Dovladbegyan Leonid Leonidovich

Dovladbegyan Leonid Leonidovich

Biography

Since 2008, he has been engaged in business, including online trading.

From 2012 to 2016 - Director of the online store 220-volt.ru.

From 2015 to November 2016 - First Deputy General Director of 220 Volts.

Since 2015 - co-owner of the DIY platform Mastergrad.

He is also the founder of LED agency (Expertown LLC), the organizer of the all-Russian online sales Cyber ​ ​ Monday and Real Black Friday, and an adviser to the general director of Nikamed (retail brand ORTEKA).

Since December 2018, Leonid has been working at TD Perekrestok JSC as Director for Strategy and E-Commerce Development. He is responsible for the development and implementation of the Perekrestka omnichannel strategy, e-commerce strategy, increasing the economic efficiency of Perekrestka Online, and developing distribution channels for the retail network.

2021: Investing in the Vembla grocery delivery service

On June 17, 2021, it became known that Vembla had attracted investments in the amount of 1.3 million euros. Von Cats.vc, managing director of the online hypermarket Vprok.ru Perekrestok Leonid Dovladbegyan, logistics director of Yandex.Eda Maxim Ivenin, former head of Delivery Club and Pandao Andrei Tsitsenko, business angel Dmitry Shklyar and others have invested in the startup. Read more here.

2022: Leaving X5

On July 18, 2022, Leonid Dovladbegyan, the head of the Perekrestok Vrok project, announced his departure from the company. He wrote about this on his page on the social network Facebook (owned by Meta, a recognized extremist in Russia, its activities are prohibited in the country).

"For future use" today is one of the few cost-effective companies in online food. "For future use" has already achieved profitability and, I hope, will continue to develop effectively further. For all this, I want to say thanks to Kh5 and my best team! I will remember these 3.5 years with warmth, - said Dovladbegyan.

He added that during his time at X5, all Russian retail and online food, in particular, has changed. During this period, strong digital business areas appeared in the X5 group, according to the Instacart model, delivery from retail chains was launched and the Perekrestok Fast project was created). Dovladbegian and his team also participated in the overall X5 strategy.

Summing up the work, the top manager said that the revenue of the Perekrestok Vrek online store in 2021 amounted to 21.5 billion rubles, and the number of products available to customers in 3 hours exceeded 75 thousand.

The press service of X5 confirmed the departure of Leonid Dovladbegyan:

Leonid Dovladbegyan, who has led Vprok since 2019, will leave the company. Today, the company is focusing on business synergies, Vprok is becoming part of a larger structure. In this regard, Leonid decided to go to other projects outside the group.

Earlier in July 2022, the company announced that Kh5 had completed the consolidation of online businesses. The online hypermarket "Vprok.ru Perekrestok" and express delivery will be included in the unified structure, Larisa Romanovskaya will head the business unit.

The latter joined the Kh5 in February 2022. Before joining Kh5, she managed e-commerce at the Vkusville retail chain. ^[1]

2023: General Director of MTS Smart Home

The MTS ecosystem on July 24, 2023 announced the appointment of Leonid Dovladbegyan, General Director of the business for the development of smart devices and security of MTS Smart home.

Leonid Dovladbegyan focused on the further development of the Smart Home direction, his tasks include strengthening the positions and ensuring the positions of MTS Group in this segment, stimulating growth and development in all areas of work on the development, implementation, sales and support of services based on smart home devices.

The MTS ecosystem covers more and more digital services included in the daily life of a person, making it more convenient, easier and more comfortable. And smart home solutions are an important part of our business and a very promising market. Leonid, who joined the MTS team as a leader in this area, has successful experience in building and developing new digital products in both V2S and V2V segments. We are confident that using his expertise and accumulated experience, he will be able to provide high positions of MTS in the segment of smart devices for home and, most importantly, will provide users with a new experience of convenience in everyday life, - said MTS President Vyacheslav Nikolaev.

The Russian market for smart home technologies has not yet been significantly developed, but we are already seeing an upward user trend. The main task of our team is to develop the smart home platform as an important component of the MTS ecosystem. We will make the main focus on product services and large-scale distribution of them in various channels, including devices. We believe that a smart home will become part of the user landscape in the coming years, "said Leonid Dovladbegyan.

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