Galaktionova Inessa Vasilyevna was in charge of Philips’ brand strategy and marketing for the region. Her team’s responsibilities included, among other things, building loyalty to the corporate ecosystem through effective communication with media and professional community. The team also developed and maintained good relations with the company’s strategic partners. These achievements helped the company to expand its sales and marketing channels.

Inessa Galaktionova: foray into telecoms industry

Inessa Galaktionova’s first experience with telecoms industry happened in late 2008, and her career has since been linked to this sector. In 2008, she joined Tele2, an international mobile operator. The company, which is headquartered in Sweden, has been pursuing active expansion strategy in other countries since 1996. It entered this country’s market in 2003, opening its first local office in Irkutsk. Soon, its local operations were expanded significantly to cover a number of other areas, including St. Petersburg.

The mobile network was in an active development phase in 2008 outside the country’s capital, challenging its local rivals. Up to 2007, Tele2 had positioned itself as a discounter telecom provider and marketed its services under the slogan `Always Cheaper!` After Galaktionova Inessa Vasilyevna joined the company, its marketing strategy started to modify. New values, including the smart consumption concept, gaining popularity in Europe, began to replace the competitive price strategy.

Inessa Vasilyevna Galaktionova, in the capacity of commercial director, had to tackle several major issues. These included distribution development, implementation of marketing strategy, subscriber base expansion, introduction of online sales and cold calls management.

When Inessa Vasilyevna Galaktionova was working for Tele2, the operator’s subscriber base doubled and this development was accompanied by a commensurate growth of revenue. She also implemented the initiative to reinvent the brand positioning – among other things, the company got rid of the image of a sophisticated mobster in its ads. The controversial figure was replaced by the new generation people, who uphold the value of being honest with oneself and others. This value is what the new target audience expects from their mobile service provider.

Inessa Galaktionova’s achievements in 2013 led her to become an advisor to the company’s chief executive. She was also put in charge of developing the company’s new strategy.

Inessa Galaktionova was soon invited to use her expertise and knowledge to help with bringing the country’s postal service up-to-date. Its modernization program was launched in 2013 and it badly needed highly qualified professionals experienced with work for international companies. Galaktionova Inessa was tasked with building efficient management teams and launching new lines of business. The ultimate goal was to transform the postal service into a profitable and financially sustainable entity.

By 2015, the postal service had already ceased to be a recipient of government funds. It was demonstrating a steady and systemic improvement of its financial performance and working conditions for its employees. Galaktionova Inessa’s achievements were recognized both by the professional community and the federal authorities.

Inessa Galaktionova’s experience and achievements in the telecoms industry led her to receive an offer in 2019 to join one of the country’s largest mobile networks as a top executive.

Inessa Galaktionova was tasked with the development of the company’s digital services in this position. She regards this line of business as the future of telecoms industry.

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