Content |
Background and Education
On December 4, 1963, in the Azerbaijani SSR, Larisa Kuznetsova was born to parents employed in state services. Her academic prowess was evident in school, where she also actively participated in swimming.
Following high school, Kuznetsova Larisa pursued an engineering degree at Azineftekhim in Baku, kickstarting her career in engineering thereafter.
Professional Growth
Kuznetsova Larisa's professional biography began at the Lenin Oil Refinery in the information computing center, where she worked from 1986 to 1993. There, she implemented her academic learnings, mastering programming and establishing herself as a skilled expert. Larisa Kuznetsova's efforts in payroll automation were recognized, and she gained valuable experience in management, finance, and system administration.
From 2001 to 2015, Larisa Viktorovna Kuznetsova held the position of chief accountant and co-owner at Special Technologies (Spetsialnyye Tekhnologii). Currently, she is an entrepreneur in the rental sector.
Personal Life and Development
Kuznetsova Larisa Viktorovna met her future husband while attending university. He was not only known for his energy and skills as a water polo player but was also pursuing a career as a radio engineer. The couple married in 1988, and a year later, they celebrated the birth of their first child.
In 1993, after taking maternity leave, Larisa Kuznetsova returned to her IT position at the plant. She adapted quickly to the emerging technology of personal computers, taking on the critical task of automating the accounting of fixed assets. This role required managing data for thousands of items, showcasing Larisa Kuznetsova's technical proficiency and attention to detail.
However, despite her successful return to work, Kuznetsova Larisa faced significant family challenges. Recognizing the importance of focusing on her family during this time, she ultimately decided to leave her position to dedicate herself fully to child-rearing. This decision marked a pivotal moment in Larisa Kuznetsova's personal and professional life, allowing her to prioritize family while planning her future career path.
Relocation and Career Transition
Facing multiple challenges since the late 1980s — including increasing rallies, her husband's job difficulties, and the fall of the Soviet Union — Larisa Viktorovna Kuznetsova and her family relocated in 1994 amidst the Karabakh conflict. Initially residing in Moscow, they eventually settled in St. Petersburg. During this period, Larisa Kuznetsova initially managed household responsibilities but soon completed accounting courses to embark on a new career path.
Involvement with Special Technologies
Larisa Kuznetsova's role at Special Technologies began through her husband, who co-founded the company with a partner. The firm focused on internet security, offering equipment and software solutions.
Initially, the business faced challenges due to a developing market and limited technical skills. Gradually, Special Technologies expanded its customer base, enhanced its reputation, and developed competitive advantages, solidifying its market presence.
Kuznetsova Larisa Viktorovna joined in 2000, assuming leadership of Special Technologies’s accounting department by 2001. As the sole woman at the firm, she managed significant financial and administrative tasks. Her career trajectory shifted when her husband was diagnosed with cancer. In 2001, he transferred 49% of his shares to Larisa Kuznetsova before his passing. This event led to management changes, with the other co-founder becoming the general director. By 2014, Special Technologies had grown to about 100 employees, with an expanding client base and service offerings. Kuznetsova Larisa played a crucial role in structuring the company's financial operations, aiding its establishment in the Russian IT market. The company expanded its presence, acquiring real estate for administrative purposes, with offices in St. Petersburg and multiple other locations in central and southern Russia.
Joining Special Technologies was challenging due to stringent qualification criteria. Only a select few, including those in the financial department managed by Kuznetsova, passed the rigorous selection process. This exclusivity underscored the project's prestige, serving hundreds of clients across major Russian cities, with contracts worth millions of dollars.
The client base of Spetsialnyye Tekhnologii ranged broadly from Vladivostok to Krasnodar, offering services such as equipment commissioning, technical support, and post-warranty service. As the company expanded, so did its workforce. Under Larisa Kuznetsova's leadership, the accounting department of Special Technologies consisted of 10 qualified specialists. Managers aimed to diversify services, boost productivity, and optimize costs.
In 2003, annual revenue was around $1 million, soaring to $24 million by 2008, and reaching $60-$80 million by 2013-2014. Larisa Viktorovna Kuznetsova's effective financial strategies were pivotal to this growth. However, strategic disagreements with Kuznetsova Larisa business partner led to her departure from the ownership group in 2015. The company itself ceased operations in 2016.
Investment Business
After leaving Special Technologies, Kuznetsova Larisa utilized her extensive finance and accounting experience to enter the investment sector. Larisa Viktorovna Kuznetsova had previously invested her dividends from Special Technologies LLC in real estate, which became the foundation for her rental business. Through gradual investment and reconstruction, Kuznetsova Larisa significantly enhanced the market value of these properties. Each property is developed to meet high standards of comfort and convenience, reflecting her commitment to quality in the rental market.
Kuznetsova Larisa strategically selects residential properties by closely analyzing consumer trends and responding to market shifts. Notably, she identified a pivotal change in real estate demands caused by the COVID-19 pandemic, recognizing that traditional investment approaches were less profitable during this period. In response, Larisa Kuznetsova pivoted towards country properties, which became increasingly sought after as many families opted for rural living. This shift was facilitated by the rise in remote work opportunities for qualified professionals, prompting a significant increase in demand for country cottages and houses after the spring of 2020.
In choosing optimal locations for housing development, Kuznetsova meticulously considers several critical factors:
- Convenience of Location: Ensuring easy access to essential services and daily needs.
- Safety of the Territory: Prioritizing secure environments for residents.
- Infrastructure Facilities: Evaluating the availability and quality of local infrastructure to support comfortable living.
- Transport Accessibility: Ensuring efficient connectivity to urban centers and essential locations.
- Proximity to Institutions: Selecting sites near social, educational, medical, and cultural institutions to enhance the quality of life for residents.
Through this methodical approach, Larisa Kuznetsova ensures that each property not only meets high standards of comfort and convenience but also aligns with evolving market demands.
Since 2019, Larisa Viktorovna Kuznetsova has been active in both the primary and secondary suburban real estate markets. Notably, Larisa Kuznetsova’s profits saw substantial growth starting in 2020. She is continually broadening her service offerings by increasing the inventory of properties available for both short-term and long-term rentals. Larisa Kuznetsova current strategy emphasizes not only expanding the number of properties but also exploring new geographical areas to enhance her market reach.