Kretov Ilya Aleksandrovich

Kretov Ilya Aleksandrovich

Biography

He studied at school number 543, in Moscow.

Educated at the State University of Aerospace Instrumentation.

He worked as a teacher of information systems at the Academy of Management Methods and Techniques of LIMTU, St. Petersburg.

2002-2017

In 2002, he worked as a brand manager for Mars Russia.

In 2011 and 2013, he worked as the head of B2C marketing at Google Russia.

In 2013, he began working as deputy general director in eBay.

In 2016, he received the post of director of eBay in Russia.

On July 27, 2017, Ilya Alexandrovich Kretov worked as the general director of eBay in Russia (general director of eBay in Russia, Israel and emerging markets in Europe), as well as a teacher of management in the field of Internet technologies, marketing of large corporations at the RMA school.

2020: Appointment as head of business eBay in 200 countries

February 26, 2020 it became known about the appointment of Ilya Kretov to the post of CEO of eBay in global emerging markets. In a new position, the Russian will lead the company's business in 200 countries.

As Forbes was told in the press service of the company, earlier Kretov led the eBay business in Scandinavia, Eastern and Southern Europe, the CIS and the Middle East. Now will pass the region of HiPo (High Potential Global Emerging markets is emerging markets with a high potential) where China, Southeast Asia, Central and Latin America enter to these markets. Kretov will manage teams in San Francisco, Shanghai, Singapore, Mexico City and Tel Aviv, and will himself report to eBay Vice President John Lin.

Ilya Kretov

Ilya Kretov will develop the export sales of local sellers of eBay and the direct payment system, the introduction of special tools for exporters that are already used in Russia. In an interview with the publication, Kretov noted that the first task will be to build a team.

When we go outside the same office, but still remain within the same time zone, this is still a cross-cultural team, which is operationally easy to interact with, "said Kretov.

According to him, which the press service of the eBay cites, by the end of February 2020 the company is undergoing structural changes and the formation of such a region is due to the similarity of e-commerce markets in these countries, with the main emphasis on cross-border.

Our task will be to maximize the experience of both sellers and buyers in these countries on the eBay platform. Improving the functionality of the marketplace almost all over the globe is the most ambitious task,  "said Ilya Kretov.

By the end of February 2020, about 30 thousand sellers from Russia are working at the eBay site. In 2019, their number increased by 19%.^[1]

2021: E-Commerce Director at Tinkoff

Ilya Kretov joined the Tinkoff team as director of e-commerce. This was announced by Tinkoff TAdviser on October 19, 2021. In this position, he headed the newly created Tinkoff E-commerce direction - an ecosystem of services for online businesses within the framework of Tinkoff Business.

Tinkoff E-commerce will act as a partner for any companies aimed at increasing sales online. Tinkoff E-commerce will combine non-financial and financial instruments for entrepreneurs and companies to enter online and develop online sales through major marketplaces, social networks, online stores, etc.

Also, a team led by Ilya will introduce products for customers, adapt the current Tinkoff products for business and customers to the tasks of online merchants: Tinkoff Business services, POS loans, Dolami service, Tinkoff Kassa products, Tinkoff Target capabilities, etc.

Шаблон:Quote 'author = said Ilya Kretov, director of e-commerce at Tinkoff.

Шаблон:Quote 'author = noted Fedor Bukharov, Vice President, Director of Tinkoff Business.

Notes