Lapshina Catherine.

Lapshina Catherine.

Biography

She graduated from the Institute of International Economic Relations (at the All-Russian Academy of Foreign Trade) with a degree in World Economy and International Trade, the Financial Academy under the Government of the Russian Federation with a master's degree in economics, received additional education at INSEAD Business School and THNK School of Creative Leadership. Certified as AGR (Certified Financial Manager, USA).

In 2004-2006, she was a senior consultant at Ernst & Young.

She was engaged in the development of microfinance services and industrial assets in Russia.

In 2010-2015, she was the Director for the Development of the Media and Telecommunications Business of the Criminal Police Service Group Rinat Akhmetova in Ukraine.

Founder of the investment company Era Capital, co-founder of the OKKO online cinema.

In 2017, Catherine bought the Russian assets of the Telconet fund and founded the investment company ERA, which as of October 2020 owns a portfolio of assets in the mining sector and makes venture capital investments in the technology sector. Previously, Catherine was the exclusive investment consultant of the fund.

2020: Vice President, Mass Market, ER-Telecom Holding

On October 19, 2020, ER-Telecom Holding JSC (TM "Дом.ru" and "Дом.ru Business") announced the appointment of Ekaterina Lapshina to the post of vice president of mass market work.

In this position, she oversees all issues of working with B2C customers, including products, marketing, service and the development of customer experience. The key task is to build unified processes at all stages of the company's interaction with customers, providing users with a qualitatively different level of client service.

The direction of tariff policy of B2C and B2B, the direction Business Intelligence, service of management of communications with clients and also the direction on work with big turn into management of the vice president directorate on the B2C products, including teams of product development, directorate on a brand and marketing, client experience data (). Big Data

Ekaterina Lapshina will also join the Board and retain the post of Member of the Board of Directors of ER-Telecom Holding JSC.

2021: Member of the Board of Directors of M.video PJSC, Chairman of the Audit Committee

In May 2021, Ekaterina Lapshina joined the Board of Directors of PJSC M.video as a non-executive director. More details here. She was also elected Chairman of the Audit Committee.

2022: Appointment as head of Acado

February 15, 2022 it became known about the appointment of Ekaterina Lapshina as the new general director of Acado Holding. Her predecessor Vladislav Yablonskikh left the company to pursue his own projects.

As told to Kommersant at Akado Holding, Ekaterina Lapshina, as head of the company, will engage in digital transformation projects for "outstripping growth in the capital market." At the same time, she will continue to work as the first vice president of ER-Telecom Holding.

Ex-owner of Okko led Acado

Lapshina is known in the media market, and her competencies are concentrated in the field of video content, experts interviewed by the publication noted. In their opinion, the development of video content may become the leading direction for Acado in the coming years. Media content is important for subscribers who consume a lot of traffic. The provider needs to attract and retain exactly such customers, said Finam analyst Leonid Delitsyn. Deputy General Director of the MediaHills Dmitry Kolesov linked the appointment with the need to make the company financially transparent for the new owner.

The general director of the Internet Video Association, Alexei Byrdin, called Ekaterina Lapshina "a systemic, strategically thinking manager." The head of TMT Consulting Konstantin Ankilov, commenting on the departure of Vladislav Yablonskikh, told the newspaper that he initially headed the company in 2020 in order to improve its financial performance and prepare for sale.

According to TMT Consulting for the third quarter of 2021, Acado ranks fourth in the capital's wired Internet market in the consumer segment with a 6% share in revenue and 7% in the number of subscribers. The total volume of the broadband access market in Moscow is 4.2 billion rubles, the subscriber base is 4.4 million people, analysts estimate.^[1]

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