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Biography
Iris Djeba was born in the Bosnian city of Derwenta, and spent her childhood and student years in Banja Luka. Parents wanted her to become a doctor, but Jeba went to study at the Faculty of Electrical Engineering of the oldest and largest university in the region (University of Banja Luka).
Career
Working with IBM
From November 2009 to June 2011, she headed the IBM representative office in Serbia, Montenegro, Macedonia and Albania. Then she worked for about six months in the Chinese office of IBM, after which she returned to the Serbian office, where she worked until January 2015. During this period, in particular, she led the sales of System X server solutions and converged PureSystems solutions in Central and Eastern Europe.
Working in Lenovo
From January 2015 to September 2017 she worked in the European representative office. In Lenovo particular, she headed the Data Center Group division in East. To Europe
Return to IBM, appointment as head of the Russian representative office
In October 2017, Iris Jeba returned to IBM, having been appointed director for strategic initiatives of the representative office in Russia and the CIS.
On October 5, 2018, according to TAdviser, it was announced to IBM staff that Iris Djeba was becoming their new head instead of Andrei Filatov, who had been managing the office since July 2015.
 | IBM decided to appoint Iris Jeb as the new CEO of IBM in Russia and the CIS. Iris Jeba will take this position upon receipt of the necessary official permits and completion of the relevant registration actions, TAdviser told the company three days after the publication of the news. |  |
IBM later reported that Iris Jeba took office on November 1.
The company plans to talk about the new position of Andrei Filatov later.
In 2016-2017, under the leadership of Filatov, IBM in Russia experienced a decline in revenue (more details). In 2017, in particular, it decreased by 8% - from 11.95 billion rubles to 10.92 billion rubles. Net profit for the same period decreased by almost 23% - from 3.5 billion rubles to 2.7 billion rubles.
2021: Work at IBM in the Central and Eastern European region
Since February 2021, he has held one of IBM's managing positions in the region of Central and Eastern Europe.
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