Katerina Kostereva is the founder of the Terrasoft and Creatio group of companies, a participant in the CRM systems market.
As of July 2016, the Terrasoft and bpm'online team are 650 experts in offices in Moscow, Kyiv, Boston, London, Canberra, Singapore and 400 partners in 35 countries.
As a managing partner of the Terrasoft group of companies, Katerina Kostereva is responsible for the business development strategy, relations with clients and partners, commercial issues, and personnel management.
Katerina is convinced that the main value of CRM products is reference processes and best practices for marketing, sales and service. Therefore, in 2011, the bpm 'online platform was released. Created on a single platform, bpm'online marketing, sales and service products help companies manage a customer's full journey, from attraction to service to repeat sales.
CRM platform bpm'online is twice included in the Magic Quadrant Gartner, twice entered The Gartner CRM Vendor Guide (2013, 2016), was recognized as one of the 5 best CRM systems in the world according to CRM Magazine, became one of the best CRM systems in the world in the category of the strongest CRM solution developers in the Forrester Wave report, and also twice in the CRM market leaders sector of the CRM Value Matrix rating agency Nucleus Research.
TAdviser interview
- Terrasoft: When customers get closer
- Terrasoft: Our strategy is to create intelligent processes for marketing, sales and service
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